[Blogger's Note: Desckabaisses, one of my many nicknames, is a Creole term used when playing dominoes. It basically means winning on both ends. I've won before and I'm bout to win again.]
X-X-L‘s been running this rap ish for a few calendars now.Well, newsflash! XXLmag.com is on the same mission. As many of you know, the team recently lost go-to guys, Eskay and Brendan Frederick, so the squad is rebuilding. Enter the Twin Bill, Jayson “J-Rod” Rodriguez and I, Carl “Jackpot aka Hdottt aka Desckabaissses” Chery. You may not know our names, but you are most likely familiar with our work.
Jayson Rodriguez (L) with Rahman Dukes & Shaheem Reid (MTV)… Jay Reports
Jay started out at Allhiphop.com a few years back before leaving for stints at Vibe Magazine and later MTV.com. We met as competitors while I made my bones at SOHH.com. I later briefly served as BET.com‘s Senior Music Producer until Datwon Thomas offered me the chance to co-captain this ship with Jay.
Datwon Thomas (XXL EIC) (L) & Carl Chery (R)…
Now, onto the Basketball analogy. SOHH = the San Antonio Spurs. They’ve been consistent for years and currently hold the title. Ask Alexa! Allhiphop = the Miami Heat. They won the title before the Spurs, but slipped in the standings this season. [Blogger's Note: Obviously, Allhipop didn't slip nowhere near as low as the Heat did.] HipHop DX = the Phoenix Suns. They’ve been consistent as well, but never made it to the Conference finals. And us, well… we’re the Lakers of course. With the Twin Bill in the front court, folks expect us to win. XXLMag.com is the team to beat and people are talking. Taking a page from Elliot “YN” Wilson‘s book, I’ve listed industry Twin Bill reactions compiled from e-mail/aim convos and second hand reports.
-”A little birdie told me you bout to go to an extra extra large site” – Jennifer Sharpe, Sharpe Agency.
-”Rumor has it that you’re going to XXL.” – Mariel Concepcion, Billboard.com.
-”I heard you’re sleeping with the enemy.” – Ali Asghar, SOHH.com.
-”I still don’t believe it.” – Sean A. Malcolm, King Magazine.
-”A little birdie told me you heading over to Harris to smash it over there.” - Hanif Sumner, 5W PR.
-”What? When did this happen? Damn! You move fast.” -Nyle Washington, Susan Blond Inc. PR.
-”Son, I know. Lol That’s all I’ma say.” - Aqua Boogie, Allhiphop.com.
-”Love!” -DJ Drama.
-”You moving quicker than me. Good luck with it!” – Estelle.
-”Yo dude! Are you serious?” -Jackson Jeyanayagam, Waggener Edstrom PR.
-”Jayson Rodriguez is leaving MTV? Wow! Ya’ll about to kick it over there, uh?” Kevin Clark, Radio One.
-”Yo, Carl is taking over the industry.” – Lexy, StraightOutOfNYC.
-”You’re the talk of the town now, sir.” -Lowkey, BET.com.
-”You guys are about to take over the world.” -Reckless, SOHH NYC.
-”Datwon is building quite a team over there.” Gina Torres, GTorres Media.
-”Damn! Ya’ll going to XXL? It’s like the new Roc-A-Fella over there.” – Roberto Santos, Cornerstone Promotions.
-”Damn! Ya’ll big dogs now. Ya’ll gon overtake the magazine.” -DJ Vlad.
-“Wow! Big things poppin!” – Kim Osorio, BET.com.
-”We bout to go at it! We bout to duke it out!” -Jerry L. Barrow, Giantmag.com.
-”It’s On!” – Jesse Gissen, SOHH.com.
-”Monday is the big day right? We’ve been training for the past few weeks. Superman is going to the competition so you know…” -Danica Dow, SOHH.com.
-”It’s like Draft day. You got niggas in bidding wars? You Kevin Garnett.” -Brian “Bdott” Miller, XXL Magazine.
-”You two are truly the right dudes for this. Ya’ll making me look like a genius.” -Datwon Thomas, XXL Magazine.
-”Damn!” – A lot of people.
-”Wow!” – Erik Parker, SOHH.com and a whole lot more of people.
They said it, not me. But enough with the horn tooting. The industry buzz doesn’t mean much if you guys don’t feel what we’re doing. I’ll be picking your brains here. In addition to serving as an editorial of sorts, Blogger’s Note will be a space for me to provide behind-the-scenes stories, forecast new site features and most importantly spark discussions. There’s a lot of work on my plate, so expect just that. More blogs, more videos, more exclusives, more everything! On that note, shouts to Coach Osorio and GM Cowan for the last gig. I had a ball! And shouts to the Spurs, the Heat and the Suns. I’ll shake your hand after the game, but until the buzzer goes off, keep your eye on that rock. May the best team win. Speak on it!