Hip-Hop Stays Hustling Backwards…

Someone here please refresh my memory and tell me what major record label just signed Wale to a recording contract? Why in the world would anyone want to sign a deal with a dinosaur? That would be like me completing the postage paid card for a year long subscription to a Hip-Hop magazine. No one with any sense reads print media any longer. I mean by the time your monthly subscription arrives at your mailbox the whole beef with Fat Joe and G-Unit will be old news.

See what I’m talking about? Eminem and Royce da 5-9 are homies again. How crazy is this? By the time you had to wait for this news to come out in print they might be at war again. The old methods of delivering media, i.e. information to the consumer are dead and stinking. Wale stands a better chance of delivering his music to fans via MySpace or iMeem. Fuck it, RapSpace is more important now to the survival of rap artists than a major label is. The object for artists is to remove the politics that prevent their music from being previewed by the most people.

Major labels are political animals. The old way of administering politics is dead as well. Obaama is single-handedly going to change that. The internets has changed the entertainment industry’s distribution model. The monopoly that these companies held over the information, i.e. music, video, etc content that we could receive has been broken. Without adopting a pure digital distribution model record companies are like dinosaurs trying to thwart the oncoming ice age. So what is the solution?

Record companies will have to create an iTunes model for their businesses. Forget about funding “albums” by particular artists unless you can bundle a group of songs around a cohesive theme. Instead they have market singles or “doubles”. Remember the old school record? It had an ‘A’ side and a ‘B’ side. These ought to be the new record company offerings. There is no way to stop the digital evolution of entertainment. That train has already left the station. Record companies best bet is to try to get on board at the next stop.

And for all of you rappers on the come up keep your MySpace pages. Just look at what happened to this whore on the strength of her cock blowing skills.

Recommended for You

Around the Web

Best of XXL

  • master cheef

    whem i’m riding, bumping jams in my chevy, shit just sounds better off a real cd. i still buy albums.

    if i think they’ll be worth a flying fuck.

    if i preview all the tracks on youtube and they all sound like shit, i dont buy it.

    • B-EZ


  • paychexx

    its becuz most these so called artists want the fame. i mean if they are really gettin the money off of the independent route, then why sign with a label, that gonna make you make some bullshit songs that nobody gonna give a fuck about. 9 out of ten times the label gonna leak your shit, too see if your cd is being downloaded at a high rate, so they can determine if they want to push you. then the artist is gonna be upset that they records aint sell. then the label is gonna put your second cd on hold, even the streets are fiendin for it(see clipse)then your buzz will die, the label then release your shit, then you only sell 30,000 copies the first week. now the label blames you becuz you, 2 months later you have been drop. this pattern have been repeat time after time. artists take back the music. peace


    Motherfuckers arent thinking outside of the box. BTW.

    Kanye= just about multi plat.

    Make some good quality music I mean alot of these artist (UGK,Common) have not BIG/HUGE singles and are doing the best numbers in there life. Its all about quality I feel the record companies have fucked us over for so long if I like the album I buy that shit with in day 1 to 3 weeks most of the time the first day.

  • de

    carter 3 is coming May 13


    Funny thing is…XXL only got like 5 spots in the mag for new niggas…as well as them other guys…so why not make myspace a useful selling tool….by the way, doing a decent album and a lil tour is nothing when speaking cost…its the promotion thats gonna put u where u need to be….so myspace is a great selling tool…minus the wanna bes with the pretty background and photos. Thats speakin for new or “never heard of” rappers….as for the vets…….GETCHA GAME UP!

  • http://www.rockthedub.com khal

    i dont see wale pushing any units.

  • sb

    don’t sleep on wale…

  • http://www.myspace.com/sinistahmoneybagz Sinistah aka 7Body Sin

    ASCAP+SNOCAP = We Gettin Money Nukkaz!!!!

    Peace 2 All

  • http://incilin.blogspot.com Incilin

    What your saying is true and has been for quite some time. But I worry about the nature of the net changing. I’m sure you’ve familiar with net neutrality, and if the internet does become owned (like the way radio, TV, and just about everything else did after a few years) then we’ll be in a lot more trouble than you think. God knows those TIs aint gonna let the jigs get their own paper up.

  • foolio_iglesias

    I been saying this for a while-why would you go to a major label if you have faith in your material?The whole point of being an artist is being independent.See what happens when you have to go to someone else for a ‘job’?