The 2017 NFL season is nigh, and to celebrate, Nike has unveiled their new Who You With campaign. The new movement pairs celebrities with stars from the NFL's past and present, with each pair being arranged according to the celebs' hometown. Among them are rap stars Vince Staples, Denzel Curry and EarthGang.

In the official Who You With ad, we see the rappers rocking the jersey of their corresponding hometown NFL star. Long Beach, Calif. star Staples has been paired with Los Angeles Rams defensive tackle Aaron Donald; Miami's Curry represents Miami Dolphins wide receiver Jarvis Landry; Atlanta's own EarthGang, who recently signed to J. Cole's Dreamville Records, is paired with legendary Atlanta Falcons running back, Jamal Anderson. Even Chicago entrepreneur Joe Freshgoods rocks a classic Gale Sayers jersey.

Needless to say, this is a good look for everyone involved. For Staples, it's just the latest entry into what's been a super successful 2017. A few months back, Staples, whose Big Fish Theory album garnered plenty of acclaim, appeared in a Sprite commercial. Now he's working with Nike and the NFL. For EarthGang, this new Nike campaign means another step toward big time mainstream recognition. Ditto for Curry, who's currently gearing up to drop his Taboo album following his 13 EP.

Watch a video for Nike's new Who You With campaign video below.

See Behind-the-Scenes Photos of Denzel Curry at 2016 XXL Freshman Class Cover Shoot