Message From a Yellow Man

Damn, it’s been a busy day. Putting the finishing touches on our 10th anniversary issue almost put me in danger of going a whole day without posting. Never that. I came back to become Blogger of the year and I want to keep this hot streak going. You know I’m on fire, you Oscar Mayer. Anyway here’s a pre-game glance at the editorial for the next issue of XXL. It may change. It may not. It’s my prerogative like Bobby Brown and his crusty-lipped-dope-head-sleepin’-on-Kool G. Rap’s-baby-mama’s-couch ass:

Follow My Lead

Yes, Junior is the best. Elliott Jesse Wilson Jr., to be right and exact. Leader of the XXL pack since September 13, 1999 and I can’t say it’s always been a smooth ride. I’ve thrown tantrums in the office. Talked reckless to my employers. Barked on a few employees. Screamed. Kicked. Thrown chairs. Hurled loose change at people. Passed out Cristal bottles as bonuses. Cut my arm open on hundreds of CD cases. I’ve cried. Been spit on. Physically threatened. Threatened to quit too many times to count. Hired many. Fired some. Lied. Manipulated. Bullied. And in spite of my confidence/arrogance have developed humility.

Time brings perspective. And I now realize that I’ve created something that’s truly bigger than me. The YN thing. This edit note. This magazine you hold in your hands. The promising website. The compilation album that didn’t sell. The Summer Jam sponsorships. All of that shit is on the resume. But most importantly it’s all impacted too many lives to count. I’m not talking about those pass-along-readership-padded sales numbers. (Seven million people aren’t reading a fuckin’ rap magazine!) I’m talking about those who’ve been in the trenches with me. The early mornings and the sleepless nights. Occasional weekends. Hard work. Dedication. Creativity. Execution. One man could never do it alone.

When I took over XXL, everyone knows what my mission statement was. And I achieved it. I thought it would take a year or two. It took a hell of a lot longer. Although it still exists as magazine, the company is now worth less than my new Brooklyn home. My adversaries were forced to go reinvent themselves. You can say it—I won. Some will say it was more about them losing. They’ll credit Jimmy, Marshall, and Curtis. Not Elliott, Vanessa and Bonsu. Well what are you gonna do? Boo hoo or boogaloo. And I rather relish in the fact that XXL is now the standard of excellence when it comes to documenting this culture.

Speaking of which…

Sorry that’s all you get. As Mr. Cent once said: “Yeah that’s it, nigga. That’s it. It’s a freestyle, what the fuck you want for free? Fuckin’ Arabs just ran the fuckin’ plane into the building. The coke price went up 10 grand this fuckin’ week.”

24 blogs in 24 hours? It’s gonna happen like a Juelz Santana/Lil Wayne album. Seriously, I ain’t gonna just throw that shit out there. I’d set date and promote the shit out of it first. Marketing, muthafuckas! Let me talk to the wife about it tonight and I’ll get back to ya. I’ll holla!

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  • thoreauly77

    one of the best editorials from you i have read, no doubt due to this newly acquired humility. keep it up YN, we’re reading.

  • Boner jams 03

    is this my first first?

  • dre4life

    second!!!!!! and why the hell is someone else’s name on my computer

  • dre4life

    when do the subscriber get their copy of the XXL magazine shit!!! i’ve been tempted to cop th magazine 3 time wanting to read the 50 cent interview

  • Cuban Link

    now im hyped for the 10 year edition.I wanna see if its REALLY better than the 50/Em/dre cover


    Im picturing Just Blaze with Saigon on the cover for the 10th Annaversary issue. By the way Just blaze posted a 30 sec snippet of a song on his site and its on FIRE!!!


    Hell 2 Da Naw, fuck that idea of Saigon and Just Blaze, I can PICTURE KANYE WEST ON THE XXL COVER OF THE 10TH YEAR ANNIVERSARY!!!!!!!!!!!

  • J.R.O.

    Shit, I heard that. 24 blogs in 24 hours?? I don’t even have the time to comment on the shit that’s on now!

  • that guy

    awww man, i can. not. wait. this shit is more antcipated than, than, than …aww fuck it:
    XXL 10th anniversary issue> Detox

  • getbusy07

    i like fingering men and shit ya dig

  • smog

    no way put the greater than less than as the editorial

  • John Brown

    Im picturing Jay w/ Kayne on the cover.

    BTW, are you gonna respond to B. Sunday?


    Dr. Dre on the cover annnouncing the
    release of Detox…

  • yaboy


  • Incilin

    “Sorry that’s all you get. As Mr. Cent once said: “Yeah that’s it, nigga. That’s it. It’s a freestyle, what the fuck you want for free? Fuckin’ Arabs just ran the fuckin’ plane into the building. The coke price went up 10 grand this fuckin’ week.””

    ^^^^^^^^ The best 50 adlib evar.

  • Del Shannon

    Put G Rap on the cover for the 10th ANV

  • Purple Hulk


  • jay

    im wondering if you have ever written anything with any form of substance. i enjoy xxl and commend you on your helming the ship but you apparently never have anything worthy of saying.

  • Jhon da Analyst

    Yeah, that was on that track “Bad News”…..

  • cakin out

    you can blog as many times as you want but you are not very good at it. you have never said anything interesting and instead take shots at others. step your blogging game up. and can you please hire some new bloggers cause only billy sunday and bol blog the others just do nothin.

  • FAIR

    The cover should reflect the issue should be a reflection of 10 years of music and music coverage with a lil something for the future thats the way i’d do it but then again im not yn

  • Da Answer

    1st. post check. oh yeah, props to YN