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Viacom Media Does Not Care About Ed O.G. And The Bulldogs…

I’m sure that the majority of you go to CNN’s website right after leaving XXLMAG dot com’s page. How else would you kids stay so well informed? So you all must have heard that Viacom Media, the Tall Israelis that own B.E.T. and MTV networks was going to sue online search engine giant Google and their subsidiary YouTube for one and a half billion dollars.

The funny thing to me is that the word billion doesn’t even represent real money to me. The truth that the entertainment industry generates hundreds of billions of dollars in revenue each year is mind numbing. Is that how much money we are spending collectively? Instead of investing in ourselves, or our children’s futures, we are making it rain for these corporations. Don’t believe the hype about music sales being down either. People are still spending their money on something. The last I read is that savings accounts weren’t growing so that money has to be going somewhere. Think about this… When Napster was still illegal people were still buying CD’s. Now that Napster is legal, CD sales… Not so much. Don’t look now, but someone at Universal might be cooking their books with the Enron stylee.

So Viacom Media decides to sue Google and YouTube for copywrite infringement. I hope Google hits Viacom in the face with a ‘Ho Sit Down’. Viacom is not Universal when it comes to content. As a matter of fact, Viacom is the weed carrier to Universal, Warner Bros. and just about everybody else including Fox. The only thing I may have watched on YouTube from Viacom’s camp are the clips from the Colbert Show and maybe some old Beavis and Butthead shit. In reality, most of the shit uploaded to YouTube is user based content that shows people busting their asses on skateboards or being eaten by sharks. Since when has Viacom broadcast one of their original programs that was worth pressing the rewind button for?

Music fucking TeleVision and their parent corporation are dinosaurs that need to be shot in the head. The limited format and playlist of MTV has always meant that more compelling and provocative Hip-Hop had to be broadcast elsewhere, and when Viacom purchased the last remaining outlet for gaining national recognition with a rap video the game got fucked the fuck up. Part of the reason that mainstream Hip-Hop has lost the diversity of subject matter is because the same family of dimwits program the Viacom and ClearChannel networks. The people they hire to work these outposts are just as stupid or scared to lose their jobs as well paid yes men. This lawsuit by Viacom is the scream of a dying corporation.

It’s not like I’m such a big fan of YouTube either, but they were the only outlet to see some rare, archival footage of all kinds of performers. The process for broadcasting that footage was at its base, the height of democracy. If you had a video, you posted it. If the people liked it, they watched it and then passed it on to their friends. How simple is that? Giving the people what they want when they want it is the cornerstone of America’s capitalism. The entertainment industry has waited so long to embrace the evolution of digital technology that now they are scrambling to monetize anything and everything. I say eff them for what they did to DJ Drama, and the kid from Napster, and all those people who got letters in the mail from the RIAA.

After Google beats back this Viacom lawsuit we will have to figure out a way to bring down YouTube. Them niggas is too big right now, but at least they run all the Hip-Hop videos from back in the day. Where else are you gonna be able to see the D.O.C., the godfather of gangsta rap?

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