Chris Brown Is Selling You Wrigley’s Double Mint Gum On “Forever”

Today, the Wall Street Journal is reporting that the gum company Wrigley’s is in cahoots with Chris Brown, Neyo, and Julianne Hough (some chick from “Dancing with the Stars”), to basically sell you chewing gum in the form of pop music.

Now we all know urban music artists have been selling fans everything but the kitchen sink for the past ten years or so (LL Cool J and Busta Rhymes nodding their heads like bobble head dolls in a Mountain Dew commercial, check), and god forbid any one of these guys passes up a check on the grounds of artistic integrity, but seriously, I’m not 100% sure that I give much of a fuck that Wrigley’s is selling me gum via Chris Brown right now.

Here’s why. I wanted to rip my ears off every time I heard “Pass The Courvoisier” (first one of these horrible sales-pitch style songs that I can think of off the top of my head) in its hey day, but this Chris Brown track, “Forever,” which incorporates the Double Mint gum slogan, “Double Your Pleasure, Double Your Fun,” is actually good. Not good in like in the sense of like it’s some great piece of art, but just in general it’s a cool little pop song. For what it is, it’s good.

And this is just the start of it. According to the WSJ article:

“Forever” is an extended version of a new Doublemint jingle written by Mr. Brown and scheduled to begin airing next month in 30-second spots for Wrigley’s green-packaged chewing gum…. The campaign includes spots featuring R&B singer Ne-Yo doing his own take on Big Red’s ‘kiss a little longer’ jingle. And ‘Dancing With the Stars’ regular-turned-country-singer Julianne Hough recorded a twangy version of Juicy Fruit’s ‘The taste is gonna move ya.’”

But see, the catch to the whole Chris Brown/Wrigley’s thing is this, the song’s been out for a while, and this whole time it’s been out, nobody knew that it was a really a covert advertisement for Double Mint gum. Now these 30-second spots come out sounding nearly identical the “Forever” track, which is a popular tune (according to the article, the song reached #4 on the Billboard Hot100 last week) and you’ve got some real synergy going on with the marketing of this gum.

Is this right?

I don’t know. I do believe the corporate-sponsored music act is the future of subsidizing music careers though (See: Jermaine Dupri and Tag Records).

The real question is, if a song is truly great, does it matter if you’re subconsciously being sold some shit in the process of listening to it?!? Does the fact that Wrigley’s paid to have the song written and produced, that it paid for Chris Brown to perform it, to endorse their product, does that make you NOT want to hear a song anymore?

Or do you just NOT want to hear the song because you think Chris Brown is gay.

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  • ant

    Or do you NOT want to heat Chris brown because……i think hes overrated and cant really sing(props for bangen rhianna tho)

    If i wulda never saw this i wulda never knew (havent even heard the song) and still will continue to chew orbit gum

    Orbit>winterfresh and any other wrigleys gum

  • ri067953

    Yo, this is complete bullshit. I don’t care if the song is cool or not, it just goes to show how far hip-hop has come from MC Hammer doing Taco Bell commericals and getting blackballed from hip-hop to us accepting this mess.

    Even though Chris B. aint hip-hop, just goes to show that these artist have no integrity.

  • 239allday

    Got Hip Hop?

  • Peru

    Aint no such thing as artistic integrity in music…we offically sold that shit to the industry when “I Get Money” became a theme song of today’s Artist. But dont worry, we got alot in return…the artist get their money and we get to dance cuz at the end of the day thats all that really matters is that we get to dance…The 1st time I heard this song I thought to my self “Did that nigga just slip some gum in his mouth??” then when I heard the song I thought to my self ” Double your pleasure, double your fun??? “Either Chris Brown is swinging both ways or Wrigley is gonna be suing the Brown off Chris”…then to find out it was a God damn commercial all along, I feel like I been had…oh well. Back to the money and worship off Lil Wayne the all mighty God he is…(cleaning vomit off of keyboard)

  • Ron Mexico

    he already sold me jordans on a saturday!

    the boondocks had a strip about rappers selling mickey d’s. the shit was phenomenal. gonna see if i can dig it up.

  • FLIP