Swizz Beats Is The Last Hip-Hop Producer Alive…

It was one of those moments where you could remember exactly where you were when that feeling came over you. I was in a sneaker store on Eighth Avenue and they had their sound system tuned in to some internets radio station. Internets radio is the last real radio alive. It’s where you can still hear music in all of it’s inane, profane glory. I was listening to a song by Eve and it was produced by Swizz Beats. I had been watching a music video with a song of his earlier and I had been listening to another song of his on terrestrial radio after that. Then in the sneaker store it dawned on me that Swizz Beats was the only man alive that was still making Hip-Hop music.

You already know that Timbaland is producing a new techno album with Justin Timberlake, and Premier is doing a new album with Norah Jones, and Kanye is about to go into the studio with that rich eccentric dude and help him with his comeback album… What’s that dude’s name? Oh yeah, Elton John. Where are the producers that still want to make Hip-Hop music. Not that shit that has harpsichords and lyres in it. Just that lava fire shit that makes you want to rap over it, even though you know you suck at rapping, and you have a slight stutter, but fuck it you still want to get on that beat. Swizz Beats my friends, is the last man standing.

You already know dude’s pedigree from the beginnings of Dark Man X and the whole Ruff Ryder movement up to his current label and his ill-fated rapper Cassidy, but did you consider all the bangers he has built for other cats to spit on? Swizz is that nigga to go to if you want to get an explosive high tempo party anthem. And most importantly is the fact that he is doing it all inside of the rap genre. It seems like everybody else is dying to get the hell out of making rap records. I think Wyclef’s next project is going to be a production deal for Flock of Seagulls. Everyone is on some easy listening lite-FM bullshit. At least Swizz still believes in the boom bap.

Maybe I’ve got it all wrong. Maybe Swizz is waiting to jump away from Hip-Hip as well. He could easily use his catalog to master a CD for a calisthenics session at Crunch gyms. The Swizz Beats Swiss diet would end up on Oprah’s bestseller list. Swizz would get his own reality show where contestants had to dance for five minutes straight to the song ‘Bring ‘Em Out’. Whoever was left standing would win some shit. I don’t fucking know what they would win, I just came up with this idea a second ago, but you see even Swizz Beats will leave us one day for the greener pastures of popular music. What will we do then? I suppose Havoc might still be around making tracks unless he gets snatched up for that new Gym Class Heroes album. Maybe Robn Thicke will make beats for Lil’ Wang since he writes his rhymes for Wang anyhoo.

  • meenstreek

    Swizz is OK, but the RZA still holds it down for hip hop.

  • Crimson

    If Swizz Beats is the last hip hop producer, God save us all.

    I’m picturing him as Christopher Walken telling Will Ferrell that the track needs more whistle.

  • http://xxlmag.com Billy X. Sunday

    ^ Crimson, you just killed it. I should close the comments section now.

  • Malone

    I kind of agree

  • 818

    wow crimson.. you fuckin nailed it

  • able was i saw elba

    mannie fresh?? im tryin to think of mannie fresh beat that didnt suck????? hmmmmmmm….althou he never really produced for that many rappers (T.I.,Cash Money, anybody else?……maybe thatll change with new def jam thing)

    Dr.DRE????

    like the posts sunday,…keep em comin

    NOZ ISNT HIP HOP!!!!

  • x-mas kid

    i must not have seen that movie withe chris walken and will farrel…but swizz been stayin true to his craft for a minute..

  • http://thifubar.blogspot.com ThingAlec

    What about Just Blaze. Or more importantly, Dr. Fucking Dre!?

  • Randy Watson

    Swizz does have a Chris Martin feature on his album…but I don’t mean to steal your thunder, I get your point

  • Intifada

    Black Milk.

  • thoreauly77

    swizzy still sucks the hizzy. the next wave is acts like black milk, serengeti and countbass d. they run this fool over. swizz is gettin hit by the night train (the wine, dummies).

  • jeff

    Black Milk
    Young RJ
    Nick Speed

  • Wez

    Dr.Dre is the Best Hip Hop Producer 4 real!!

  • Aquilogy

    HI-TEK is the last hiphop producer alive

  • TAY

    Swizz got that Boom Bap from the south. Do ya research!

  • rizzop2003

    Crimson, do you even listen to rap? Think of some of the hottest Jay-z, DMX, the LOX. Hell the man even did most of beyonce’s album!! Think of most of thwe hottest tracks the last few years and he did them. Shit ill still bump Money, cash, hoes! While he is no Dr. Dre, he still has a good ear for hip hop. He’s the one that started sampling B.I.G and jay-z

  • Gama

    9th wonder is the last swizz been out in 1997.

  • beeyo

    It was cowbell, not whistle. “It needs more cowbell.” I was thinking of that shit the other day, had me fuckin dying.
    Ahhhhhhhhhhhhh that shit was hilarious. Chris Walken is a funny ass nigga. You should’ve wrote the post about Chris Walken. Ahhhhhhhahhahahaaaa!!!!

  • BlackGenius

    Mannie Fresh,Justblaze,Dr.Dre,and that’s just to name a few that’s still making quote on qoute hiphop beats that are more creative with their sound than Swizz Beats.What the fuck is wrong wit muthafuckas gettin money from producing all kinds of music nigga u trippin real hard.

  • Were Read 2 Def

    DJ Muggs? Havoc? Hi-Tek? Dr. Dre? Just Blaze? What ever happen 2 Battlekat?

  • dduubbzz

    Yo Billy, keep it real homie i have to disagree with you…Dr. Dre? swizz over Dre? dont know bout that one

  • OUTYA’SELF..dendoitagain!

    top 5 dead or alive (maybe)

    premier (pre-chrisinia Agorilla)
    mannie fresh (how many albums under his belt?)
    swizzy (only three cuz’ he got lost in 02-03)
    jus’blaze (becuz’ i hate dat JUS’BLAZE!)
    kanye (he got a few bangers but who can’t sample?)

  • outya’self…dendoitagin!

    and the only reason I ain’t put in dr.dre is cuz’he ain’t produced shit in years ask daz! no disrespect it jus is what is

    • Chaka

      My brotha that not enough excuse.Check out the following facts:(1)Dr.Dre is that producer that stamps an unknown artists, whether black or white,on the map.Go ask Snoop,Eminem,50 cent and the Game,they all will tell you what I mean.(2)Dr.Dre is that producer that can resurrect the carriers of known artists or take the carriers of known artists to another level.Go ask the late 2Pac,Xzibit and Busta Ryhmes.(3)Dr.Dre is that producer who have directly or in directly blessed hip hop and the world with timeless/classical albums.I know you too cheerish niggas4life,the chronic,doggystyle,the chronic2001,G.R.O.D.T,and the documentry.Actually you dont expect a producer like Dre to produce shit regularly because that will make him sound like another Pharrel or another swiss beat.Dre is a perfectionist and the works of perfectionists take time.peace an hip hop head in Africa wrote this.

  • B

    would me calling this the worst post ever be something that interests you? are you fuckin serious? swizz did damn near half of beyonce’s album and has tried (unsuccessfully) to put on his wife mashonda and produced almost all of her tracks which are collecting dust on j records shelf somewhere. i guess you’ve never heard of the alchemist? http://www.killyourself.com

  • Real talk

    You do realize that swizz beat’s sound played out last century ? Every beat of his sounds the same, you’re pretty anti evolution in all of your music tastes. It’ll never be teh mid 90′s again we all have to let it go.

  • Static

    Not one person here mentioned Pete Rock or Large Professor!

  • Static

    Not one person here mentioned Pete Rock or Large Professor!

  • Static

    Not one person here mentioned Pete Rock or Large Professor! I realize I might be dating myself a bit but if you love real hip-hop how can you forget about them.

  • http://cajunpeach.typepad.com/ Cajun Peach

    forget about the last hip-hop producer…hip-hop itself may be on its way out if mofo’s don’t stop signing to wack azz labels with wack azz deals pushing out wack azz product. that r&b/pop is where the money’s at and we all know that’s all they really care about anyway.
    and i don’t think a lot of these rappers/producers try to swtich over its that the pop culture wants these guys because they know they have a hot sound. so as much as i love swizz i don’t see him turning down any opportunities to join the other side for collabos or more

  • HHS1982

    J U S T B L A Z E

    Billy, you really disappointed me on this one.

  • youngz

    Dawg, u serious??
    Swizz is a crappy producer, he only made som hot DMX joints way back… He was on the last Beyonce album, thats not keeping it hardcore rap. Never liked his electronic shit anyways… Who digs that “bring em out” T.I garbage.. come on the only producers that keeps the clubs goin´ bananas is Dre, Timbo n scott storch, I know ya think it´s commercial, but I say that underground shit aint sell for a reason.

  • beeyo

    What’s the reason underground shit aint sell? This whole shit started underground. Nobody started at the top, and Swizz makes nuffin but upbeat club records anyway. How the fuck is that underground? Swizz is paid off his success, he is far from underground. And Bring em out was a fuckin crazy ass song, from the sample to Tips verses and even them fuckin whistles ( aaghhhhh cowbell aahhhhh). Cocainemademybrainrot Storch was playin piano for the Roots before he suddenly decided to be “Built like That.” He is not Hardcore. Tim is a fuckin mad genius, but his rep aint hardcore rap, unless you are talkin bout Magoos rap sheet. And Dre needs to fucking stop frontin and put Joell out instead of actin like Detox will ever be made. Fucking cowbell.

  • WILL

    SUCK HIM SLOW BILLY

  • cizzle

    Man u crazy Mannie Fresh still doing his thing. Its plenty of cats messing with the 808′s down south. Speak for your N.Y. brethren.

  • Jace

    What about my dude wll.i.am??? He makes some of the most hip-hop feeling beats out right now. His beats have an old-school hip-hop feel to them without sounding outdated. check the nas songs he did, game’s song, KElis had a couple songs prodeced by him…he is one of the most indemand producers right now and if it weren’t for being in the black eyed peas people woud be giving him the respect he deserves.

  • Ali

    dre is #1 no doubt but he did a gwen stefani album…..swizz beats aint tha last tho….rza just blaze 9th wonder hella more

  • Tyler

    More like SwissBeats is the worst hip hop producer. I feel your angle in this post but wrong dude bro but great take on the music as a whole.
    Lose Yo Mind at:
    http://www.myspace.com/marcusorealiusmusic
    http://www.myspace.com/marcmaysrockandrollthug

  • My Effin’ Opinion

    Billy,

    When one of the first real hip hop producers (Rick Ruben) went haywire, I expected some shit like the crossover producer examples you mentioned.

    (I guess he was always into that shit tho’, but still)

  • Malik C.

    You can sorta take RZA off since he has been doing movie scores for a minute. Also, he did the Afro Samurai soundtrack.

  • SKEEN

    U ASK WHERE ALL THE PRODUCERS ARE AT THAT WANNA MAKE RAP MUZIK. WELL OPEN YOUR EYES AND STOP TRYIN’ TO PEEK DOWN EVERY NEW YORK ALLEYWAY. THEY’VE GONE TO THE SOUTH. DUH! AND NO WAY IN HELL IS SWIZZ THE BEST PRODUCER. DMX CAN’T EVEN GET A PLATINUM ALBUM ANYMORE, BUT SWIZZ IS THE BEST, RIGHT? I DON’T THINK SO. THE ATL IS PARTY CENTRAL THANKS TO LIL JON, MR. COLLIPARK, AND NEW HEAVY HITTER POLO DA DON. NOT TO MENTION MICHAEL “5000″ WATTS, MANNIE FRESH, PIMP C, AND YOUR OSCAR WINNING 3 6 MAFIA. YOU CAN’T FIND A GOOD PRODUCER BEACAUSE YOU’RE ONLY LOOKING IN THE NORTH. THAT MY FRIEND IS ALL THE PROOF I NEED THAT RAP MUZIK UP NORTH IS GARBAGE. WHAT IS THIS BULLSHIT THAT SWIZZ IS TRYIN’ TO PASS AS MUZIK. HE PRETTY MUCH DESTROYED BONE-THUGZ WITH THIS NEW ALBUM. MAKES ME FEEL SORRY I GOT IT BOOTLEG. HAVE YOU EVER EVEN BEEN OUT OF NEW YORK? FUNNY HOW WE GO PLATINUM DOWN HERE, EVEN WHEN THE FEATURED RAPPER ON THE ALBUM ISN’T ANY GOOD(MIKE JONES, RICH BOY, JUST TO NAME A FEW WHO’S ALBUMS WERE GREATLY ENHANCED BY THE PRODUCTION. PLEASE, TAKE A TRIP OUT OF NEW YORK, BEFORE YA’LL START WORSHIPPING JAY-Z AS JESUS! NEW YORK RAP SUCKS, NEW YORK BEATS SUCK, THEY’RE ALL SELL OUTS. GET MONEY, GO SOUTH!

  • Crimson

    >>Billy X. Sunday Says:
    ^ Crimson, you just killed it. I should close the comments section now.

    I think I just earned my fruitfly wings.

  • DANJA29

    Just Blaze, Billy. Even though he hasn’t been crankin’ tracks out like he was a few yrs. ago, he’s still actively puttin’ bangers out.

    As for Swizz- I like his shit. Only thing with him is with his tracks you know it’s either gonna be the shit or it’s gonna be weak as hell. There’s no “good” with him- if it ain’t great, it’s terrible. But I guess that’s (kinda) a good thing… or somethin’.

  • MissNikea

    why did no one mention that swizz is also on gwen stefani’s album? or that ‘bring em out’ and beyonce’s ‘get me bodied’ almost sound identical? have we also forgotten about pharrell? why not just admit that everyone’s definition of ‘real hip hop’ is different?

  • http://www.myspace.com/sinistahmoneybagz Sinistah aka Sin Piff

    lmaooo, i must have delayed reaction from last night, or its some kinda undetected fumes here at the day job that got me buggin, but this shit was funny!

    Swizz makes hip-hop shit, i wont deny that! He’s not the last, and the only reason i laughed was because i be gettin hit up daily from “alleged” insiders tellin me to tone the content of my opinions down before i get bridges burned. i’ve even been threatened by a few peeps “alleged” staff, all via myspace or e-mail addy stalkers. So i was just reflecting on some shit that i wanna say, but would rather not, my dudes got no jobs, kids, and mouths to feed and we lookin to be invested in.

    I might load up a few rounds of ammo, cause it seems like unless u wearin tight clothes, have a semi-gay vibe, or have an imbalanced talent vs. image ratio that leans towards the latter, so fuck em!

    But I feel where u were goin wit this one!

  • http://dahshyt.blogspot.com Belize

    Swizzy is a hit or miss produce, but when hes hot-that madafuka is NBA JAM’n On Fireeeeee

    k…

    YO SunDay..u should fux with my second list..TOP 25 Worst Albums…Id like to see what albums u call GARGBAGE!

    dahshyt.blogspot.com/2007/05/25-ways-to-die-chose-one.html

  • where it started

    If any of you monkeys actually believe this shit. . please, stop pretending to have any knowledge of hip hop

  • Tracejupiter

    He is not completely hip hop, he produced several songs for Gwen Stefani as well!

  • rhickey

    this is the worst shit i’ve ever read. swizz is mediocre pop schlock. fuck you and fuck this whole column.

  • Mr. P

    who in their right mind would pay for this assholes 2 cents. swizz beats? this fuckin guy will say anything for attention. BILLY holiday and BOHLshit jenkins probably give eachother handjobs while they write their sperm stain columns. thats the truth!

  • http://leftcoast415gmail.com leftcoast415

    You’re trippin. Out of the thousands of hip hop producers, only a few have switched genres, and you’re calling this one producer (who I think is weakkkk) the last one alive…I think you just wrote all that to get attention.

  • Mr. P

    who in their right mind would pay this asshole for his two cents? swizz beats? this fuckin guy will say anything for attention. BILLY holiday and BOHLshit jenkins probably give eachother handjobs while they write sperm stain columns like this one. embrace the hate billy dont be scared……The Infamous Mr. P

  • ONE50

    In the last 10 years I can think of 4 summertime heat rocks produced by Swizz

    Bring em Out
    Money Cash Hoes
    I’m a Hustler
    Ruff Ryders Anthem

  • DirtDoggy

    Swizzzy cheese has garbage pop gender beats that sound like underwater farts.

  • http://www.xxlmag.com King Ben

    Swizzie dope, but homeboy above somewhere pointed out Justin Blaze, which then I thought of 9th wonder, after that I’m tapped, I’m stoned though someone help me out.

  • http://blogs.hiphopdx.com/meka Meka Soul

    >Until Drag-On starts singing R & B.>

    i just saw that part 20 minutes after i read this.

    LMAO.

  • panthergod

    Only a faggot would insinuate that Swiss fucking Beatz is even close to Primo, Marley Marl, Just Blaze, Alchemist, Jazzy Jeff, Pete Rock, etcetcetc.

    the fuck outta here.

  • Frisco

    swizz beats is and always has been garbage. the few good songs he produced were just accidents (or casio samples).

  • N.O. 4 life

    mannie fresh….boom boom bap

  • GT_Massive

    Swizz Beats is HORRIBLE. If he is the last hip hop producer, que up that Norah Jones record and light one up!!! Anyone who stood behind a beat machine for 5 minutes knows Swizz is trash.

    Just Blaze
    9th Wonder
    MF Doom (a genius dat y’all ain’t up on)
    DJ Toomp
    Runners
    Heatmakers

    Just to name a few. Yeah, you may not wanna hear a whole album by any of them (except Doom if you are smart) but trust me, you don’t wanna hear Primo do a whole hip-hop record either, dats why none of you are clamoring for the new Gangstarr project.

    BTW, I’m not naming Dre. cause:
    1. We’re not sure he produces his stuff
    2. One beat a year doesn’t really put make you a PRODUCER, it may make you a rich man, but not a producer.

  • Tray

    Swizz is garbage (he didn’t even produce It’s Me Snitches and that’s the only good song he’s been involved with in years), but I do love “All For The Love.” Unfortunatley he hasn’t made anything nearly as good since.

  • Gkid12345

    What about dangerous llc, Eminem(dont front you know “You don’t know” what a tight ass beat, HiTek, Jr Rotem, Needlz.

  • Looms

    PLEASE!!!!!
    Eminem’s beats sound like soap opera background music.
    Dre hasn’t done a beat since EFIL4ZAGGIN (ask Daz, Melman OR Hi-Tek)
    Swizz is droppin mediocre beats (Tambourine, anybody?)
    Wasn’t Swizz the one that got sued by Casio for using the pre-programed beats that come with their synth?

  • D-MAN

    DR DRE… ever heard the album re-up with dre’s productions? Ever heard of buck’s album with Dre’s production, ever heard of Curtis with Dre’s production included???? Who the f says Dre’s not around….shut the f up white boys and leave the general alone. There’s no one that can even come close to his pedigree and talent he’s blessed wit…”this is the millenium of after math
    …there aint gonna b nothin after that” take that and keep takin it in the BACKDOOR

  • Pablo

    Billy..you do know that Swizz is down with Wayne, don’t you? I mean, surely that can’t be ‘hip-hop’ to you.

  • IKNOWMANY

    Your info is all wacked out. Swizz has produced Rock, Pop, and R&B.

  • Blaktwan

    Swizz is hot, but Mannie’s beats is shitin’ on him.

  • http://www.myspace.com/itsasickworldwelivein dynamic

    wtf r u talking about? have u 4got about dudes like alchemist, dre, or em even green lantern

  • http://www.myspace.com/itsasickworldwelivein dynamic

    wtf r u talking about? have u 4got about dudes like alchemist, dre, or em even green lantern

  • http://www.myspace.com/blackpower07 TekNiKZ da hottest producer in BMore

    JUST BLAZE!!!!!!!!!……and me go check me out….www.myspace.com/blackpower07

  • http://www.myspace.com/blackpower07 TekNiKZ da hottest producer in BMore

    JUST BLAZE!!!!!!!!!……and me go check me out….www.myspace.com/blackpower07

  • Dirty

    Now now Dre, RZA, Hi-Tek, Mel Man, Alchemist, Focus, Em now those are producers and a couple of more to mention but Swizz that boys beats all sound the same. Its like he recycles them…..

  • Dr. Dre

    Dr. Dre is still makin Hip-Hop productions. And he’s da best.

  • NOTORIOUS AGC

    UP AND COMMER SHAWTY REDD……NO ONE KNOWS WHO HE IZ YET HE MAKES THE BEST BEATS IVE EVER WANNA HEAR SOMEONE RAP OVER…I WANNA HEAR BIGGIE RAP OVER ONE OF HIS BEATS NOT MAH BOI YOUNG JEEZY

  • clammyclaude

    this is such a ridiculous article…r u kidding me? what a ridiculous idea to think that swizz is the last great true hip hop producer…what a stupid stupid article…who hired you honestly?

  • Gutta

    i wasnt going to post a comment since this is an obvious attempt to say whatever just to get a reaction but its all good, i normally like ur columns. anyway, swizz being the last real hip hop producer left is an ignorant comment in itself because swizz hasnt even been around as long as some of the other producers u mentioned earlier(timbaland,primo,etc). Second, any real producer is always looking for that new sound and wants to work with the best ARTIST not the best rapper, so theres nothing wrong with getting into new genres of music. swizz has done albums with limp bizkit,beyonce,britney spears,and madonna. So, what makes him more of a hip hop producer than dr. dre or just blaze or timbaland???

  • reci

    ^^^
    exactly

  • Face Phoenix

    Come On Kid! Swizz is on the same Sh#t that Dre, Timbo and All the rest are on. Shoot he’s done songs with Mya, Marilyn Manson & Gwen Stefani to mention a few. This was a LAAAAAAAAAAAAMMMMMMMMMMMMEEEEEEEEEE Post. Really Lame.

  • LOUIS VUITTON DON JR

    JUST BLAZE IS KILLIN ALMOST ALL THEM NIGGAZ CO IS PREEMO AND KANYE YOU FUCKIN IDIOT

  • Cuban Link

    Swizz Beatz is crack in the flesh, real talk.

    Right now, him and Loso are pretty much holding down the East Coast

  • DJ C4

    Ever heard of 9th Wonder? Your headline is off!

  • hyphie510

    Swizz is the best and the last superproducer representing hip hop suckers.

  • jezz

    yall what about scott storch!!! damn he is one of the best 4 real also timbaland he got style well both even if they have beef, but i guess storch are getting more presence felt in the industry jajaj but not for much i comin up so better get ready for war i been in the game starvin and aint playin jaja one!!

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