Kanye West sure knows how to throw a G.O.O.D. party.

While SXSW was pegged for years as an indie rock week-long festival, it has recently become a hot spot for Hip-Hop heads to learn about new artists while still experiencing their favorites. Kanye West took advantage of eager ears by introducing his new G.O.O.D. Music roster to SXSW partygoers on Saturday night (March 19th). The G.O.O.D. Music event was sponsored by Chevrolet and hosted by rising entertainment giant VEVO.

Performances included big names like Jay Z, John Legend, Kid Cudi, Bon Iver, Pusha T and Mos Def and West himself. However, rising stars like Mr. Hudson, Cyhi Da Prynce, Teyana Taylor, Big Sean and Fonzworth Bentley were also included in the lineup. This gave fans an opportunity to see some of their favorite staple acts, while meeting potentially new favorites. Read more...

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