Is Hip-Hop Excluded From The Vinyl Renaissance?

I guess it starts with Wired, then makes it to Time. Trend reporting, that is.

Looks like the popularity of vinyl is continuing to rise. But I don’t know that there’s any evidence to support that vinyl is actually picking up any steam in the urban world. Not for DJs and not for casual listeners. I personally can’t remember the last time I saw a hip-hop DJ with anything except Serato and a laptop. And I don’t know that kids are really being turned on to vinyl to the point where it’s making them look for new hip-hop records on 12 inch. I think it’s other genres that are benefiting from the vinyl renaissance.

In her Time article, “Vinyl Gets Its Groove Back,” Kristina Dell writes,

“Like the comeback of Puma sneakers or vintage T shirts, vinyl’s resurgence has benefited from its retro-rock aura. Many young listeners discovered LPs after they rifled through their parents’ collections looking for oldies and found that they liked the warmer sound quality of records, the more elaborate album covers and liner notes that come with them, and the experience of putting one on and sharing it with friends, as opposed to plugging in some earbuds and listening alone… In October, Amazon.com introduced a vinyl-only store and increased its selection to 150,000 titles across 20 genres. Its biggest sellers? Alternative rock, followed by classic rock albums.”

So as the article indicates, it’s mostly the rock genres that are benefiting from this new trend of listening to records as opposed MP3s. I mean, could you really see someone pulling “Crank Dat” out of its sleeve, delicately wiping along the groove, and placing it gently on a turntable? A record in and of itself is just a more sensitive piece of media than a digital file. You act carelessly with it, it’ll scratch, break, or warp. You can break the needle on your turntable, or ruin the grooves in the record. A digital file, worst case, you delete the shit. Then you go download it again, for free of course.

If anything, I think the whole hipster retro trend that has been going in hip-hop for the past few years lends itself more to the comeback of tapes than records. I can see someone championing a classic boom box over a 1200 any day. If just for the simple fact that you can still buy a 1200, and some records, if you look hard enough. With tapes, that’s not so easy. And that makes them all the more cool, I guess.

  • lil nabisco

    Evs, vinyl never went anywhere. Trust. And WTF would Times know about music or the indusrty anyway?

  • http://www.cocaineblunts.com/ noz

    “A record in and of itself is just a more sensitive piece of media than a digital file. You act carelessly with it, it’ll scratch, break, or warp. ”

    So don’t act carelessly. A well maintained record will last 100+ years. Show me a hard drive with that life span.

    And just wait until all the energy’s gone. Y’all will be crying tears into your serato boxes and I’ll be hand cranking “crank dat” (nullus) on one of these joints:
    http://img249.imageshack.us/img249/2733/woodpeckerturntablesmpe4.jpg

  • M

    ^Nice Spelling.

  • pileofshirt69

    You also have to factor in that less and less artists in Hip-Hop WANT to release their work on vinyl. Look at Kanye, the supposed champion of “real Hip-Hop” who opted to not release his last album, the biggest rap record of the year, on vinyl.

  • Beats640

    I have been using my Fostex casette studio live for three years now for my solo-set, if anything, people are surprised by the rich sound quality (and the hissing).

    http://www.myspace.com/beats640

  • ill steve

    Tapes should definately make a comeback. me and some others use to make beattapes on casette and trade and shit. then we get beat up for being nerds and girls laugh at us

  • BK Cyph

    another reason why vinyl isnt making a comeback in hip-hop is that we were really the last genre to let go of records.

    Vinyl has been dead in rock and alt-rock crowds for yeaaaaaaars. For hip-hop it was maybe only 3 years ago that we began to let go of vinyl…

    • Lil Nabisco

      You are a little off base here. Vinyl has always been around in rock, alt-rock, indie, punk and it has NEVER gone away. Indie-punk bands have been pumping out 7″, 10″, 12″ LPs forever. Trust. That “scene” has been as involved in vinyl as much as Hip Hop. I worked in a store that sold vinyl for years, both Hip Hop, and Rock. Again, music heads like us know about vinyl. Time magazine does not.

  • http://www.xxlmag.com sincere

    Bring Back Scratch

  • gooch

    nobody’s debating whether vinyl died or anything like that. I’ve been collecting records for years. Read the article. Time Magazine is not insinuating that vinyl was ever dead, just that it’s gaining momentum in terms of popularity. I’m arguing that the momentum is not being gained in the hip-hop genre. Simple as that.

  • http://xxlmag.com Tito Santana

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    To all up and coming artist much success and dont be afraid to put that extra grind in and go Independent!! It’s a new era… Everything resides on the Internet even Hiphop! Dont sleep on The Move ment!!Wake up