Not so powerful impact

So the numbers are in for Busta Rhymes’ first week sales. 209,000 copies sold doesn’t strike me as being all that impressive, but I imagine some people will view it that way. Because there isn’t anything good out right now, that was good enough to land Busta the #1 spot on Billboard’s Top 200 – the first time, in fact, that Bussa Bus has managed such a feat.

Still, it’ll be interesting to see how The Big Bang does in the following weeks. Even cruddy albums like Blood Money and Killa Season debuted near, if not at the top of the charts. The true test will be how much sales drop after the first week or so.

Gnarls Barkley’s St. Elsewhere, for example, has actually been climbing the charts every week since it was released, on the strength of their god-awful, multi-format smash “Crazy.” I don’t know that any of the singles released from The Big Bang though are as well-liked as “Crazy.”

I suppose it does seem like a great marketing idea to release three different singles from the album to try to hit three different formats – “Touch It” for people who like club records, “I Love My Bitch” for, um, the bitches, and “New York Shit” for the three people who still care about New York.

Only thing is, nobody really likes any of those songs. None of them are really bad in the “Laffy Taffy” sense of the term bad, but none of them are really that good either. If this album had a “Woo Ha” or something, I’m sure it could’ve done twice as many its first week out.

In fact, I think the real story with The Big Bang is how they brought in all these big-name producers and still ended up with so many duds. Not unlike TI’s similarly underwhelming King, The Big Bang features a whole gaggle of kinda-wack beats by big name producers.

King did a lot better than The Big Bang its first week out, but primarily on the strength of “What You Know” and “Why You Wanna.” I don’t even know who produced either of them. Maybe it was our good friend DJ Drama. Meanwhile, I doubt that Pharrell garbage will be released as a single.

Compare either of these albums to something like The Documentary, where wack-ass The Game was able to command a whole album of great beats by a litany of top-shelf producers. It’s too bad he’s not a better rapper.

Shit sandwiches like Blood Money and Killa Season may have also failed to set the world of fire, but I doubt the labels spent nearly as much to produce or promote either of them. In that sense. The Big Bang can only be compared to albums like The Massacre and The Documentary.

Given the amount of money and media hype sunk into this album, I think you’d have to view it as a fairly monumental failure.

  • FUCK BYRON CRAWFORD

    BYRON CRAWFORD YOU WACK NIGGA
    NO TALENT HAVIN MUFUCKA
    YOUR BLOGS ARE WACK AND IRRELEVANT
    XXL NEED TO FIRE YO ASS STRAIGHT UP

  • http://www.byroncrawford.com Rey

    People wanna see NY succeed cuz the best MCs come from NY, plain & simple.

    The album might be underwhelming, but I wouldn’t know cuz I don’t wanna break my streak of Not Buying Busta Rhymes Albums.

    If a NY lyricist hit it big, the focus of the rap world would be back on lyrics. Hip-Hop is a bunch of “dick riding faggots” (from the real “ether”), so if lyrics blow up, more lyrics show up.

    Word to your piece (no village people) on the backpackers.

    –Rey–

    FIRST!

  • dat boy

    so sad you niggas are done man done

  • Phat Matt

    Big Bang’s got awesome production. The only beat I didn’t like was the one with Raekwon

  • CAMRUNFRMRUCKER

    it will seel…jus watch. i mean it has already beat killa season in its first week. n apart frm T.I it has beat everything in the South. so that dude who said NY is done is dreaming…far from it.

  • http://www.myspace.com/geoffdilkes G Off

    I disagree that the beats are all wack, but most of them do sound like the same beat. Dre’s beats are very distinct (even though some of the beats are by others, let’s be honest here, they are Dre beats) and there are about six songs on the album that are very similar.

    Unfortunately for Busta, he didn’t release the right songs as singles. Putting a Dre track as a single would have doubled his first week sales.

  • I Fux

    cohesively and sonically The Documentary was flat out classic even if The Game’s rhymes were underwhelming and mentions a rapper or product or etc as simile’s, The Big Bang should have done in the neighborhood of half a mil with all that money put into it, Yo but I love Busta Rhymes the actor i.e. Higher Learning and Shaft truly classic performances by an animated motherfucker.

  • INTERSCOPE JACKSON

    very disapointing numbers for Aftermath, Big Bang is just AVERAGE,

  • BlackBoy

    I STILL say Busta and Dre don’t really make a good team, but you can tell for what it’s worth, they worked HARD on that album and did the best they could with what they had to work with. I thought it was gonna be another “Genesis” (NEVER liked that “break your neck” joint).

    Dre’s too formulaic and laid back sounding nowadays (meaning he’s using the same formula, getting the same results) for Bus’s flow. I think he needed more Swizz (or someone who would take more risks) to finish that album off.

    I was also surprised at how Erick Sermon and others put up beats that sounded exactly like The Good Doctor’s shit. That Diamond D-jacked loop was like a breath of fresh air compared to everything else…

  • Cool Dude

    Yeah, its the fact that hip hop is being killed by bullshit that coming up right now as far as sales go. 200,000? T.I. killed that, Kanye got more last year, as did Fifty, so the album’s sales are extrememly underwhelming.

    Come on, honestly, what people besides eleven year old girls would like the stupid piece of shit that is “I Love My Chick”. I wonder just how much was spent promoting and producing the just-above-average Big Bang.

    It’ll be a sumbitch to actually turn a profit. Oh and by the way “What you know” was produced by DJ Toomp and “Why you Wanna” was produced by KO, who’s grand hustle’s house producer a la’ mannie fresh.

  • P-Matik

    >People wanna see NY succeed cuz the best MCs come from NY, plain & simple.

    The best might come from there but the worst ones are cuttin’ records these days.

  • d rock

    dam bol i am surprised, you actually had someething smart to say.

    The big bang is a the big dud

  • D Money

    The Big Bang is a stellar album,despite what these duckbuttaz say,as they got their nose in SoundScan.In the age of digital downloads,leaks,i-tunes,and shit like that,lets face it,rappers don’t do numbers like they used to.But then again the Iovine-Dre-Eminem-Boo Boo chain is never suppose to release shit that sells under 500,000 units first week.Is The Big Bang a flop?Hell no!The album is full of jewels with a couple of skip throughs.He came from the heart,made authentic music in a time of cloned ass formulaic sounds.Why the fuck you think YN is saving that Big Bang review for the offical copy of the August issue with the dapper Jigga circa Reasonable Doubt gracing the cover.

  • Focis

    I think New York should be happy they have Busta Rhymes..you people have a lot of nerve dissing him. I admit that he rambles sometimes with the rhymes but he has been consistent throughout the years delivering solid product..it’s like this..either you are a busta fan or not..cause if you are then you feel this album…I just wish that a cut or two by Nottz would have made it…oh and as for the comment about T.I. duke you are really falling behind the times man…T.I. swagger is undeniable man….I’m not really one for all the gun and drug talk but the man is simply out rhyming all of his competition right now….oh well hate on playa..hate on..Focis

  • Shortylightskin

    Big ups DMoney. I don’t see how a REAL hip hop head ain’t feeling this shit. BLows my fuckin mind,but whateva. Bol u must have a deathwish or summin. U just say this shit to get a rise outta folk, and it works. I hope that aint your real picture,not because u a real corny lookin nigga but because u gon be on the back of a milk cartoon once the right dude get his hands on u.
    oh yeah, don’t EVER compare TI to fuckin BUsta Rhymes u’s a fool man!wtf

  • http://www.unkut.com Robbie

    Although I’m one of the three peple who sorta care about NY, Doo Wop and Kid Capri’s version called “Mixtape Shit” is a million times better than Trevor’s.

  • Meka Soul

    >The album might be underwhelming, but I wouldn’t know cuz I don’t wanna break my streak of Not Buying Busta Rhymes Albums.>

    why buy? i’d rather rapidshare albums [sorry lupé] so i can spend my 10.81 [or whatever price these god-awful "albums" are charging nowadays] on something more important, like a 1/2 tank of gas or some josé cuervo.

  • Shortylightskin

    Somethin else, u ain’t gotta like dude but how can u not respect his body of work, i hate sayin this but BIg Daddy Kane was done after 2 albums,hes still a legend,but im sayin bus got basically 10 studio albums(2LONS,1 Flipmode,7 solo).So far 5 gone platinum 1 gold, and i GUARANTEE The BIg Bang goes platinum, cause im makin sure i tell errbody to cop it.FUCK BOL

  • Bonafide

    Man how can you say TI’s cd was underwhelming, that dude cd is one of the best cds out this year, and he sold over a half of million copies, so what the hell are you saying. TI is the kind 4 a reason asshole. And busta cd was a big flop.

  • Bonafide

    T.I. cd sold a half of million copies his first week.

  • Harvard..really

    Bol is a fucking blogger. A BLOGGER? LOL!!!!!!!!! Quit reading this bitches’ wack-ass comments. He is the definition of a loser. Can’t do shit, but can’t even write about it. Has to fucking BLOG!?!? Plus dude is surely broke compared to everyone he rips in this peice of shit blog. And we know he’s ugly (no Bol). Stop listening to this peon. Please!!!

  • XRAY3000

    ..ummm I miss the old “wildin the fuck out busta rhymes”- BIG BANG was coo..but it seems like he just like any other rapper now..

  • Vindi

    The only reason Busta never sold more was due to the push back, if he dropped in May like he was due I say he would have done over 300,000 first week, I copped the album officially but had the album 3 weeks before its release

    http://www.myspace.com/dacollectiveakase23sfinest

  • DJ Lucky Luke

    I feel what the boy Bol is saying. Back in 2003, when JMoney and DJ Lucky Luke released Knockout: It’s Over, the fanfare was incredible. We had women coming to our dorms wanting us to autograph their tits and ass-cheeks. Others wanted to be our groupies and sit around in the studio all day while we recorded. Some brought us weed, but the majority of the girls wanted us to stick something in them. So we were pretty high off all the attention and after shit died down we got back to working on another album. The same J$, the same DJ LL, but this time we came with a more mature format. We spoke on stuff this time that really mattered like how we got it on with Osama Bin Laden’s daughter (J$) and George W. Bush’s daughters (DJLL). We also took shots at ex-members of the crew like S**i, T**o, and J**f. After all was said and done, we washed ourselves up preparing for another blow-out like the first album. We even named it Knockout II: Still Undefeated so it would be easier to make the connection with the first album. However, when it dropped, people didn’t really go wild like they did before. I mean, the album is superb–the lyrics, the beats–everything was taken to the next level, it’s just that once the masses are accustomed to something, they think they’ve heard it all before and don’t really want to buy the new album (our albums are free for those that want them.) Anyway, I’m sorry that Busta had to learn the hard way that people change–their interests change–what was hot in ’03 might still be hot in ’06, it’s just people are more worried about gas money these days. Holla back J$…

  • big rizz

    You gotta be fucking kidding me T.I.’s shit wasnt even that hot,it just got promoted right and he had a movie coming out! Ya’ll out too much into these albums thinking every sogn gotta be a classic…..Killa season is fire! that shit knocks in the whip all day. Blood money sucked ass cuz they tried to be something they arent…commercial. Shout out to Busta the real “king”

  • http://www.byroncrawford.com Rey

    Damm, Harvard.. Bol must’ve not called you the next day, huh?

  • Blaq Thought

    Is Busta Rhymes the Greatest of All Times (G.O.A.T.)? Based on the headline story at the front of this site, it seems like Bus a Bus has literely played a roll in every aspect of rap music. He’s been a backpacker (LONS), Hip Hop purist (Tribe), mainstream dream (MTV video favorite during the 90′s,Put Your Hands Were My Eyes Can See & Janet Jackson duet), a gangsta (Ante Up rmx, Xzibit-Snoop-Alkaholiks-Bad Azz west coast duets, T.I.- Bonecrusher down south duets), the rap group / affiliation thing (Flipmode-GUnit-Aftermath-Native Toungue), rapper turned actor (Higher Learning-Shaft-Full Clip), product spokesman (Mountain Dew) and platinium / gold award winning musician. Compare his career stats to your favorite G.O.A.T. and see if they match up in comparison.

  • Blaq Thought

    ^No Sponge Bob about Busta!

  • http://www.byroncrawford.com Rey

    Positive K > Busta Rhymes

    …not really, but K doesn’t get enough love. (no jonathan bauer)

  • http://www.buildthedream.org DGthegreat

    True enough that 200,000 copies doesn’t seem like a lot compared to the 500,000-plus T.I. managed with King, but please remember Bol (as you stated yourself) Rap albums will no longer do big numbers no matter how good the material is. Hip-Hop is truly on the decline and for those who won’t admit it please go to Billboard and see for yourself. T.I.’s King is the top-selling Rap album this year (it’s almost July) and it is only certified platinum. That’s right folks only one time platinum!

    About the Big Bang. This album is Busta’s masterpiece and if you compare it to modern classics it’s right there. Say what you want about the sales, give me good music. And Busta delivered good music. Take away your Busta-bias (“I ain’t animated like say a Busta Rhymes”) and there is no way you can say The Big Bang is no great. Busta never sold big numbers and never will, not even with the Aftermath machine behind him. The Big Bang is one of the few albums that should hang around on the charts by word-of-mouth. Out of 15 tracks two are so-so and they are the singles. For the sake of rap, please support this album!

  • psycho babble baby

    reading some of your responses is kinda sad, cause the quality of an album is now equated with quantity of units moved. Busta is an extremely gifted artist, but truth be told, the hype does not live up to what his potential is. While is lyric and rhyme writing has improved, the willingness to push boundaries in terms of production and style has decreased (it seems). At this point in time Dre makes hits not classics. The album does not take the listener on the kind of journey one would expect from someone like Dre. I am sure Busta knows that, but units probably matter more. One thing for sure is – I am sooooooooooooooooooooo glad Rakim walked away from that Aftermath relationship.

  • cmon byron

    what happened to you? Seems like you just post articles to gain controversy. Don’t talk about NY when u from shithole town in misery.. oops i mean missouri.

    Busta’s album was the first thing I copped since 03 (True Story)

  • Gutta

    with all the money spent im promotion you have to consider the album some what of a disappointment,financially,but if you are looking at the album musically the album is very good and one of the best hip hop albums in a long time(can anyone think of 2 or 3 albums that are beeter than big bang without being totally biased or ignorant??) i dont think so.

  • Shortylightskin

    That’s what im sayin, don’t base how good an album is on sales. If u a Real hiphop head this should be in your collection,especially eastcoast niggaz. And to Blaq thought, IMO he is the GOAT,but im bias,i was 14 or 15 writing to the Leaders Of the New School fan club(no joke)i copped everything this cat was on, and yall know he done worked with errbody and they mama,even back in the day. Shit i didn’t like it when MTV jumped all on BUsta’s dick, but dude was never shy in front of a camera. When LONS and Tribe did Scenario on fuckin Arsenio Hall, BUs had that dr.suess hat and turned it inside out i lost my mind, and i know he scared the shit outta white people in the audience,but after that there was no doubt he was gonna be huge, but i didn’t know he be like this. BY the way,did yall know Dinco D made a diss song at Busta broke my heart man,that’s pure HATE. Dinco u still my man dawg,big ups ta Charlie B and Milo, come back and tour with Tribe, make a niggas dream come true.
    Oh yeah,DGTHEGREAT right on point wit what u said, for t he sake of Real Hiphop,even if u aint neva bought a Busta album, this a joint people from all coasts,countries,fukin planets can feel, just give it a chance
    AS ALWAYS FUCK BOL

  • Amier Starr

    Bol,
    I used to think you were fairly intelligent, but now I see you’re kinda clueless and you need to get da hell out the house and stop talking hip hop with the 2 white girls that live next door to you.

    I heard the Big Bang and it’s not a great album at all. But I can see it’s commercial potential. When have you ever sold 209,000 of anything in a week dude? To me those numbers indicate that Busta will probably go platinum, which he did not do on J Records which was helmed by Clive freakin Davis.

    Bol, do you know how many white rock groups would love to sell 209,000 in the 1st week?

    Bol, do you know exactly how much was spent on Busta project? I doubt it, so how do you know if it’s a monumental failure?

    Just cause you liked Whoo Ha, does not mean the album would have sold 400,000 if Whoo Ha was on it. What were the 1st week’s numbers for Busta 1st album anyway.

    No one likes “Touch it”?

    3 people care about NY hip hop? Just cause your knitting cirle doesn’t care about NYC hip hop, don’t jump to stupid conclusions. Besides you and Chingy, how many people care about the St. Louis hip hop scene? Oh I forgot, you and Chingy make up the entire hip hop scene in St Lou (Nelly is officially Pop, he don’t count)
    Now I admit that was an ignorant statement, but you sound equally ignorant when you write this stuff.

    I used to be a hater like you Bol. I hated Puffy, I hated Mase, I hated anything that I didn’t love. But I realize how stupid and out of touch I sounded when I did it. Your opinion amounts to a picnic table full of those shit sandwiches you’re fond of refering to dude. And if you wanna stick to your opinion, at least have sum hard facts to back it up dufus (you don’t know who produced the records, but you know they were big name, right?). Without those you sound like what you are, a hatin ass negro. Say hello to the white girls for me too dude.

  • http://www.myspace.com/theanticorp RoxStar

    “Only thing is, nobody really likes any of those songs. None of them are really bad in the “Laffy Taffy” sense of the term bad, but none of them are really that good either. If this album had a “Woo Ha” or something, I’m sure it could’ve done twice as many its first week out.

    In fact, I think the real story with The Big Bang is how they brought in all these big-name producers and still ended up with so many duds. Not unlike TI’s similarly underwhelming King, The Big Bang features a whole gaggle of kinda-wack beats by big name producers.

    King did a lot better than The Big Bang its first week out, but primarily on the strength of “What You Know” and “Why You Wanna.” I don’t even know who produced either of them. Maybe it was our good friend DJ Drama. Meanwhile, I doubt that Pharrell garbage will be released as a single.

    Compare either of these albums to something like The Documentary, where wack-ass The Game was able to command a whole album of great beats by a litany of top-shelf producers. It’s too bad he’s not a better rapper.”

    I like The Big Bang, but it doesn’t scream “21st century music”… TRUE STORY… and as much as Gnarls Barkley is alternative, the album sounds like it belongs in the 21st century, not the 90′s recycled… The next BIG thing (i mean Eminem level BIG) is gonna be “THE ANTI-CORP.” mark my words!

  • projectnrm

    I FUX said: “The Documentary was flat out classic even if The Game’s rhymes were underwhelming”

    Is that how far we’ve fallen? An album can be declared a classic even though the rapping isn’t that good?

  • http://www.byroncrawford.com Rey

    Amier Starr just absolutely ethered the shit out of Bol.

    *stands up and applauds respectfully*

    ^^^”I used to be a hater like you Bol. I hated Puffy, I hated Mase, I hated anything that I didn’t love. But I realize how stupid and out of touch I sounded when I did it. Your opinion amounts to a picnic table full of those shit sandwiches you’re fond of refering to dude.”–Gangster!

  • Meka Soul

    >Amier Starr just absolutely ethered the shit out of Bol.>

    ^^^ not quite…

    >I heard the Big Bang and it’s not a great album at all. But I can see it’s commercial potential. When have you ever sold 209,000 of anything in a week dude? To me those numbers indicate that Busta will probably go platinum, which he did not do on J Records which was helmed by Clive freakin Davis.>

    a) he went platinum with the “genesis” album. b) 209,000 does not indicate that an artists will go platinum, as there are many artists that sold 200,000 in their first week, only to barely go [or not even touch] gold [cam'ron's "purple haze," tony yayo's "album" and probably a couple others i don't really care to mention].

    >Bol, do you know how many white rock groups would love to sell 209,000 in the 1st week?>

    i don’t know about selling 209,000, but i do know that the dixie chicks sold about 500,000+ in their 1st week, as did the red hot chilli peppers and some group of crackers that actually outsold TI’s 1st week by some 250,000 copies more in their first week. plus, white rock groups who sell 200,000 in their 1st week usually end up hitting gold or platinum, because their audience is not as fickle as hip-hop’s, so their album sales won’t take a “fishscale” [or "my ghetto report card," or "new joc city," or "king," and so on]-esque dive down billboard [which is why "st. elsewhere" is actually selling MORE copies per week].

    >Bol, do you know exactly how much was spent on Busta project? I doubt it, so how do you know if it’s a monumental failure?>

    only the crakety-cracks at [curtis "i run"] interscope know for sure, but i’m betting they dumped just as much dinero into “the big bang” as they did “the documentary” [which is the superior LP in terms of production], and that album sold a gajillion copies.

    but in between the “hatin’ ass negro,” “say hello to the white girls” and “shit sandwiches” stuff, amier did have some good points.

  • I Fux

    sonically and production wise, The Documentary was a classic

  • JMoney

    I never really liked busta all that much. I think busta should have been an actor instead of a rapper; he’s way too animated and in his videos he tries to use images to take the focus off his lyrics, because they’re not that good. I do however have respect for the fact that he’s been in the game for this long and he’s been the same guy, hasn’t changed.
    -JMoan in this biatch
    LL holla back

  • leemangena

    bol iz dat ya name man u iz a hater da game iz tight bus shit iz gn sell trust ma zimbabwean ass

  • king douche

    his sales were pretty good considering the climate but i did expect more. o well…..

  • gluvnast

    truth be told, rap albums are NOT selling as a whole. it’s the climate music is going to. it can be even argued that the reason why t.i.’s debut was so high is mainly due to his movie was being released at the sametime, so it kind of went hand and hand.

    on the flipside, busta’s album been leaked, downloaded and bootlegged left and right, most of the people, especially on here on this very site, heard MOST if not all of the album prior to it being officially released.

  • Styles

    He seems more comfortable at Aftermath. He really opened up on this album. This was a good all around effort and is the best release Aftermath put out since the Game record.

  • http://WWW.MYSPACE.COM/LARRYBRITE Larry_Brite

    The writer of this artical by xxl, needs to get layed.(personal opinion) To say St. elsewhere is horrible & King being terrible as well – IS b.S! Busta iz Busta, he’s more gangster that he started in the game, and even has a new dew (wow). I hope this writer had better compairisons to make about busta when he was doing the mountain dew comercials!

  • pop a poppa

    man byron was hatin on this album b4 it even came out…. get sum unbiased writers XXL!!! step yo shit up

  • BOBBY

    YOU ONLY THE RAPPERS LEAST FAVOURITE BLOGGER CUS ALL YOU DO IS HATE ON ALL RAPPERS – THE GAME ISNT A WACK RAPPER.. IF SO THEN WHY DID XXL MAKE HIS ALBUM THE MOST ANTICIPATED OF 2006 – YOUR JUST A DUMBASS – I COULD DO BETTER AND MORE MEANINGFULL REVIEWS THEN YOU

  • BOBBY

    YOU ONLY THE RAPPERS LEAST FAVOURITE BLOGGER CUS ALL YOU DO IS HATE ON ALL RAPPERS – THE GAME ISNT A WACK RAPPER.. IF SO THEN WHY DID XXL MAKE HIS ALBUM THE MOST ANTICIPATED OF 2006 – YOUR JUST A DUMBASS – I COULD DO BETTER AND MORE MEANINGFULL REVIEWS THEN YOU

  • forte

    HIP HOP IS DEAD….if Busta and Dre cant sell a million copies and some repetetive word saying rapper from the south can that tells you something……..Even snoop struggled to a mill the last time round…only Eminem,50,Jay,Kanye,Andre 3000,Outkast,Dr Dre are Guaranteed to sell over a million ohh and the BEP

  • T.R.A.E.

    Man have ya’ll notice dat Bryon “dumbass” Crawford always got sum bad shit to say bout sum of da best n da hip-hop game I mean shit he be saying dont even make logical sense everybody on dis site kno dat The Big Bang was a hot album lyrically n production wise busta’s delivery was smoother n his storytelling skills more focused thanks to solid production case in point ( Cocaina, Get U Some, U can’t hold the torch, Touch It (was hot),Dont get carried away, Been through the storm ( wit stevie wonder u fuckin crazy if u goin sit her n say u couldn’t feel Busta-Buss soul n dat violin riff wit stevie singin at da end was so crazy) but U kno our lil boi bryon wouldn’t admit dat shit

  • cre8

    byron crawford’s dry wit is plain and generic

  • http://www.xxlmag.com CChild

    dude blogger person stop hating man. The Game wack? Naw. If hes so wack then why his he the only ex member to be sellin records? chyea hes alil loopy sumtimes but fuck he can rap. busta bust he use to i dunno wat happen to him thou