Note To Rappers: Don’t Be An Internets Celebrity…

If there’s one thing that I have learned during my stint on the internets is that if you are a real celebrity then you want as little to do with the world wide web as possible. The internets is without question the democratization of media. Anyone whose parents have a basement and a broadband connection can become a cyber celebrity in no time. Provided you are willing to spend blocks of time on the computer visiting the endless sea of blogs, forums, websites and disseminating the information contained therein. The internets moves at the speed of light or however fast your modem can process shit. Nothing else in the universe moves at this speed. So you had better put on your proverbial track shoes if you want to keep pace.

Recently, several rappers and producers have followed the lead of Chris Lighty, the founder of Violator Management by deciding to create a presence on the internets and release their innermost thoughts. What they are coming to find sooner than later is that the internets has little patience for people that don’t have the stamina to sit in front of a LCD monitor for more than six straight hours. I don’t blame rappers either for being tempted to come into this world. They recognize that there is a dedicated community that is active around the clock every day of the year. They are fans of the highest degree and, consumers for the most part. One might think that to being a musician and an internets celeb is like the mashup equivalent of Michael Jordan and the Pope. Well they would be wrong. For every ?uestlove you have two (2) members of the Clipse and Saigon.

Now this isn’t to say that Saigon’s album will be as poor a commercial vehicle as the Clipse’s last album because for all I know Saigon’s album is the next ‘Illmatic’. It’s just that Saigon’s talent is far better spent producing new material than haggling over work that may be more than 24 months old. Two years in internets time is an eternity. If Saigon wants to play the internets game hardbody then he has to be releasing tracks at a minimum of every two weeks even if he is jacking beats from other rappers. The internets has very little respect for anyone especially if they don’t display a Herculean work ethic. In this way Saigon can move away from the fiasco at Atlantic and possibly secure a deal with the record industry’s new Def Jam – Koch. The people in the offices at 1841 Broadway (Atlantic Records) have little to no idea how to market a rap artist in this current era even though my esteemed colleague is something like the director of artists and repertoire.

As an artist that has been on everyone’s favorite new rapper list for the last few years Saigon should be building on that foundation by all means necessary. Forget about ineffective mangers, producers, weedcarriers, etc. and just do you. Becoming a blogger on the internets is just hustling backwards. If you enjoy collecting soda cans to return to the supermarket for their deposits then by all means keep blogging, but if you want to have a tangible impact on people with your words you have to keep rapping. No one gives a shit about bloggers anyhoo. They are the lowest form of journalists in the media hierarchy. We’re not even allowed to sit in the news room with the beat writers. We have to convene in the pantry over by the microwave. That’s fine by me since I can cook my Hot Pockets lunch, but that is no place for a talented rapper. Stay on the emcee grind Saigon, tough times don’t last, but tough people do.

Saigon – What A Life

  • http://wmdeez.wordpress.com/2007/06/18/chris-lighty-07-jimmy-iovine/ nation

    what a life

  • DirtDoggy

    “came at me with a knife, I had to uppercut her twice”

    I like that track though, nice beat an story, no jewelz, cars and other bullshit talk.

  • ss

    1st

  • John Brown

    Anyone whose parents have a basement and a broadband connection can become a cyber celebrity in no time.
    ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

    Billy,

    Why you gotta put down BOL. I predict BOL will “ether” you.

  • John Brown

    “(Atlantic Records) have little to no idea how to market a rap artist in this current era”
    ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

    Didnt Atlantic Records have the only “certified” platinum rap album last year?

  • http://xxlmag.com Billy X. Sunday

    ^ That was due to the synergy of a major motion picture pushing that album over the top

  • ABC

    the record industry’s new Def Jam – Koch.
    ^^^^^^^^^^^
    Your right Billy!!!

  • Detroit P

    “move away from the fiasco at Atlantic”
    ^^^^^^^^^
    Who Lupe?

  • John Brown

    Billy,

    True most of it had to be because of the movie ATL. But I dont think you can fault Atlantic for that. They know how to push their artist. I think that they cant push a NY rapper in this era. Shit, dont get me wrong I listen to Saigon. I like some of his songs.

    BTW, lets say that TI v TIP sells big #’s, what will people credit for the success? AMERICAN GANGSTER?

  • John Brown

    Billy,

    True most of it had to be because of the movie ATL. But I dont think you can fault Atlantic for that. They know how to push their artist. I think that they cant push a NY rapper in this era. Shit, dont get me wrong I listen to Saigon. I like some of his songs.

    BTW, lets say that TI v TIP sells big #’s, what will people credit for the success? AMERICAN GANGSTER?

  • hannah Smith

    “The internets is without question the democratization of media…”

    Um, no, you’re confusing ‘democratization’ with ‘opening up the doors to the idiots, and not even bothering to check their ID’.

  • http://www.xxlmag.com EReal

    No one gives a shit about bloggers anyhoo. They are the lowest form of journalists in the media hierarchy.
    ^^^
    LMFAO. You on the self hate train now too BXS?

    Gotta love honesty. (No Capo Status)

    1 hunned.

  • http://xxlmag.com Billy X. Sunday

    ^ ha

  • these posts are racist

    “Um, no, you’re confusing ‘democratization’ with ‘opening up the doors to the idiots, and not even bothering to check their ID’.”

    Um, and hence true democracy…

  • My Effin’ Opinion

    Billy the only thing that urges cats like Uncle Murda, Cam & them to become the stars of their own reality sit-coms is egos & pride. If someone says “I kicked so & so’s ass”, then they immediately gotta film an eposide of “they lying, I didn’t get beat up” starring [insert rapper name here]. These muthafuckas’ll be damned before they let the public believe for one second that they ain’t as gully as they say they are. In their eyes, it’s bad for business.

    As for Saigon, (and you can quote me on this), because of the fact that cats is waitin’ on this album for so long, when (and if) it ever drops, it will never satisfy the appetite that the people have grown for it. When you build this much anticipation, it’s hard to make people feel justified (no timberlake) about waiting. Their not giving themselves proper expectation. No matter how good Sai’s album is gonna be, the general public (and 90% of the self-proclaimed “hip hop officianado’s” on this site) are gonna say it’s wak, even if Jesus christ executive produced the album.

  • http://www.msn.com west philly’s finest

    Alantic Records doesn’t know what there doing. T.I. is the exception and that’s more because he developed a larger fan base over the years. Its not like he’s on Def Jam where its not enough money to promote everybody. I think he should just put out an album on Koch and maybe Alantic will jump on the bandwagon. But until then it really is The Greatest Story Never Told.

  • thatwhitedude

    clipse’s last album will be considered a classic in 5 yrs…

  • Cuban Link

    John Brown Says:

    June 19th, 2007 at 10:13 am
    “(Atlantic Records) have little to no idea how to market a rap artist in this current era”
    ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

    Didnt Atlantic Records have the only “certified” platinum rap album last year?
    _________________________________________

    ^No

  • http://screwrock.blogspot.com Jonathan

    You’re almost right, Billy X, but you shouldn’t be so disparaging. Sure, dudes that aren’t gonna sell shit anyway (like Saigon – sorry, his album could be the next Illmatic, but facts is facts, until he releases a hot single, that record won’t do shit) aren’t gonna go platinum from internet posts, but let’s face it, who is going plat these days? The old ways aren’t working, and rappers need to try something new. I mean, what’s the alternative? Sign with Def Jam and be the next Rick Ross? That’s not exactly reaching for the stars.

  • http://www.myspace.com/sinistahmoneybagz Sinistah aka Sin Piffcaso aka Revolutionary Rhyme Rebel X

    The internet is a gift and curse, i can tell you by far, witout the internet, the people who do enjoy my music would be cut in half by a long-shot. It gives you a chance to self-promote, unless u need somebody wit no life controlling your webpages for you. we got tons of tools like youtube, messageboards, and etc.

    As far as gettin personal wit it, i don’t agree that internal conflicts should be on display to the general public via blogs and what not unless thats the very last means of communication. But if thats how he felt he needed to get someone’s attention i’m all for it. It was like how the unheard cries of the hood go deaf on the ears of politicians who exploited the hood of their votes. In this example Saigon had the unheard cries to Atlantic’s Political Entity.

    But all in all, don’t shun away the internet, it connects you to fans who you may not be able to reach within earspace of local radio and cable access. Or even National for that matter, i smile everytime i get a paraphrased “rock on” from Egbert from da Burbs to Hanz Gretzski overseas somewhere, not only because it shows me i can be universally felt, but the fact that though i may never be physically connected to these people, somehow, someway, my words touched them at one point in their day.

    So nah it aint so much of being an internet celeb, some people just tend to 4get that the internet is global and mistakenly do things that should be kept limited to a friendly “blast”, on a more wholescale forum. Not to mention the “friend telling a friend” gossip-haven of instant messaging.

  • My Effin’ Opinion

    correction

    *They’re

  • tom

    Man, I swear that Bol and Billy Sunday are the same person.

  • ddubbzz

    Yo..Billy…nigga…you are a fuckin fool homie…you got me crackin up at work about this shit…but your right…keep that shit up playa…smoke one for ya boy!

  • http://www.plasticsquirtguns.blogspot.com thoreauly77

    “Forget about ineffective mangers”

    -lest the baby fall down go boom-boom. kidding of course.

    well, i totally agree. interwebular beef is silly, amongst rappers and producers and even amongst fellow bloggers that may work on the same site.

    oh and if jesus exec produced th ealbum, the TI’s will never release it. word booty.

  • My Effin’ Opinion

    > and even amongst fellow bloggers that may work on the same site.

    ^^^^^

    Nice.

  • http://www.blogspot.com Bone In

    I agree with what’s been said in this article. I saw what things go wrong with rappers when people get access to pictures of the artists online. One dude downloaded quite a few pictures from Ozone Magazine and paid a tribute to Julia Beverly. In the end, it was a humiliating thing looking at that video. The video put Ozone, Julia, and the artists in a less favorable light. If a person didn’t know all that she did for the artists, it would look real sick how the person who made the video made her look. The internet is something that cannot be controlled unless a person just doesn’t make their information accessible. It can be killer of some of the celebrities’ images if the internet is used the wrong way.

  • John Brown

    Saigon should do what J.O. did. Drop a album on KOCH and then drop that major album.

  • all city unseen

    i fucks with saigon. i just think his team took to long to put him out . he buzz was so crazy 2 years ago. Its going to be a classic when it comes out but it would have been that much better if it came out when it was supposed to. he should be working on his next album now i know he has new fresh ideas. with a different direction & production he will be better

    myspace.com/princeeunseen
    good luck with everything homie

  • beeyo the man with the plan to scam stan for his fan

    Sins name gets longer every time he comments.I’m gonna start doin that.

  • http://rockthedub.blogspot.com khal

    @John Brown – didn’t Jay go plat as well?

    In any case, I doubt T.I.’s plat status had anything to do with Atlantic knowing how to push him – that nigga push himself! He was everywhere.

  • John Brown

    KHAL,

    Yea Jay did go plat. but I dont remember if he did it before ’07. Can’t find the link to that. But if he did go plat before 07 then only him and TI had plat. plaque for rap. And to me thats saying alot because of all the albums that came out last year. BTW, why doesnt Atlantic gets credit to match the album release with the movie release. Think bout it, thats promotion right there, without spending none of Atlantic’s money. They could had easily pushed the album back.

  • WTF????????????????

    uh john brown ti wasn’t the only one to go platinum last year luda,chamillionaire,jay z.nas,lupe fiasco etc. do yo homework domb ass anyway atlantic is wack and ti is wack

  • WTF???????????????????

    uh john brown ti wasn’t the only one that went certified platinum last year luda,chamillionaire,jay z,nas,lupe fiasco etc. do your homework before you start typing false shit and fuck atlantic atlantic is wack and ti is extra wack

  • H-LO

    @ John Brown: “Yea Jay did go plat. but I dont remember if he did it before ‘07″

    I don’t know what this has to do with the topic, but it must be some kind of a joke!