Washed Up With Vitamin Water…
I got up with the iNternets Celebrity Combat Jack this past weekend and along with a few industry insiders we all politicked on the upcoming album releases from Fisty Scent and KanGaye West. We were clearly split down the middle between anointing ‘Ye Tudda the new king of the rap game and giving Fif back the crown which he has held since GRODT was released. We all agree that the music industry in 2003 was totally different from the game that gets played now. Although the one thing that remains the same is the need for change in the music that is presented to the masses.
In 2003 Fifty was that change. After Ja Rule had dominated the early 2000’s with a string of R & B hits disguised as rap songs it was time to return rap to the gutter. Well, kind of the gutter. Fifty Cent was the glorified gutter. The kind of shit that said, “I’m living in the projects, and I’m gonna sell crack to my next door neighbor, and I’m gonna buy a drop top Porsche and park it on the street.” And for most of us rap fans, this was a refreshing look when you compared it to the honey-dripping singing of a Black cookie monster and a bootleg BeYonce.
Right about the same time DipSet was coming with their greatest collective effort, the first ‘Diplomatic Immunity’ album. It was a pretty joyous time for me and I bumped GRODT as well as the Dips all the way through the summer. About four billion people were also bumping the shit out of GRODT as well. That shit was fucking inescapable, so why even try? I caught Fifty on tour here in New York City and in Detroit along with Eminem, D12, and Obie Trice. Fisty was monstrous juggernaut back then and he only got more beastly when he re-released ‘The Massacre’ along with his MTV book and biopic film. He had reached the solar system not just of rap music, but of American pop culture. Unfortunately, there is a ceiling and Fifty is pressed up against it.
With the sale of Glaceau’s Vitamin Water brand to Coca-Cola for however many billions it was and Fifty’s reported ownership in the brand he has one of the best retirement plans from the music industry. Fifty doesn’t even have to release this next album this year. He can simply repackage it for when his next film premieres. There’s no way to match the sales figures of even ‘The Massacre’ in a consumer climate that borders on charity. No one that reads this column is going to buy this album, no matter what your fingers type into the comments section. You are all too programmed now for receiving your music art for free. I can’t see you going to Circuit City or wherever and plunking down the $16 bucks that this album will cost.
If I were Fif I would just pull the release of my own album. He doesn’t have to sell another record anyhoo. The interest alone that $400million will accrue in a bank is enough along with the sale of the mansion in Connecticut, and the footwear and clothing lines. With Hollywood as his new game to crack open he doesn’t need the headaches of running around the planet in order to promote rap music that no one is buying regardless. Some of y’all will say, “Oh, Fisty loses to KanYe and Jay-Z”, but I say that Fifty is the one rapper that can actually afford to retire from rap music like it doesn’t even matter anymore.
Combat Jack thinks this shit still matters to Fifty. He bet me that Fif will outsell ‘Ye on September 11th. What do you think? Does Fisty retain the crown? Or does it go to ‘Ye Tudda?