For those of us with enough common sense to recognize that the recent leak of Aesop Rock’s latest album isn’t going to save rap music at least we have this classic WWE matchup. John Cena versus the Sandman, or is it the Undertaker versus Ric Flair? I don’t know shit about wrestling anymore, but I do know that marketing is the key to everything here in America. Nike just decided to push back the launch of the new Michael Vick signature shoe. Why? Because they care about animals rights? Hell nahh! Because the marketing of that shoe is now fucked the fuck up due to Vick’s indictment. Fifty’s new album was pushed back from retail shelves for the same reason, not because of the Tony Yayo indictment (which many rap fans consider a good thing for record sales), but because the marketing of ‘Curtis’ was fucked the fuck up.
This is a first on a Fisty Scent project and I wonder if that dude Nelson Taboada is still doing his thing over at Interscope. That dude is one of the last A & R people still in the game. He came up in the ranks very similar to everyone’s least favorite A & R blogger b/k/a Young Lip Gloss. The biggest difference between Nelson and Sickamore is that Nelson plays his lane to the fullest. You never see him put his name before the artists that he is managing. As a matter of fact, it’s hard sometimes to even get a quote from dude. His business is all about making his artists successful. Look at the work he put in for Fisty on GRODT. How else do you take a mediocre rhyming rapper and put his name on everyone’s lips?
The proposed clash of the Teh Ghey Titans is more about the people working behind Fisty and Kanghey (extra nullus). Which one of these artists has the support staff to make their album the best shit dropping in 2007. This is what ultimately hangs in the balance. If you don’t think that both of these dudes are planning on submitting disks that we regard as classics then you are dead wrong. These two fools are the biggest suckers for love in the game and they would want nothing more but for the multitudes to coronate them the king of this rap shit. Fisty is the champ right now, but Kangaye is a damn good challenger. This is on some Muhammad Ali versus Sonny Liston shit.
I give KanYizzle the advantage on several levels. Firstly, that nigga ‘Ye has more style and a way fresher pair of Air Max than Fitty. Secondly, peep the crew of Fitty haters that KanYe is rolling with… NaS, Game, Ja-Rule, Lil’ Wang, Beanie Sigel, Cam’Ron, basically everyone involved in rap music not named Fifty Cent or Tony Yayo. How long can Fifty survive in rap music as the most hated on artist? The only people in this thing I don’t see on any side yet are the Wu Tang niggas, but they are having their own issues right now. It looks to me that the backlash from Fifty’s takeover a couple of years ago is finally rearing it’s head. This nigga had an album, an autobiography and a fucking feature film all in circulation simultaneously. Plus I’m sure he had a cover or three here at XXL. That shit is un-fucking-precedented in entertainment. Maybe only Frank Sinatra could pop that shit off and that nigga is dead like Tupac.
All I’m saying is that it might be time for the Fisty Scent juggernaut to get derailed. I know a lot of you would rather someone less fruity spill Fifty’s champagne bottle, like NaS or Jay-Z (secretly a massive 50 hater), but it looks like it will be KanYe and his army of backpackers, skateboarders, manbaggers, Fro-hawk wearers, bicycle chain belt rollerbladers, and just all around weirdos that make up the majority of the people that buy records. Peep this true story though… No matter who sells the most at the end of the first week the clear winner will be General Electric. Them niggas own Universal Music Group (Def Jam, Interscope, et al) and they even make the bullets that are used in the guns that Ja-Rule and Lil’ Wang were busted with.