The Most Downloaded Of All Time…
Remember like last year when everybody was talking about the latest Clipse studio album, but no one had actually BOUGHT the Clipse’s album? Them dudes was officially the M.D.O.A.T.’s in my book. There was this Clipse mania everywhere and their CD bottomed out barely eclipsing 300K. Now in this day and age 300K is the new platinum, but when dudes like Common can push over 800 stacks and T.I. and Fifty Cent both reach old millennium platinum status you have to wonder if the Clipse were really that good to begin with?
This drop isn’t about the Clipse though. It’s about the new M.D.O.A.T. Jay motherfucking Z. How the fuck are you gonna go platinum in the space of twenty four hours strictly off of downloads? Illegal downloads at that. That’s some heavy shit. This beats the amount of illegal downloads that ‘Kingdome Come’ racked up. If this shit keeps up by the end of this weekend dude could be triple plat. Some of y’all will argue with me that his marketing plan is from the future, and I agree Jay-Z does find a new wrinkle, or a new concept to push himself into a new space with each album. But even with the best marketing in the world you can’t replace the excitement of having a good album in your hands.
T.I might have had the best marketing this year. He should have at least bagged up the entire rap music consuming contingent that is also bi-polar. Common did a good job too appealing to the ironic sensibilities of white folks that want to appear to hate racism, but love expensive coffee which just happens to be farmed in countries that pay their workers sub-poverty wages. Even KanYe’s marketing strategy was effective as he threw bitchfit after bitchfit on his way to the highest selling album for rap music in years that didn’t have a major motion picture connected to it. At the end of the day it isn’t marketing that makes an album listenable. It’s all about the beats and rhymes.
This is why Jay-Z stays winning on wax. He just says that sexy shit that motherfuckers want to hear. He ain’t talking no shit about racism or classism or politics or anything that an average minded motherfucker can’t wrap his head around. At the end of the day therein lies the genius of Jay-Z. Who needs to worry about a marketing plan when you have the best rapper ever to make you want to go out and copp some shit? JAY-Z IS THE MARKETING PLAN. And giving away over a million free albums on the internets is already figured into the budget.
Def Jam will suffer the loss of a million illegal downloads to recoup on the back end of all the consumerism that their most influential artist will generate. Let’s face it, music is like the ketchup to the retail industry’s pizza. It just makes it taste better. Music is used to sell all kinds of other product from apparel and footwear to much higher end items like electronics and motor vehicles. Do I believe that Island Records, nee, Universal Music Group benefits from outside corporations that will be connected to Jay-Z? Hell fucking yeah! Jay-Z has got motherfuckers buying shit they can’t pronounce. UMG provided the vehicle for motherfuckers to learn about those brands through their recording and music videos. You don’t think white would let that money slip through his hands do you?
Just recognize that you owe ten times that amount when you download someone’s music illegally and white is gonna make damn well sure that he gets it out of your ass [ll].