Who’s the real marketing genius?

In hip-hop, there’s this awful tendency to want to label anyone who’s made a lot of money playing into stereotypes (some might say truisms) about black people a genius businessman.

For example, this fruit TPAR and I have gone back and forth for months now about my use of the term fake executive to refer to these rappers who pretend to own and/or run any number of ventures, but really just serve as a front for said ventures’ *true* owners.

And yet this hasn’t stopped the mainstream media from gushing about what geniuses these assholes are. Meanwhile, my thought is: if you’re such a genius, show me where it says on paper that you own half the shit you claim to own.

The latest such incident involves this kid Soulja Boy, who’s supposedly some sort of marketing guru because he created a YouTube video of himself dancing around like a monkey and singing about popping off on a girl’s back while she’s asleep (which, admittedly, is fucking hilarious).

And wouldn’t you know, this BS has become all the rage amongst the kind of 13 year-old white girls who remind me of why I wake up in the morning buy so many rap albums these days. Wow. Who would have thought that an awful southern rap song with its own dance steps could become popular?

You get the idea that the real reason the mainstream media celebrates such figures is because they play into these TIs’ agenda without posing any real threat to the establishment. Case in point: this weekend, some real marketing geniuses used the power of viral media to make an actual point, and I’ve yet to hear anyone sing their praises.

That is, until now.

If you check YouTube, more often than not, the most popular videos on there are either some shit with a smokin’ hot white chick or some shit that’s been planted there by advertisers. Usually both. However, this weekend, the most popular videos on YouTube had to do with the show “Real Time with Bill Maher” being “infiltrated” by some wacky 9/11 truthers.

A group of them, called We Are Change LA, had been protesting outside his studio for weeks, because of some shit he said in one of his “New Rules” segments earlier this year about how 9/11 truthers are crazy and should ask their doctors about trying Paxil. So this weekend, a group of them got inside the studio and started yelling shit out during the panel discussion.

If you haven’t already, you might want to check out the video of this.

Truthers heckle Bill Maher [YouTube]

And here’s a video two of the hecklers had put together before Friday night’s incident, in which they mock Bill’s New Rules segment. If you notice, the chick’s kinda hot. And you have to think: if she’s crazy enough to pull some shit like this, imagine what she’s like in the sack.

Bill Maher brushes off 9/11 truth [YouTube]

I actually tend to agree with Bill on this one, but I do think these truthers bring up a good point. If Bill Maher can have Christian Supremacist nutjobs like Ann Coulter and Mike Huckabee on his show, how come he can’t have anyone from the 9/11 truth movement? The fact that the one video posted above alone has over 500,000 views shows there’s a significant amount of interest in this issue.

Who knows whether or not Bill Maher will eventually be shamed into having these people on his show. Fortunately, thanks to the power of viral media, they’ve succeeded in having their issue discussed some of everywhere other than on Real Time with Bill Maher. If they were 15 year-old black kids singing about car rims, they would probably be hailed as marketing geniuses and given a lucrative contract with Interscope. Instead, they probably just made one of President Sieg Howdy’s lists.

Either way, my hat’s off to them.

  • KingJafee

    Damn YN give a brother a job in your online marketing department!!!!

    Even Bol gets it….and that’s whats up….

  • these posts are racist

    >>>…”my use of the term fake executive to refer to these rappers who pretend to own and/or run any number of ventures…”

    Byron, let’s be clear. Many of these “record labels” that these rappers own are “joint ventures” with big corporations. It’s not as simple as “owning vs. not owning”. Many of these rappers profit greatly from these joint venture arrangements, but it is not the same as owning or the same as being a Jimmy Iovine or Doug Morris. No rapper has come close to these guys’ positions.

    My issue with your usage of “fake executive” is when you label Jay-Z a fake executive, yet blame him for Def Jam’s short comings. How can one be a “fake” executive, yet have enough “real” power to bring a label down?

    >>>>”…yet this hasn’t stopped the mainstream media from gushing about what geniuses these assholes are.”

    There are many young black men who are indeed marketing geniuses. Steve Stout for example, came up with, among other things, putting J. Timberlake in McDonald’s commercials. His company “translation” (i think that’s the name) is pretty ingenious.

    >>>>….”If Bill Maher can have Christian Supremacist nutjobs like Ann Coulter”

    Calling Ann Coulter out for what she is, a Christian Supremacist is right on and impressive. I applaud you for calling her out.

    Soulja Boy – is only 17 years old. He was organized enough to make his own beats, write his own songs and get enough attention on Youtube that he is now on the top of the charts and making money. That’s impressive…

    • jeff

      Yeah, except that soldier boy (a) sucks at rapping (b)is a modern-day sambo caricature that reinforces every stereotype (c) he sucks at raping.

      Furthermore, he is only a marketing genuis so far as some record company sees him and scoops him up because he is the cutest little sambo they can find. Sorry to break your heart, but sambo man, er, soulja bouy. is a no talent ass clown that is now an “impressive” marketer because he plays the part of the clown so well that execs want to put him on stage for the next minstrel show. Bravo, Soulja

    • DrGonzo

      “Soulja Boy – is only 17 years old. He was organized enough to make his own beats, write his own songs and get enough attention on Youtube that he is now on the top of the charts and making money. That’s impressive…”

      I’ll assume you don’t know anything about production, beatmaking, and you know, music; and tell you that beats such as “Crank Dat” aren’t really worth bragging about. And should he really be praised for “writing his own songs”? Have you actually listened to this song’s lyrics? Taken as a whole, the only thing I find impressive is the stupidity of people who actually spend money on this shit (which I assume is only 13 year old girls, and I suppose that fact renders both of our points moot)

      • Doobie

        “I’ll assume you don’t know anything about production, beatmaking, and you know, music; and tell you that beats such as “Crank Dat” aren’t really worth bragging about.”

        The understatement of the year! As someone who used to rap, was once a DJ and is now a musician, I strongly cosign everything that DrGonzo just said.

        • envy

          dont listen to solda boy, but damn, kids gotta have music too

        • Doobie

          If Soulja Boy wasn’t singing about “Booty Meat” (I heard that unbelievably crappy song as the back drop of this really choice video of a chick shaking her ass on YouTube…the music sucked but the video was mighty nice) and Supermannin’ a Ho, then maybe I could go for that he’s making music for the kids stuff. The fact that he’s pushing that stuff specifically to the kids makes him even worse in my book. He may as well have kindergarteners all over the country singing about “Dirty Sanchezin’ a Ho”.

  • texasleen

    zzzzzzzz! wake me up when this shit is about music bitches 40s or blunts

  • jg420

    hey bol, that white chick is not hot.

  • N.O. 4 lfe

    soulja aint no genius…but he found a way to get his momma a new house and so he did

  • Paul Cantor

    and this added to the viral marketing movement, because i just checked that bill maher video out. hilarious…

  • LOL

    BOL IS SO WHITE WASHED ITS UNBELIEVABLE.

    BOL DOES NOT CARE ABOUT BLACK PEOPLE.

    STOP KISSING WHITE HIPSTER ASS BOL.

    YOU ARE TRANSPARENT.

  • http://suitsiswatching.blogspot.com RC

    suitsiswatching.blogspot.com

  • Doobie

    “The latest such incident involves this kid Soulja Boy, who’s supposedly some sort of marketing guru because he created a YouTube video of himself dancing around like a monkey and singing about popping off on a girl’s back while she’s asleep (which, admittedly, is fucking hilarious).”

    LMAO! That shit is hilarious. Are people really saying that Soulja Boy is a marketing genius? That shit is absurd. He’s far from the first person to make a crass and dim-witted yet (supposedly) catchy, crappy crunk/snap or whatever Rap song, far from the first person to use YouTube to create a buzz for himself and then use a major label’s marketing and distribution power to push his stuff nationwide–I don’t see where the supposed ingenuity is there. I personally think those 9/11 “truthers” are kind of kooky, but they’re far more interesting than Soulja Boy and most other mainstream rappers out right now.

    “You get the idea that the real reason the mainstream media celebrates such figures is because they play into these TIs’ agenda without posing any real threat to the establishment.”

    That’s something else that I’ve been saying for years now.

    • lol

      keep ridin spankrock coattails doobie

  • KLETEWOOD

    Was this blog geared towards TFRUIT? Bol and TPAR need some hot white chick pussy…

  • CHICAGO PaPii

    The US Government doesn’t want you to even question the fact that planes hit the buildings on 9/11, but, if you talk to a person whose profession is to calculate the probability of the amount of buildings that fell were even accurate. With that being said where is the hard evidence that would quell the suspectness of hijackers hijacking the plane? The Black Boxes and such? Did you all know that on Sept. 11 1990 George H.W. Bush sr proclaimed that “Sept. 11 is going to go down in history as the dawn of the New World Order on this planet, a new day is upon us..” Doesn’t this sound freaky that years later on Sept. 11 2001 his son’s presidency would have a event happen(coincidentally) that would change the World as we know it? Big Brother is watching Us !

  • yaboy

    LOL stays losing

  • ATL = All Trannies Live

    You wrote a lot but you didn’t really say anything.

    17 year old Souljaboy Vs A network of barefoot and musty idiots with tin-foil helmets.

    The winner is Souljaboy

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  • daesonesb

    >>In hip-hop, there’s this awful tendency to want to label anyone who’s made a lot of money playing into stereotypes (some might say truisms) about black people a genius businessman.

    That one needs some proofreading.

    TPAR, Jay-Z has pull creatively at def jam, but he is not seeing as much of the money as some of its corporate owners.

    I dont call him a fake executive though. You can be an executive in a company and not be the majority share holder. To say Jay is a fake exec is to misunderstand the nature of a corporation. It isnt always owned by the executives, but it is ran by them.

  • http://yahoo CaesarDuke

    Bill maher does have a point how can president bush cause the 2 planes to hit the twin towers esspecially when someone had to tell him while he was reading a story to a bunch of kids about what had happened and he took a minute and sat there like an idiot now you tell me does bush sound like someone who would know what was going on and cause of all of it I don’t just saying.

  • http://brandonsoderberg.blogspot.com brandonsoderberg

    What the hell are you talking about, that chick is not hot

  • Doobie

    “I actually tend to agree with Bill on this one, but I do think these truthers bring up a good point. If Bill Maher can have Christian Supremacist nutjobs like Ann Coulter and Mike Huckabee on his show”

    I’m with you all the way with regard to Ann Coulter’s crazy ass but Mike Huckabee is the only Republican running for president who actually DOESN’T scare me. He seems more grounded and humble and less elitist (and far less bellicose) than any of the other Republicans, and he seems to be one of those “love thy neighbor” christians more so than one of those “fire and brimstone” bible belt wackos.

  • Incilin

    I love Bill Maher but was too busy this weekend to catch his show. ima go watch it right now, but you write:

    “If Bill Maher can have Christian Supremacist nutjobs like Ann Coulter and Mike Huckabee on his show, how come he can’t have anyone from the 9/11 truth movement? The fact that the one video posted above alone has over 500,000 views shows there’s a significant amount of interest in this issue.”

    ^^^ Yeah, but Mike Huckabee is running for president and Ann Coulter is pretty well known (There are rumors that she and Bill dated and were even engaged once), no one in the 9/11 Truth Movement is that well known. What they need now is a figure head.

  • a_loco

    Charlie Sheen should be invited, then someone can aske him why he thinks his Denise Richards is a “nigger” seriously, look up the transcripts of the telephone calls he made to her during their divorce.

  • JD3

    yo that white chick is mad ugly. what the hell is wrong with you?

  • T.R.E.Y.

    Bol, Ann Coulter may be a crazy bitch, but that analogy you drew between these dumbass conspiracy kids ™ doesn’t exactly work. basically Incilin got it right, plus while Coulter may be particularly extreme in one direction, there’s not-as-extreme conservatives who probably sympathize with her on certain points.

    i’m sure Maher’s had dipshits like Noam Chomsky on there before, that’s a more accurate comparison than the troothers.

  • T.R.E.Y.

    also Bol, do you actually like any rap music now? i mean i’m just curious.

    not sayin’ this based on Soulja Boy, just that i really haven’t seen ya praise anything rap-related this year that hasn’t been the work of underground white hermits.

  • dystopia

    “The fact that the one video posted above alone has over 500,000 views shows there’s a significant amount of interest in this issue.”

    NO it doesn’t. It means people wanted to see a bunch of whackoes go crazy during live TV.

  • http://www.theunderwriters.blogspot.com THE UNDERWRITER

    Once again, I gotta come in here (nolo) to another good XXL/Bol post and see TPAR 2.0 trying to get his dull shine on.

    Yo, TP 2.0, I’m not trying to shit on you. I’m just saying. When’s the last time you agreed with anyfuckingthing?

    Do you agree that you are here putting in major OT just to be looked at like an evil troll? I mean, I’d like to have a few beers with you (nolo) and see where your head’s really at (nolo).

    Why don’t you just stop looking for something to hate on and just accept it for what it is? It’s this man that is quarterbacking the blog, and you’re the 3rd-string dude that comes into the huddle (nolo) smelling like wet dog/taco sauce. Always speaking at the wrong time about some shit nobody cares about, which makes it even worse.

    THE UNDERWRITER > tpar

  • The Infamous Mr. P

    bol, whats up with you and tpar? you guys really have it out for each other dont you? well i cant help but agree that soulja buy isnt necessarily a genius but maybe smart for taking advantage of the marketing opportunities on the internet. cant knock the hustle. and the youtube thing shit im not watching anything if there isnt a hot chick in it no matter what color her tits are.
    as far as those protesters go they shouldnt be so sensitive its all shock value and maybe they should pop a pill preferably a bar or just fuckin smoke a joint shit. im sure bill doesnt really give a fuck, hes probably sittin in his livin room smokin a fatty gettin head from some hot white politician ho laughin his ass off.

  • SLOW NEWS DAY?

    Wether or not Souljah Boy is legit (and he’s not) depends on what he has for a 2nd act more than anything. After all, this is the rap biz. I’m old enough to know from experience that the consumers that bought his 1st album may not stick around to see what the encore is…A gimick is a gimick!

  • ruff huff

    first of all… calling soulja boy a marketing genius is retarded… the mother fuckers lucky… thats all…. muther fuckers who make underground raps for years and make millions independantly are marketing genius’… soulja boy just accidentily got popular because of youtube… you don’t really have to be a genius to get something to be popular on youtube… alls you really have to do is put something on there andpeople will find it i mean… fuck…

    and as for the 9/11 shit… bush obviously isnt the brains of the whole operation but… his whole family and colleagues and just about everyone he’s associated in the oil business.. but i believe bush is just a puppet… and if you think about it… they would need something to happen to get the american people to stand behind the idea of going to war…kinda like pearl harbor… and who’s capitolizing off of this war the most…. oil corperations

  • these posts are racist

    Underwriter,

    You haven’t disagreed with one thing I have ever written on XXL.

    Your plan is to start a beef with me so you get attention and people visit your blog. You want some attention?

    Everyone – check out underwriters blog, i haven’t read it personally and don’t plan on reading it, but you all should check it out. Underwriter has a blog, go visit it.

    You happy now?

    Underwriter = TPAR’s water boy.

  • Tyler

    Great post BoL. It’s about time U spoke on the 9/11 subject even if it was really have ass. I peep’d that Bill Maher show while it was happening and yea’ dude was one of my favorite people until that situation went down cause he know looks like he is workin’ for the man which is pretty weak cause I thought he was one of the good ones ya’ dig. BoL, U should look deeper into the subject of 9/11 before you form and opinion. I have asked U over and over to watch LooseChange9/11 video cause we would all love 2 hear your thoughts afterwards bro. Like any nappy headed child U need 2 learn tha’ truth. Also Check out Zeitgeist – The Movie, 2007. It’s all pretty mindblowing stuff but I think U can handle it

    Bol, Ann Coulter may be a crazy bitch, but that analogy you drew between these dumbass conspiracy kids ™ doesn’t exactly work. basically Incilin got it right, plus while Coulter may be particularly extreme in one direction, there’s not-as-extreme conservatives who probably sympathize with her on certain points.

    i’m sure Maher’s had dipshits like Noam Chomsky on there before, that’s a more accurate comparison than the troothers.

    ^^^^^^^^^^^^ Yea’ dude Maher did have Noam Chomsky on there before whom seem to be pretty tight with his so the fact Maher won’t speak directly on the 9/11 subject and anyone tha believes something different than wha they want us 2 believe, really comes off as kinda fishy, ya’ dig.
    SolutionsGlobalMedia.com aka SGM7.com
    Love it or Hate it, Tell a Friend.

  • http://www.theunderwriters.blogspot.com THE UNDERWRITER

    I guess the plan worked then, huh?

    Here’s a suggestion. Why don’t you get a blog as well? This way you won’t look like a homeless internet nuthugger with no real skill. Like I said, you used to be better, so I didn’t have to suplex you like I did earlier. But this is a new era.

    What I’m doing is giving you something else to be mad at besides the blogs. Your blog reply game is str8 Brick city, so it’s time to put the bitch to sleep. Somebody besides Bol and Sunday needed to “nightgown” your useless commentary that you’ve been putting up lately.

    By the way, Obi-Wan never told you what happened to your father…

  • http://www.theunderwriters.blogspot.com THE UNDERWRITER

    THE UNDERWRITER is the real marketing genius.

  • these posts are racsit

    Underwriter,

    The posts you’re referring to weren’t me. Sometimes people post as me, i’m through clearing the air – so I just ignore it. Henceforth, I will ignore you as well. Go get your shine box and your sack of nickels…you’re not on my level.

    You acknowledge that you have read my comments – I hope you learned something. I hope your blog does well. I’m not a hater and like to see all do well.

    Peace.

  • http://www.theunderwriters.blogspot.com THE UNDERWRITER

    Oh, so the “real” you doesn’t even know how to spell his/her own name?

    Either way, step it up. I’ll leave you alone since you asked nicely and said “Peace.” THE UNDERWRITER loves peace. It just allows me to vacation while I go look for other internet cunts to destroy.

    But watch how you use those dookey-smelling fingers when you type something in my direction. Nolo.

    • Around and Around

      Underwire what are you a fucking speelling coach or some shit? You patrol posts just looking for mispellings? Glad to see you can get up off Bol’s dick to come on here and correct our spelling.

      Or is this just your past time while you jump from Bol’s to Billy’s dick? You fuckin Homo thug

  • http://www.theunderwriters.blogspot.com THE UNDERWRITER

    You can’t even spell when you’re talking about spelling.

    Jesus. Who the fuck am I kidding? You’ll be a cunt as long as you’re alive. Hoes can’t be saved.

    Or to write it like you would:

    “Jeesus, underwire. You is my hero, and won day Ime gonna be somethign like you, axecept Ime gonna be gaiy and youwl still be dayting girsl that never retern my Myspase massages.”

    Dude, go learn something, and then tell me about it when you pass a third grade compentency test and can actually communicate in the literal form.

  • Around and Around

    Underwire, you’re a fucking 40 yr old nerd writing shit on a forum in between ‘blogging’

    Underwire says,

    ‘I’ll be back in 20 min to go to the gas station for a cigerello’

    Yeah that line confirmed it you fucking wierdo. Like anyone gives a shit where you’re going and what you’re doing?

    You stay losing.

    Underwire, “Mom tell my new friends on xxl.com i’ll be right back”

  • Around and Around

    Now underwire be a good little ho and double check my speeeeeling bitch

  • Mr.Defrosted