When If Is A Fifth…
So do you humps finally agree with me that DipSet is finished? Juelz Santana has pretty much put the nail in the coffin of the movement. And to think about it clearly, Juelz WAS the movement. I remember when I was checking for DipSet heavy in 2002-2003. The Diplomats had the sickest mixtape game on the streets. They were hotter than Fifty Cent here in New York City. The real buzz was around Cam’Ron’s younger protégé. I was lucky enough to have a writing assignment for a fledgling magazine. The pay was typical print mag shit but I was all about enjoying the industry access that I had in the early to mid-nineties so I didn’t particularly care about money. Plus I was living in my parent’s basement.
I had an interview with the Dips at their offices in the Universal Music Group headquarters in midtown Manhattan. There was a banana head amount of security that you have to go through in order to get into the upstairs offices. I don’t imagine that you have to go through that kind of detail in order to see the president of the United States. I finally make it to the UMG/Rocafella offices and then I wait for the Dips to come from another press junket. When they arrive back in the offices I am ushered into a conference room where the interview will be conducted. Unfortunately Cam won’t be coming in. I get Jim Jones, Freaky Zekey and this dude that looks to be Santana’s older brother.
I thought dude was Juelz’ older brother because he was obviously older than the teenage rapper. I figured that Juelz put his older brother on to manage his weed stash and hang out with the fellas. I knew sonn was old because his hands were madd craggy. If you want to tell how old someone is you should look at their hands. Janet Jackson stay on some twenty year old shit until I get a glimpse of her old worned out knuckles. But I digress… Sonn looked like a dude in his thirties, easy. I had to pick my face up off the floor when I realized that this old hands dude was really Juelz. The good thing for me was that I was really a fan of dude’s style so I was able to ask him some dope questions about his transformation into a rap superstar. The lesson I learned is that even if someone looks old in real life be ready to go in from the vantage point of a fan of their art and not someone who can’t handle the view when the veil of the entertainment industry is lifted.
I was fucking with the Diplomats so hard that I created a music video treatment for the song ‘DipSet Anthem’. It was on some old western outlaw theme and the Dips rode into Harlem over the 145th Street bridge on flagged up horses. It was gonna be crazy. The editor in chief of this magazine was a dude that was connected to this wildly popular morning radio show here in NYC. I thought this cat was the dude that was going to put my visions before the masses. Sonn was only a slick talking hustler. Reminds me of a line my grandfather said, “Never trust a Black man without a moustache.” I never got to fuck with the Diplomats after that interview and I have only watched their movement deteriorate like sand getting swept away from a beach. No Heatmakerz, no Juelz, no more DipSet.
These dudes could have had it all.