Queens rapper 50 Cent has been seen out and about in the streets sporting a flashy diamond-studded piece of jewelry with a simple medallion engraved with the letters "SK" in the center. Fans of the rapper have been scratching their heads wondering what was behind Fif's new icewear. Recently the hip-hop business mogul revealed his lofty efforts behind the brand new company, "Street King." SK, as Fif refers to the brand, is a global initiative the marketing genius launched with the goal of feeding one billion Africans. Kicking off the campaign, 50 unveiled the "Street King Energy shot," a supplement that with each shot purchased one meal is provided for a child. Read more...

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