Time to get paid

When I was a senior in college, my Strategic Management class did a whole unit on Russell Simmons. This was right around the time he was appearing on the cover of Business Week magazine, which we were all forced to subscribe to, as “the CEO of Hip-Hop.”

According to my professor, this crazed Mormon fuck who kinda looked like Milton in Office Space, Russell Simmons is what’s known as a serial entrepreneur in that he starts up companies, builds up their brand values, and then sells them at a premium.

The thing is though, I’m not really sure Russell Simmons is the business guru he’d have you believe. All of that CEO of Hip-Hop mumbo jumbo was coming out right around the same time he sold Phat Farm, which remains his main coup to date other than Def Jam.

I’m not saying he’s an idiot or anything, but the story was getting into all of these other ventures he was invovled in – his magazine, his energy drink, his Superman III-esque debit card scheme and what have you – and I’ve yet to hear of him selling any of them.

Interestingly enough, the headquarters of the company he sold Phat Farm to was located right around the corner from where I grew up. I would have to drive past it every day on the way back and forth to my job at K-Mart, and it would serve as a constant reminder of how little I had done with my life.

So I suppose either way ol’ Rush had the last laugh.

Speaking of K-Mart, the big news today is that Jay-Z is selling Roc-A-Wear to Iconix Brand Group, the same company that owns Candies, Joe Boxer, Ocean Pacific, and so on and so forth – all of which we used to sell at my old job.

Basically, the way it worked was that these clothes had about the same level of overall quality as any old Kathy Ireland bullshit you’d normally find at K-Mart, but with the logo of a brand that was popular 15 years prior stitched onto it.

As such, K-Mart could claim to carry name brand merchandise, and it was brilliant because it’s not like the kind of people who buy their clothes from motherfucking K-Mart would know the difference one way or the other.

Will this be the case with Roc-A-Wear as well? If I had to guess, I’d say yeah. Already, I’m not aware of anywhere other than Marshalls and TJ Maxx that even sold Roc-A-Wear in the first place, though it’s not like I frequent a lot of hip-hop clothing stores.

If there’s a bright side, it’s that supposedly Jay-Z stands to net $204 million from the sale, which is quite a bit of money, even if the bulk of the company is really owned by some secret cabal of uber wealthy Jews, which I’m pretty sure is the case.

At any rate, I’m sure Jay-Z’s take-home from this deal will be a lot more than than the $20 miillion Damon Dash got for his share a couple of years ago, let alone my take-home from XXL as well as my numerous other jobs combined.

  • http://xxlmag.com Billy X. Sunday

    So why is Jiggerman treated like furniture in the Roc A Wear office? He’s also part of the deal. “Jay-Z will retain his position as blah blah blah of Roc A Wear”. Ha! Give me a break, dude don’t own Rac A Wear. That shit owns him.

  • http://www.injusticebusters.com Canadian Honkey

    Hey Bol. I don’t know if Rocawear’s quality will go down hill once k-mart owns it and I don’t know if I care. I’m sure some of the Turds in the coment section will(care that is) I just wanted to say(I’ve been LURKING FOR A WHILE NOW)That your post’s are the Shit. Most of the people who comment on your posts don’t desereve the air they breath. With that 1st shit or using CAPS as a way to gangsta posture c’mon. All you have to do to realize this is read the comments after you suggested the Rotten Ronnies(Micky D’s) Boycott. That was clever as fuck but it’s over their heads. They don’t realize the power we (the collected hip hop youth)have over the corporate fuckers. Our buying power is huge. Not only can they not get it they call that diarheeeah food or even Tasty food, and sadder than that these mindless fucks line up and handover their hard earned ca$h for it. Hip Hop Wake up Grow Up! The Game needs us!
    Marlon

  • thecollinb

    i find it hard to believe that you’re a black male in your late 20′s that has never perused the aisles of tj maxx looking for last years hottest cross colours or dare i say…fubu platinum.
    you just strike me as the type to yearn for a pseudo football jersey with Fat Albert on it….i know i’m guilty.
    what happened to the pif son?

  • LONZO

    no body wears cock-a-wear ne more. so who cares.

  • E AKA THE REAL NORIEAGA

    According to my professor, this crazed Mormon fuck who kinda looked like Milton in Office Space
    ^^^^^
    In High School the attendance guy would go to each classroom to fix computers and someone pointed out that he looked like Milton and the entire class started teasing him and he cried. LOL @ a grown man crying because 17 year olds were teasing him.

    NO HOMO John Edwards to my entire post

  • dre4life

    he needs money, hes been losin a lot of money runnin def jam in 06, its a smart move by jay-z, i mean its not like the people who r really into fashion is gonna wear roc a wear anyways

  • frostyfreeze

    Cosign cruising the aisles of Marshalls, Ross, and TJ Maxx for discontinued “brand name” clothes. They got all the authentic NBA/NFL jerseys too**

    **Only after said player leaves the team or changes his number, of course

  • http://iwillspankyourkids.blogspot.com Hollywood

    Jimmy: “It’s the new FUBU. Yo, nobody wear roc-a-wear no more anyway, ya dig? Balllllllin!” Yo, ain’t it a coincidence that he sold it so soon after that interview? Those whack 25 page ads were a setup.

  • http://www.sungmusic.blogspot.com cause I can’t relate to livin less than great

    I hear “i’m richer bitch!” is going to be etched into the roc-a-wear fabric.

  • http://www.hiphop-blogs.com Hashim

    “the bulk of the company is really owned by some secret cabal of uber wealthy Jews”

    Russians, not Jews according to Damon Dash.

  • http://www.myspace.com/sinistahmoneybagz Sinistah aka Sin Pifferachi

    Bol u cool and ya opinions is valued though at times i disagree wit some of the shit you say. but really kids see this as an “awe-inspiring” event. i see this as more irrelevant bullshit. not because of hate on you for broadcastin this nor for Jay gettin $$$$$, but really what does this have to do first-hand wit anyone beyond Jay and the purchasers. i’m more concerned wit investin my gwap in some of that Pathmark/A&P stock personally. than worrying about what Jay is doin wit his interests, holla!

  • Fernando

    zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz…….

    Damn, its album day and thats the best you got????

  • Chicago

    I want to respond to that dummy “Hollywood” comment about selling it right after Jim Jones interview. If you knew anything about business, you would know selling a huge clothing company such as Rocawear takes months of negotiations and legal work for the offical hand over. Jay wasnt lieing when he said he was on his way to a billion if he played his cards right. He’s actually trying to change Rocawear from that street urban style to a more traditional grown man style. ROCAFELLA 4 EVER!!!!!!!

  • http://DAHSHYT.BLOGSPOT.COM Belize

    Let the hate begin…

  • derfla the hus’la

    like it or not jay is the ultimate hustler.lucky for me i don’t let the media tell me what to wear so yah i still wear roca wear. I heard Dame and jay settled they beef.

  • BIG ROB

    I think is a great move for Jay-z, hes getting out while he can. Going out on top. It’s a smart move, just ask the FUBU guys how much they make now?

  • EReal

    Rocawear fell off anyway, sean john runs that shit now, and LRG, ect. I only own one roca-wear jacket and thats it. So Jig-man is smart for this move. The company is fallin off anyway, just unload the shit. Same shit with Phat Farm, they fell behind on designs and shit and noone rocked that shit, so they sold it. Now its in every ross. LOL.
    They used to have Roc in Macys and now they only have it on the clearence racks.
    Im not mad at jig-man for bankin, do the damn thing homey. Somebody hasta pay for the 20 million in marketing for his shit sandwich album he didnt recoup on. Muahahaha..

    @ BOL
    Hey man, SOHH is all pissed at YN for sonnin em like alfredo in tha godfatha, so they stole your line. I’d be pissed.
    It says:
    “Your favorite hiphop site’s favorite hiphop site”

    Fuckin SOHH fags, they mad cause YN broke em down talkin bout :
    “I’ve peeped this little bullshit site out way before I decided to get in the game, so I know what I’m up against. Watch me SUGE KNIGHT ya’ll whole situation. It won’t be a sneek attack either, like biggie Yella Boy will kick in the door wavin the…… You fill in the rest, now let me get back to what I do best. Takeover shit!!!!
    SOHH Youre next!!!!”

    LMFAO!! Damn Elliot. bahahahaha!

  • Diggy

    Definition of a Hustla

  • The DJ Formerly Known as N-CREDIBLE

    the only clothing line that will keep its prestige is Sean Jean clothing…why beacause their customers mainly have money and his line of clothing isnt based on trends…oh boy!!!!

  • Hip Hop since 79′

    Bol thats $204 million in cash. I repeat cash!!

    Billy by Jay staying with the company and it reaches its projections he will get $35 million in stock!

    There’s a cat right now; as I write this, spending $30 on scratch off lotto tickets hoping to win $204.

    Stick to writting about Cam or Lil Wayne… leave the big business shit alone.

  • Rizzop

    Jay is smart dude , once the media started asking him about them sweatshops, real dog fur coats and employees making .03 cent an hour, he cut and run. Him and his partners will still make money running the marketing though….

  • jacquez
  • http://xxlmag.com Bol

    >Bol thats $204 million in cash. I repeat cash!!

    Aren’t you Jay-Z’s weed carrier/cousin?

    What do you get in this deal, a Chrysler 300?

    Roffle!

  • Fernando

    Jacquez,

    you suck dude. give it up. your dreams will never come true. you are garbage. I would rather listen to Roseanne Barr sing the national anthem. It makes me sad that people like you are allowed to make music. I hope you make minimum wage for the rest of your pathetic life & die alone, poor, broke, and hungry.

  • Albert

    Ballin!!! Jay-z is milkin da system for what its worth. Now what does Jenny jones, Camron and the rest of shitset know about that. 30′s the new 20 nigga still hot. Ya dig. Smell me.

  • http://dsf

    boxers from k-mart!

  • Albert

    Fernado,

    I love that comment. Yes its true, it’s true.

  • Tyler

    Yea’ the camel got big paper off this but from your post U like me can’t figure out why anyone would pay 204 million 4 ‘dat Roc a Wear shit.
    Peep the Heat:
    http://www.myspace.com/marcmaysrockandrollthug
    http://www.myspace.com/marcusorealiusmusic

  • http://myspace.com/imonlymarlon just a thought

    People, that is an ingenious business move by hov. U sell for a ridiculous figure on a venture that no one thought would make it this far. He also kept creative control and will also be given a budget to start a new clothing line. Pretty smart to me.

    Now if it is looked at from a business standpoint which it should be, rocawear will now attack a different market and maybe dumb down the price and profit. The new line will probably be more of a casual fashion line going in the direction of seah john, polo, etc. 2 markets equals more loot.

    Rocawear is on the decline, but what hip-hop line isn’t other than sean john and lrg. And lrg has to prove it has the staying power.

    In hip-hop culture, everyone wants to look like they favorite rappers and artists aren’t even wearing hip hop clothing. They wear overpriced “fitting” t shirts. Overpriced ass jeans(evisu, red monkey, true religion), and overpriced ass shoes. Therefore, no more hip hop clothes selling.

  • My Effin’ Opinion

    @ Fernando

    As annoying as it is, you gotta at least respect the man’s or boy’s (I dunno cuz I never “go listen”) hustle. It takes some serious dedication to post every day on every space of this site. Regardless of how wack the shit is. (I’m sure this ain’t the only site he litters either)

    I’m sure there are pleny of artists out there (ie. Kanye West) who kept gettin’ rejected and shit and didn’t stop.

    I can’t be mad at that.

  • My Effin’ Opinion

    I just went to “go listen” …

    JACQUEZ YOUR SHIT SUCKS BITCH! STOP FUCKIN’ POSTIN’ YOUR BULLSHIT ON THIS SITE!!!

    ^^^^
    lemme stop, i’m just fuckin’ around, I didn’t “go listen” to shit. LOL

  • Meka Soul

    >They got all the authentic NBA/NFL jerseys too**

    **Only after said player leaves the team or changes his number, of course>

    that is what we call the “throwback.”

    >Aren’t you Jay-Z’s weed carrier/cousin? What do you get in this deal, a Chrysler 300?

    Roffle!>

    even i had to laugh at that one.

    you know, the more i let this news fester in my head, the more i want to climb onto the roof of my job and start going all “higher learning” on people.

  • Combat Jack

    ^ “no body wears cock-a-wear ne more. so who cares.”

    Every other cat an ‘ems in Brooklyn still sport Roc-A-Wear like its some urban uniform. There’s still value in that company. In addition, f.y.i, my boy who started out with Cross Colours years ago, then ran Mecca and now helps run Enyce told me a coupla years back that the average life cycle of an urban line is about ten years. Roc-a-wear was founded in 1999 so they still have some mileage. I don’t know about most of you cats, but here in New York, entire families (from Gramps to kids) sport the shit like its Easter Sunday!!! Plus, although I’ve never spent a dime on that shit, I have noticed that the quality of some of their designs, particularly the hoodies, have drastically improved since security escorted Damon Dash out of the building. Holla!

  • Chuck Norris

    Man, on some G shit…Im still rockin Mecca..so it dont phase me..

  • SONNY CHEEBA

    Dame Lost…

    Damn b!

  • yo mammy

    jigga my 204 million dollar nigga

  • Dr Flav

    No matter what is said, Dame is needed by RocAWear, he was a great influence on the style of the fashions they created. His strategy helped build the brand to its height, the State Property line was about to do big things too before the breakup and loss of Beans to jail. The rumored reconciliation has more to do with business, than friendship after all there are “performance expectations” involved.

  • Cuban Link

    Bol, uve never been to Dr. Jays?I mean theres one in ever Borough of Ny and newark in jersey.They sell a shitload of Rocawear.

  • POINTGOD KG14

    some fool said that jay needs money for his shit sandwitch album….for ur info….kingdom come already sold 2 million copies in the US alone…do tha math 2millionX12.99(price of Cd)=26million….so i dont know what u talkin about he didnt recoup…….dummy

  • Hurricane Game

    Jay-Z Recieves $300 million for the sale of Cock-A-Wear I Mean Roc-A-Wear.

    Bol gets $0

    LMFAO!!!

  • Hurricane Game

    Bols post on his own website Back in January

    News You Can Use
    Remember that scene in Man on Fire when Dakota Fanning won her big swim meet then climbed out of the pool all wet and jumped up on Denzel Washington? Admit it, you almost sprouted a chubby. I’m sure Denzel did.

    She’s going on 13 now. In her latest film, which is playing at Sundance as we speak, she has a hot Jodie Foster-style rape scene. Hopefully Dallas Penn and Rafi Kam will do a segment on it for their Internets Celebrities series.

    Granted, I’ve seen films where girls that age were raped, but not from here in the US. Already, a petition is circulating to have the DA where the city was filmed prosecute the filmmakers on child pr0n charges. Yikes!

    Bol Says: Obviously I don’t have any kids, but if I did, I probably wouldn’t let them get pretend-raped for some d-bags Sundance movie. Still, the child pr0n allegations sound like BS to me.

    ————————

    ^^^^
    Now that shit is Fucked Up!!

  • Dr Flav

    Do You Healy Think That All That Money Is NET Profit? Its been stated that he had a 20 million advertising and marketing budget, i.e. bullshit like the maybe its inside a “hangar tour” and the hologram, fancy folding cd cover. We wont even speak on the cost for the star stuffed, Monte Carlo videos, no he has not recouped, that album was expected to be @ 2.5 mil right now. I know I have said dude aint recouped.

  • http://www.xxlmag.com houston’s finest

    taxes will eat all of that shit up. jay is a black man, white people can get away with not paying taxes, not blacks. that shit will be under a huge-ass microscope

  • http://NONE KILLA BLACK

    Fucking Haters on this shit, everybodys counting jays doe, be happy for the black man, what he really doing is showing you on how to turn nothing into something, insted of hating or counting his money,get your own,make nothing into something, cause thats what am doing, REAL HIPHOP IS HERE (MYSPACE.COM/BLU-BLACK)

  • rock da block

    jay-z is the ultimate hustler.

    he sold rocawear yet retains his ownership of its manufacturing company and gets a deal for a new company and becomes an executive of the company that bought rocawear.

    u cant even hate on this.

  • pddy317

    midgets cant wear that baggy stuff

  • BK Stand Up

    Problem with kids online is they think local and small. Fashion kids like Evisu, LRG and so, so people think this companies are caking up. Trust me none of those companies make 100 million/ yr
    Rocawear takes in appro 750million/yr

    Think global and U will see why Jay got 4239million in this deal. It is a major major coup for him.

    Jay keeps his job:: appro 2 million/yr
    Jay keeps the manufacturing co
    Jay gets a 50/50 venture brand company
    Jay gets a new line S Carter collectio

  • stoneyisland

    Jay is on his way to being a billionaire something most of us common 9 to 5 cats find hard to comprehend. Anytime a black man does something positive you crab barrell muthafuckas all ways try to pull him down, so what Dame got bought out, it’s called business not friendship. As a law abiding african american man I am proud to see Sean Carter get that paper. All you uneducated, hateful ass bitchez should do the world a favor, go kill yourselves! you are holding back a race of people. And all you so call “accountants” who aint got 20 dollars in the bank know a awfull lot about Jays finances…….

  • DevoG

    $204 mil in cash in one swoop. I guess all of these other mc’s out here will only have those “camel” references to go buy now, because that if anybody claims that they are “ballllin” harder than this dude they should really kill themselves. I mean really,nigga just implode.”Stick yourself Tony(JimmY), stick yourself”. HaHa

  • Milton from Office Space

    B…b…bol I finally got….um…ah…..my stapler back…….b..b..but……why..ah… does it smell like….um…… the lips on your man-pussy?

  • Incilin

    When Russel sold Phat Farm it was one of the biggest cashouts in hip hop history. Yeah, we’ve all did very little with our lives compared with Russel. But as far as Jay you gota admit this was a great move. When you sell to those big clothing congolorates (Wells Fargo, Interbrand, and other names I cant remember) your set for life. See Joe Boxer is an item that always sells in places like K-Mart. So when K-Mart asks Iconix for a shipment of Joe Boxer Iconix will tell them they have to buy some crapy overpriced Rocawear shirts or no deal. That’s the TI hustle broke hustlers like all of us here need to get into.

  • derfla the hus’la

    When I was a senior in college, my Strategic Management class did a whole unit on Russell Simmons.

    and here you are……talking about a high school drop out who is making an insane amount of money lol

    no wonder you hate jay so much dude int smarter than you are even tho you gone through college.lol

  • http://www.myspace.com/pizomuzik Pizo
  • mannyworld33

    “I’M A CASH COW NIGGA I’M BOUT TO CASH OUT”- JAY-Z (roc-star freestyle)

    HATE ALL YOU WANT IT IS WHAT IT IS, HOW CAN YOU HATE ON 204 MIL!

    “THEY TRYIN’ TO GET THEM ONE’S
    I’M TRYIN’ TO GET THEM M’S”-JAY-Z(u don’t know)

  • roc

    HOWS THAT FEEL DAME?

    what was that about being “FRESH TO DEATH”????

    sucker.

  • DEESENOTS

    FIRST OF ALL NIGGAS IS SHEEP, OH JAY! (WHILE SUCKING HIS PENIS) YOU’RE THE KING OF NEW YORK 130 BILLS FOR A PAIR OF PANTS (SLURP!) WHAT A BARGAIN! BUT NOW ONE CRAPPY ALBUM (THAT PEOPLE ARE WILLING TO ADMIT IS CRAPPY, NOT THE FIRST TIME HE PUT OUT A TURD) NOW THE SAME PEOPLE WANNA GET OFF THEIR KNEES, WIPE THEIR MOUTHS AND TALK SHIT. YOU ALL BOUGHT THE ALBUMS YOU ALL WORE/WEAR BUTTON UPS WITH JEANS AND A FITTED AND SAID/STILL SAY HOLLA!! YOU GUYS FORGET IF IT WASN’T FOR JAY HIP HOP FANS WOULD HAVE BEEN FUCKED (AS WE ARE NOW ) A LONG TIME AGO, WHO ELSE CAME EVEN REMOTELY CLOSE? P.S. THE SAME SHIT WOULD’VE HAPPENED TO BIGGIE AND PAC HAD THEY NOT GOT POPPED NO ONE STAYS HOT LIKE THEY DID FOREVER. BUT JAY WILL STAY RICH. HE USED HIP HOP AS A STEPPING STONE TO ADVANCE HIS SHIT, TAKE NOTES YOU CAREER RAPPIN ASS NIGGAS.

  • DEESENOTS

    P.S. BOL I ONLY COME TO THIS SITE TO READ THIS SHIT (AS MOST OF THESE FUCKS DO) FUCK HATERS. US SEMI EDUCATED SELF DEPRECIATING FAT GUYS GOTTA STICK TOGETHER.

  • Dr Flav

    Yo stoney isle, does studying accounting @ the premier historically, private university Fisk University, count as “so called?” If you gonna fire shots, @ least put some names on those bullets. I speak business, like a grown man supposed to, fall back. I dont shit what Shawn eats, so I dont care what he has, however I see a lotta fools celebrating like it New Years Eve and THEY aint getting a rusty slug. I study the BUSINESS of the game. So, congrats to dude and his PARTNERS on the buyout, but then again, SO FUCKING WHAT? I hope Kingdom Come “Digs A Hole” and finds the cash to cover the financial losses of it and the Rocafella label, Hov still owes IDJ for that 10 million dollar buyout. (NO REASONABLE DOUBT MASTERS)

  • cool boy2323543254

    For one, its gonna take cats a while to digest the new Jay album. But he told you prior, he was dumbing it down so yall could digest it. I mean, look how long it took yall to get the now classic Reasonable Doubt… The greater part of 8 years. As for the Rocawear sale, yall gotta be kidding me! 200 Mil? He smashed on Dame, and bigged up. You guys are posting here like any of you will ever see 200 million. Big that man up. And if Dame is to be believed, there are only 2 Russians to split it with:)

  • Smitty

    Ysll stupid. How do you think Jay-Z maid most of his 300 and something million dollars he has. He maid most of his money off a Rocawear. He dosent own all of Rocawear but he owns at least half.