It all seemed so simple several months ago when Cam’Ron and Fifty Cent engaged one another in their sometimes hilarious and entertaining rap music beef. It was fun to sit on the sidelines and watch (rap music requires a lot of this now) and listen to those two throw darts at each other. Except now Cam is out of darts and Fifty is just getting started. Having that extra long paper in real life trumps having DipSet paper, which coincidentally may not even be worth the paper it’s printed on.
The franchise of Fifty Cent is a machine that includes every aspect of media. As the release of his new album approaches, not hearing or seeing his name will be impossible. I imagine that we’ll be reminded again about his life story and the nine bullets. They’ll probably be some additional arrests at traffic stops and possibly a shooting or two where hopefully no one actually gets shot. Maybe just a house or a car. Then there’s also the red carpet movie premieres for another movie that I won’t see yet it will still earn millions. Are there any more book deals coming? Who knows, but I’d wager there were.
As active as the Dips were in marketing and promotion they needed to fall back and take a lesson from Fifty’s media synergy. I would be willing to bet you that your grandma has heard of Fifty Cent. Cam’Ron or Jim Jones? Not so much. Well, maybe that Jim Jones that made everyone drink that laced Kool-Aid. How wrong is that to poison Kool-Aid? That is the Black man’s elixir right there, red flavored Kool-Aid. Which reminds me, I’m gonna do a drop about the nigga who owns the patent for red #40. That nigga has to be paid because that shit is in everything. Anyhoo…
I’m gonna try to keep Fifty’s name off this blog for a month, but if he does some superstar shit you know we are going to have to discuss it. It’s almost inevitable. So don’t get mad at me.
Awww who am I fooling. Fifty Cent me an e-mail and told me I could get a free turkey for Thanksgiving if I write something nice about him once a week. So just call me Billy Bob Cratchit because my children gotta eat.