Mixtapes > Press Releases…
I’ll admit to y’all that I was a DipSet stan back in 2003. These niggas was fresh to def back then. They were flooding the streets with music on a weekly basis. They were the hottest shit poppin’ off the Roc too. They just had the perfect formula and the meanest swagger in the game. Unfortunately, the demise of the Roc took the wind out of this movement’s sails. Since then no one has been able to capture the kids minds with that kind of fantastical fever. G-Unit just sent out a press release that they are dropping another album. I yawned.
Instead of floating a press release G-Unit needs to be leaking music. Not now, right now. Press releases can’t take the place of new music. Who cares about what you are going to do? You have to be doing it to be relevant. After the lackluster reception of Fifty’s latest album he should be leaking G-Unit tracks on a weekly basis. You know he has the music done already tp prah’lee release a G-Unit triple album. He should be flooding the public with joints to build up to that December release. That’s how DipSet used to do it. And that’s why your favorite rapper dresses like a DipSet refugee. Tight t-shirts with chainbelts and superstar stunner shades.
The other thing I loved about the Dips was that they had a signature sound. The Heatmakers were on fucking fire from 2002 – 2004. I couldn’t stop playing the DipSet Anthem. The reggae sample was on some majestic shit and the song’s lyrics were just as triumphant. Remember Juelz Santana back then? Shit, REMEMBER Cam’Ron back then?!? That moment almost seems like another lifetime ago. Everything was working for them dudes. Take a look at the base foundation for G-Unit and you can see the parallel to the DipSet formula.
Fifty Cent – Cam’Ron: These niggas were the respective leaders of the movement. They were the shot callers and the most charismatic members of their respective crews.
Young Buck – Juelz Santana: Here was the future of the movement. They were both young, hungry rappers who were on the come up. The kids related to these dudes through their rhymes.
Lloyd Banks – Jim Jones: The second in charge right being the leaders. Neither of these dudes had the rhyming skillset to be at the top of their movements, but you must have a Scottie Pippen to help Michael Jordan get the ‘chip.
Tony Yayo – Freaky Zekey: Convicted felons and loyal riders. Someone has to hold all the weed and the Llama.
Both cliques had an assortment of weedcarriers in training from Spider-Loc to Stack Bundles R.I.P. These cats are like the dudes in Star Trek who wore the Federation red shirts. Expendable and then quickly replaced. The top four is who remained constant. This is a formula that works when you are constantly dropping them hot singles. You don’t see niggas getting pinched for dumb rapper shit because everybody is in the studio putting in work. Actually, Yayo and Zekey could still manage to find trouble, but that is part of the characters they portray anyway.
So when I hear that G-Unit has another album dropping in November, or December or whenever I don’t even get excited. Forget dropping a single with Funkmaster Flex. G-Unit should be on satellite radio dropping shit, on the television showing off their cribs, a new video at OnSmash and Fifty Cent should be on the FaceBook.
Ubiquity. And I’m not talking about Roy Ayers either.
That’s how the Dips would have done it.