It’s time to re-embrace beer-drinking

I think I mentioned this the other day in a post either here or on my own site, but I’m much more of a beer and wine person than a regular drinker of hard alcohol.

Which is not to say that I haven’t accomplished my share of truly heroic feats of hard alcohol consumption. Because I have. But as far as my (damn near) everyday routine is concerned, that’s not really my thing.

Maybe when I’m older.

In the past few years, it’s been suggested that the precipitous decline in hip-hop album sales, which can’t possibly just be due to file-sharing alone, has had to do with the increasing focus on materialism and misogyny, which a lot of people find off-putting. Probably because they’re poor and ugly.

But is that really the case? I’m not sure. Defender of free speech that I am, of course my tendency is to want to say that it isn’t. One thing I will say though, is that I’d feel a lot more connected to hip-hop if there was a permanent moratorium on southern rap more of an emphasis on beer-drinking.

For whatever reason, these days you hardly ever hear about a rapper tilting back a 40, a tall can, or my own personal ignorance delivery method of choice, the longneck bottle. (Which never was particularly popular in hip-hop, probably because it costs a little bit more per case. And who’s got the money for an entire case in the first place?)

Today, whenever you hear about a rapper being associated with some sort of alcoholic beverage – which might actually be reaching heights unparalleled since the days of St. Ides malt liquor – it’s usually either vodka, or some other hard alcohol-based beverage that’s somehow even fruitier than vodka. Or motherfucking champagne.

Meanwhile, when’s the last time you saw a rapper pictured with… like, a draft beer? Probably never.

Which is a shame, really, because I’m sure I’m not the only one here who appreciates the sheer joy of pouring Budweiser down your throat until you have to piss somewhere that’s not actually a restroom.

Part of the problem is that beer-drinking gets a bad rap. These days, I think it’s generally thought of as something primarily enjoyed by cracka-ass crackas in flyover states, but it used to be the case that black dudes in America’s ghettos drank beer – especially malt liquor, which provides a bit more ignorance per liquid ounce – like it was going out of style.

Remember back when bums used to stand out on the corner with a paper bag, with some bum wine or some Colt 45 in it? I can’t help but feel like I missed out on those days. I would drink outdoors every once in a while when I was in college, but I don’t even know if you could pull some shit like that around here. There’s all of these laws now against that sort of thing.

The thing is, I’m at a loss for what purpose those laws really serve. A lot of them were passed in the late ’80s, at the height of the crack era, and I’m pretty sure it was crack that was the problem. It’s not like all of those people who got shot got shot by winos. Sure the presence of a bum is somewhat of a blight in itself, but making them go inside strikes me as a attacking a symptom rather than the root cause.

If the TIs don’t want these bums standing outside drinking, why don’t they focus on finding something better for these bums to do than stand outside and drink? Otherwise, I’m not sure why they shouldn’t be able to. After all, it is their neighborhood. If anything, the strategic deployment of winos might help cut down on the ridonkulous level of gentrification going on in some of these areas.

Speaking of which, student of history that I am, I suppose I should’ve known it would only be a matter of time before cracka-ass crackas tried to steal public drunkenness from old black men the same way they did rock and roll.

And wouldn’t you know, just now I came across a story in AdvertisingAge about how Pabst Brewing Co., makers of the hipster favorite Pabst Blue Ribbon, are attempting to bring Colt 45 back and market it towards white people. In order to make the 40 oz. trendy again, they’ve introduced specially-designed brown paper bags with illustrations depicting scenes of public drunkenness.

Wow what’s next, a TV spot with two crackety-cracks 40-tipping? (I’d describe what that is, but it would almost certainly violate this site’s acceptable use policy.)

Probably not, but still. It’s a damn shame that this kind of drunken foolishness was ripped out from under the black community in the first place. We ought to focus on bringing it back, before it becomes almost entirely the domain of cracka-ass crackas. Like good rap music.

  • champlain

    I really want a beer now! OR 7!!

  • JAY STONE

    This explains why eminem and nate dogg had stroke.i guess you are a fellow heart attack waiting to happen huh?.
    i guess lupe fiasco will live longer than your fat ass since that nigga neither takes alcohol nor smoke.you lose atta boy

    • ill G

      wow

  • http://www.myspace.com/chronikill ROX ONE

    an album about lowbrow drinking??!?!

    CHRONIKILL – DRINKING ON A TUESDAY out soon

    …and I always thought if you could prove you have a legal residence you intend to return to, you should be allowed to drink in the street.

  • http://www.theunderwriters.blogspot.com THE UNDERWRITER

    I’m in Birmingham on a short vacation, and the Heineken is ice-cold.

    Cold beer, free wireless and no itinerary on a Tuesday afternoon is real Hip-Hop.

  • b-ease

    It’s funny how alcoholism works. I read that blog and immediately started thinking of exuses to tell my boss in order to leave work early for the sole purpose of drinking a Budweiser. I would get a Rolling Rock if I could ever find a fucking deuce-deuce of it anywhere around here.

  • Bgates

    Good post Bol. I also am a fan of the longneck bottle.(NOLO) I can’t wait to hear TPAR’s thoughts on this one. I guess?

  • Beejingham

    As a cracka ass cracka myself, I would say that my people are already gentrifying the 40 oz like crazy already. I love me some Old English 800. Colt 45…Not so much but still…

    • ill G

      oh shit i remember that O.E. wow just brought back memories

  • Mr.Goodbar

    This post was not as interesting as your INDEPENDENT post

    • http://xxlmag.com Bol

      They can’t all be home runs.

  • b-ease

    January 29th, 2008
    at 3:45 pm

    THE UNDERWRITER says:

    I’m in Birmingham on a short vacation, and the Heineken is ice-cold.

    Cold beer, free wireless and no itinerary on a Tuesday afternoon is real Hip-Hop.

    ^^^^^^^^^
    Damn straight.

  • JAY STONE

    Bgates says:

    Good post Bol. I also am a fan of the longneck bottle.(NOLO) I can’t wait to hear TPAR’s thoughts on this one. I guess?
    <<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>
    TPAR is a muslim man and you know muslims don`t fuck with alcohol.shit i don`t ever fuck with it.

  • Fire

    Speaking of Colt 45 (tastes like shit but can be “fun”):
    http://www.youtube.com/watch?v=fLmog_iCYVQ

  • Bgates

    I hear you on that JAY, but considering the racial aspects of this one I figured he’d have something to say. While I don’t agree with him most of the time his off the wall views are funny as hell

  • First among barbarians

    Hell, Bgates, you already know what TPAR’s thoughts on the matter will be.

    You, Bol, and everyone else within vision or reach will automatically be marked down as a fascist & racist.

    The cat is always consistent.

  • wino carpenter

    As a cracka ass cracka growing up in the south, where 3-6 Mafia was basically the only hip hop anyone ever listened to for as long as i can remember, me and my cracka ass friends would relish a Friday night spent throwing back 40s of Mickeys and OE.

    It’s quite a spectrum when you have dudes rappin about Syzurp at one end and Alize at the other. Of course, the south has never been know for its refined taste in shit.

  • Butch

    Jay-Z did the Bud commercials. Doesn’t that count?

  • Pingback: It’s time to re-embrace beer-drinking

  • First among barbarians

    Bgates, you KNOW TPAR is gonna show to peg somebody as a fascist & racist.

    The day just wouldn’t be complete without it.

  • ri067953

    Yo, rappers will still drink a beer but it’s gotta be a heini or some imported beer to show how affluent they are. No rapper, besides Devin, would be caught dead with a tall can of budwiser in their hands. When I was in high school, I could get two tall boys of colt 45 for $1.00. Needless to say, me and my boys were drinking Colt 45 all day long. However, as you grow up, much in the way hip-hop has, your tastes change and you prefer something with a lil more kick. Also, when you drink vodka, there is no hangover because all the impurites are distlled out. Now, that being said, my choice of alcohol is dictated by the amount of money I have in my pocket. If I just got paid, I am drinking Belve or goosing it up all night long, but see me a week and a half later, I’ll be getting down with an bottle of MGD or maybe a Corona in my hand. Never budwiser though, that is for the cracka ass crackas….peace out!

    • http://www.myspace.com/sogentllc LowEndOfDaChi

      Word to Belvie and Goose.

  • Jew-Z

    I buy my king cobra by the case

  • E-Fleezy

    Beast Ice all mothafuckin’ day long!!!!!
    I been drinkin’ Beast(aka Milwakee’s Best)since I came out the womb. Upstate N.Y. know what I’m talkin’ bout.

    As for the malt beverage, O.E. takes the cake for me.

    Both drinks I will admitt are an aquired taste. But when you only got 5$ an you tryna get shitty, these are the best way to go about it.

    Now that I’m actually drinking age tho, I try to keep it a little more sophisticated and do like Pretty Tony say…

    “We on the steps with a 6 pack of Becks”

    That Becks shit is for the grown ass alcoholic.

  • dodger

    the entire reason why most black folk don’t be drinking beer, especially 40s, is because of the movie Belly.

    In that movie, Nas is like “Yo black, you like the only nigga I know who still drink 40s, like it’s the fucking 80s or something, suckin on it like a baby bottle”

    that’s the answer

    • master cheef

      i can dig that

  • hiho

    “We ought to focus on bringing it back, before it becomes almost entirely the domain of cracka-ass crackas. Like good rap music.”

    whats wrong with white people listening to rap? ignorant ass foo

  • will lee

    I live in a small town in Michigan and they never stopped selling Colt 45′s around my way. Got a partner whose pops has been drinking them since i was a shorty and im 24. we are way behind though.

  • BORN IN THE NORTH, RAISED IN THE SOUTH

    ^^^Takes another sip of the 24. oz Steel Reserve 211 (Silver Can)…….

    • EReal

      My drink was always Mickeys (get stung bitches!!)

      But I se alot of cats drinkin Sparxx and 211 n shit, that alcohol/energy drink shit.

  • Maddolies

    What Dodger sed ay. I havent touched a beer since that movie came out. Alize wen im thirsty. Aha

  • IreignSupreme

    Good Post…”black dudes in America’s ghettos drank beer – especially malt liquor, which provides a bit more ignorance per liquid ounce – like it was going out of style.”- Malt liquor does make one act ignorant!! I prefer beer my self, on the basis that I can control it a little better that liquor.

  • 1,2,1,2……ANDITDON’TSTOP81

    HELL YEAH BEER!! HELL YEAH!! I KNOCK BACK ALL SORTS OF SHIT ON A DAILY!

    BUD ICE-STOLE MY BEER VIRGINITY
    ICE HOUSE
    SAMUEL ADAMS-SEASONAL BITCHES!
    OLD ENGLISH-WHENEVER BILLS ARE DUE
    COLT 45- CHILLIN’ WIT’ MY OL’HEAD
    SCHILTZ-FOR DEPRESSION
    MILLER GENUINE DRAFT-THE CHAMPAGNE OF BEER
    EVIL EYE
    STEEL RESERVE
    CAMO XXX
    CORONA- AYE CURUMBA!
    LASER

    YEAH BOY ALL DA’ GOOD SHIT, I DON’T FUCKS WIT’ THAT HONKY WATER THO’I.E MOLSON ICE, HIENEKEN,BUDWIESER,MICHELOB AND ALL THAT OTHER BULL SHIT ONLY THE BEST FOR THESE KIDNEY’S!

  • madvillian

    madlib-man me and doom r here drinkin some snakebite(half lager half cider)over here in plymouth england.and its the only way to do it.its only 330 pm over here and we bin drinkin like men since 11 am.

    mf doom-u shouldnt listen to that bitch madlib he dont no wat hes talkin bot!but i gota say its pay day here and we stil drinkin like this and that how it should be done!

    oh and the last song we no that spoke bot 40oz is 40oz by D12

    rip proof
    rip bugz

  • jacko

    y dont people give masta killa hes respect he droped a damn near classic 2nd album(made in brooklyn) and a classic 1st(no said date)

    can any1 tel me

  • http://www.xxlmag.com/?p=18868 Jay

    ri067953 says:

    Also, when you drink vodka, there is no hangover because all the impurites are distlled out
    ^^^^^^^^^^^^^^

    idk bout all that i drank vodka last saturday n i was fuckedddddddddddd up i had a mean headache the next day i threw up a couple times off that that night too.. so idk if they took all the impurites out they put sum good shit in there lol

  • og bobby j

    if you aint touching the Hurricane or Steel Reserve…you lost.

  • CASHMONEYBABY!

    Y’ALL NEED TO STOP DRINKIN AND GET SOME PAPER IN YA’ LIFE! http://www.mypowermall.com/Biz/HOME/108194

  • Neven

    we still live off beer where i’m from (the great white North Canada) tash from the liks and classified just did a song early 07 all about drinking the beer……. and the reason beer doesn’t get much play is that the price is more and you have to drink more (don’t forget the bloating and waiting for it to cool down).. when is the last time you see 3 ppl share a 6 pack and get drunk…. cause I see kids share slient sam all the time and they get POD

    Heineken keg all the way

  • JuJu Madinez

    “truly heroic feats of hard alcohol consumption”

    This is now the working title of my album so I might just have to steal that on the official tip, if and when it sees the light of day. In it, I shall extol the virtues of E&J and Country Club Malt Liquor (the classiest fourty ever). And I know a lot of like minded cats that’s on the come up, so I think you’ll be getting your wish.

  • http://www.theunderwriters.blogspot.com THE UNDERWRITER

    I’m tripping that cats are still on the 211.

    We went crazy on that shit when it first came out around summer 2004. It was cool until they made the black one, which tastes like alcoholic peroxide. They lowered the quality to improve the gravity.

    My point = Steel Reserve is racist.