Ads in the Bible

Sometimes in the evenings I like to stop by the local Barnes & Noble to read all of the rap magazines for free and drown my sorrows in five dollars worth of caramel frap. I stopped by the other day, and damn it if I didn’t come across a couple of magazines I’ve been meaning to check out.

First of all, they actually had a copy of Dave Mays and Ray Benzino’s Hip-Hop Weekly, the magazine they came up with after they actually managed to get fired from their own company a year or so ago. I was surprised to see it there, since I hadn’t actually seen a copy anywhere since it came out (nullus) last fall.

I can’t remember exactly how much it was, but I remember thinking it was ridonkulously expensive given the fact that it was basically just a buncha pictures stapled together. There’s hardly anything in it to actually read. Actually subscribing to it on a weekly basis would be like subscribing to the Wall Street Journal, except even more pointless.

Also, according to its own masthead, said pictures could very well just be the same wire images mad people already post on their blogs. In other words, it’s not like they’re actually sending somebody out to these events with a camera or anything.

So I didn’t pick up a copy of Hip-Hop Weekly. Speaking of Mays and Benzino though, there was the new issue of The Source, with Biggie on the cover.

You’ll recall that back when YN announced Weezy F Hornbeck would be on the cover of this month’s XXL, he mentioned that he was going to go with Biggie, but that two magazines – a rock one and a hip-hop one – had beaten him to the punch. I’m assuming The Source was the hip-hop one.

XXL has run god knows how many issues with Biggie and Pac on the cover in the past however long it’s been since there was a such thing as XXL, so I though it was kinda weak that they didn’t go with Biggie on the actual 10th anniversary of his death, but I guess business is business.

Hilariously, the fact that Biggie is on the cover is about the only thing this issue of The Source has going for it. I know some of their issues last year, when they had essentially gone out of business were ridonkulously thin, but this one might actually be thinner. Could it be that they’re going out of business again, possibly for good?

Actually, it appears as if they might be hurting for editorial more so than advertising. Case in point, I picked up this month’s issue, and I happened to land on a page with a Roc-A-Wear ad. So I flipped a few pages forward, but there was nothing but Roc-A-Wear ads. So I flipped a few pages backwards. Nothing but Roc-A-Wear ads.

All told, there must have been something like 30 pages with Roc-A-Wear ads on them, which seems especially ridonkulous when you consider that there’s only like 100 pages in the entire issues. That’s like, one-third of the entire magazine with just pictures of Jay-Z. What the fuck?

I remember reading a while ago that Jay-Z was interested in buying the magazine, but its owners weren’t interested in selling, despite the fact that it’s been essentially bankrupt, both creatively and commercially for years now. Is his new plan just to buy up every free page in that bitch and pretend that it’s his anyway?

As short as it was, and given that half of it was pictures of Jay-Z in Africa, of course it was pretty damn light on actual content. The main features were the story about Biggie, which didn’t strike me as anything special, and a story about Crime Mob – that group that had that song “Knuck If You Buck” like two or three years ago.

One thing I did find especially bothersome though was a two months late feature on blood diamonds. Not only was it not in the least bit timely, but to read it, it’s pretty obvious that The Source is either on Russell Simmons’ payroll, or they’re too dumb to realize that Rush is on some tall Israeli’s payroll. My hope is actually that it’s the latter.

  • Jimmy Jay

    Source lost a lot of cred these past years.

  • Emoney

    First

  • Tadow

    1st!

    R.I.P. Biggie

  • OG Frank

    I don’t think Jigga wants to buy The Source…

  • OG Frank

    The Source is wack, they were hatin’ on Eminem just because they were dickridin’ Benzino…

  • http://www.myspace.com/16kingz da’realestwritin’

    fuck the sauce i jus’ stopped at publix (knock off kroger) and they had that piece of toilet paper in there.After gettin watched by two or three fresh from high school shift managers of the store i decided not to buy it.Mainly i didn’t cop it because it had biggie on the cover, I luv biggie smalls as much as the next stan but damn the niggas dead!he been dead and unless modern science has a charity fund to grievin’ mothers I don’t think he comin’ back! Put a new artitst on that mutha’fucka or at least one for me to throw darts at!I know these new cats ain’t been comin wit’ it and most of’em have the same ol’story “I was in the trap,blah,blah,blah” but shit how many times can y’all abuse ms.wallace!

  • Were Read 2 Def

    NULLUS

  • Hannah Smith

    Sad thing is, patchy as the editorial in The Source is, XXL’s is officially no better these days. They just get glossier cover pictures.

  • http://www.myspace.com/t00lez DirtyGame Entertainment

    Do yourself a favor and peep this

    http://www.myspace.com/t00lez

  • tHe tRaNsIeNt

    u a faggit ass nigga bol

    sittin’ alone drinkin’ coffee and readin’ rap magz in barnes and noble in da evenin’..yeh, u livin’ la vida loca, playa

    i suppose it beats eatin’ cheetos and watchin porn on a 27″ inch magnabox tv in yo momz wood panelled basement every evenin’ doe

  • Aaron

    That Roc ad is in Vibe too…Jay isnt buying the Source.

  • whocares

    Ummm blog was ight….
    Yea after reading what Russell had to say in reference to the diamond trade and its effect on local economies in African nations its quite obivious hes on someones payroll

  • Dipset

    They picked benzino over Eminem… What a career move lol….

  • http://dahshyt.blogspot.com Belize

    Your still not worthy!!!!!!!!

  • Lord Funk

    Wow. Bol, you managed to use the word “actually” NINE times in that blog. I was reading it and it ‘actually’ hit me that you were throwing it in there, like, every damn paragraph (twice in one sentence too, you really have to try hard to write like that).

    Then, two “actual”s to boot. Come on, dude, step your blog game up. I don’t believe you can’t spare five minutes to proof these things before they go up.

  • http://www.allhiphop.com Rey

    Transi! Thank Christ. Where’ve you been? No Dave Coulier. Also, if Bol’s hounding Hov again, I wonder if he’s gonna go after me or Lupe next.. UNO!

  • http://www.thesbdexperience.com livefromthe225

    cool, so i’m not the only one who reads the rap mags in b&n for free…and that source issue looked like a rocafella safari fashion show starring jay-z as the runway cheetah-camel

  • marlon

    I caught that yesterday, Its basically a rocawear catalogue with source written on the cover as if the source didn’t have enough nails in the coffin I am sure that flyer they are charging 5 bucks for has to be the last one

  • ESL Representa

    Rey,

    bro kill bol or kill yourself.Its over.Bol won. I dont think he even insults you anymore.

  • ESL Representa

    Transi what happened to your blog?

  • http://www.allhiphop.com Rey

    Tom Green

  • Dr Flav

    No matter what is said, Ray and Dave held that mag down, look @ how a hip hop staple for 20 years is just wasting away to irrelevance.

  • http://Ifux.blogspot.com I Fux

    http://tinyurl.com/37a3yg

    ^^^ Jim Lampley Gulliest dude on Play-by-play

  • YOUNG STUNNA

    if jay-z bought the source he would run xxl out of buisness.

  • E AKA THE REAL NORIEAGA

    So if the Source is owned by Jay-Z and XXL is owned by Eminem, then who owns Vibe?

  • Chino Baguino

    Wall Street Journal, pointless? Unlike your blog and hip hop in general…

  • Tbone

    Rey, don’t even put yourself in the same category as Lupe. ya big dummy

  • >>>>>>>>>>ROC

    In the new Vibe magazine they got the same Rocawear ads.I think its about 10 pages long.So BOL, do some research before you write one of your dumb-ass blogs.This shit is pointless and a stupid assumption.

  • http://xxlmag.com Bol

    >I don’t believe you can’t spare five minutes to proof these things before they go up.

    I know, it must be disheartening to know that some of us can do a day’s work in the time it takes a pot of coffee to brew.

  • realspitta

    the source is boring

  • illmatica

    Who ever writing the topic of xxl needs to stoppppp posting like there is “102″ comments instead 10 and this is a popular thread just so more people comment. What a loser!

  • http://www.hiphop-blogs.com Hashim

    Vibe mag also has that 12 page Rocawear spread with Jay-Z in Africa.

  • EnglandRepresent

    lmao @ Bol’s suggestion of a cheeky Hov takeover…..

  • derfla the hus’la

    when are we gonna see adds of your fat ass in xxl bol?

  • CALIMOVEMENT

    Speaking of late…why has XXL not done a review of Doctor’s Advocate in the mag yet.

  • Tag

    I’m tellin you jigga should buy the source. He then not only fucked up a great record label, his own music career, dress codes but even a magazine, he would be the biggest fuck up ever. Go JIGGA!!!!

  • http://www.myspace.com/pettie88 LAWRENCE

    that same ad is also in the new vibe magazine that has mary j. on the cover….i was reading that shit on break at work and the ads about 23 pages long

  • jacquez
  • HovaLova

    hahahahahaha Hov is taking over the world yay we need a black president why dosnt he go for it, fuck Bol – i seriously dont know why he still has a job working for XXL what idiot is employing him?????????

    check out my page myspace.com/hovasmybaby

  • Tank – Philly

    REST IN PEACE B.I.G.

  • Jay-Z fan

    myspace.com/hovasmybaby

  • hovavlova

    myspace.com/hovasmybaby

  • hovavlova

    check out myspace.com/hovasmybaby

  • yobroshot

    Yo, Jerry Barrow wrote the Biggie cover story. Don’t sleep on it, I think he brought a great perspective and it was a well written piece.

  • http://pressrewind.wordpress.com SL

    rememeber when The Source was a good magazine ?
    peep http://pressrewind.wordpress.com

  • AZ

    The source has lost too much credibility because of it’s personal biases toward certain artist…I don’t know if people will buy it just b/c jay owns it

  • EReal

    Hannah Smith Says:

    February 21st, 2007 at 3:39 pm
    Sad thing is, patchy as the editorial in The Source is, XXL’s is officially no better these days. They just get glossier cover pictures.
    ^^^^^^^^^^^^^^^^^^^^^^^^^^^
    Bitch, why do you even come on XXLmag? For as much shit as you talk, you must just sit on here all day and look for a small opportunity to say some stupid shit. If you dont like it here, get your fat ass (no Tyra) in you lil roadster and move the fuck on. PIG.

    ________

    Anyway, the source is a piece of shit that wont flush. Seriously, the game is over with that piece and it just wont die. They have ZERO credibility, Eminem destroyed them, and they never will. They just need to give it up, it’d probably be in their best interest to sell it to HOV. He could write it off as marketing, since he already spent 20 Million on marketing for that shit sandwich he released.

    1 hunned.

  • thatwhitedude

    haha great post bol, the source sucks ass now but i don’t know how i would feel about jay owning it, he basically is the head of def jam and look where it is lately…

  • WHOA

    BOL IS GAY LOOK HOW HE PUCKER HIS LIPS TOGETHER LIKE HE WANT TO KISS A DICK

    I SEE HIS BITCH AZZ IM GONNA WHIP HIM ON SITE

    I HATE GAY BITCHES

    WHIP GAYS IS THE NEW MOVEMENT!!

    INCLUDING JOHN AMECHIE OR WHAT EVER HER NAME IS

  • WHOA

    BOL LOOK LIKE HE HIS TRYIN TO TILT HIS HEAD DOWN TO SUCK A DICK

    THATS HOW MY FREAK BITCH LOOKED LAST NITE SUCKING MY SHIT

    IM GONNA WHIP HIS ASS

    ITS FUNNY HOW STRANGERS KICK YOUR ASS OF OF GP

  • YOUNG STUNNA

    BOL I AINT NEVER SEEN YOUR FAT ASS IN XXL MAG ADDS.

  • YOUNG STUNNA

    BOL I AINT NEVER SEEN YOUR FAT ASS IN XXL MAG ADDS.

  • GOSHDARNIT

    BOL IS A GAY SON OF A BITCH

  • ASSWIPE

    have ya’ll heard of the sayin the 2 most precious things in life are bitches & bibles>?

  • ASSWIPE

    kinda weak that they didn’t go with Biggie on the actual 10th anniversary of his death, but I guess business is business.

  • Cuban Link

    doesnt Benzino own it?

  • Dean lee

    NWA are the shit you all listen to shit pussy rap like kanye west what a joke