Why southern rap music sucks so bad…
Let me again qualify myself by saying that I am not a vegetarian, Free Mumia, Black Power rap music fan. That type of rap hasn’t been good since Public Enemy and it won’t ever be that good again. I do think that today’s rap music lacks a component that inspires the listener to think outside of the box and critically analyze their surroundings. The question remains to be answered as to whether it is the listeners tastes that caused the shift or the controllers of media that shape one’s tastes.
This is where I use southern region rap music as my example. For as long as I can remember there was only one theme that came from rappers who lived south of the Mason-Dixon line. It was all about partying and bullshit. Before Luke Campbell became a household name there was a cat called DJ Jimi from N’Awlins who had all the Atlanta strip clubs popping to his song ‘Where They At?’. If you ever heard this song it was complete jibberish. The hook went, “Do it baby sticky, stick baby do it. Shake that ass a little harder, and the nigga might buy you a Starter’. Since this was the late eighties I imagine that DJ Jimi was referring to a Starter team jacket. We had stopped wearing those in New York several years before, but the south was popular for copping old New York styles like they shopped at the Bowery Salvation Army.
For a brief moment OutKast had brought a soul to southern Hip-Hop and I thought that there might be the genesis of a new mindset. With all the young Black teenagers attending schools in the Atlanta area it looked as if there would be a moment when all the people who had been marginalized by mainstream society would finally push off their mental shackles and move themselves forward out from the stripper clubs. The next thing I knew Jermaine Dupri said, “Money Ain’t A Thing” and all the co-eds were back working the night shift at Club Nikki’s. Little John came in with his stripper anthems and so did Ludacris. As a side note, after all of the stripper jams Ludacris has crafted isn’t it ironic to watch him go to the Grammys with a song about some chick running away from abuse?
And speaking of the Grammy awards… T.I. was favored by some of you blank ass blanks to win because of his album titled ‘King’. This dude comes from Atlanta doesn’t he? The only King I know that comes from Atlanta doesn’t do Chevrolet commercials nor does he throw bricks of money up in the air to make it rain. What do you know about that? In a short window of time the controllers of mainstream media have subverted the messages and iconic imagery of what might arguably be African Americans greatest generation. They didn’t do it by themselves though. They had co-conspirators working with them from the inside. They used children, and the adults that refused to grow up.
In the thirty plus years that Hip-Hop and rap have been recognized as an art form you would imagine that Hip-Hop and rap would have had the sense enough to grow the fuck up. If you had thirty years of experience wouldn’t you be wiser for it? Then why isn’t Hip-Hop allowed to grow up? Why are you fans constantly being offered stupid lyrics and soda pop? Somebody doesn’t respect you for your intelligence and they are selling you the shit off the bottom of their shoes. I would ask you “what you know about that” but I already know you don’t know any better. Southern Hip-Hop and rap reflects today’s consumer markets aspirations and dreams. Rap music is over thirty years old and it is still looking to escape responsibility and find a party. Hip-Hop died long before the Godfather did. People are keeping themselves busy by selling you parts of the carcass.