Drake May Be a Private Investor Behind a Matcha Company
Just when you thought Drake's influence couldn't possibly spread any further, he manages to push his brand even deeper into the epicenter of the suburbs—or at least, it appears that way. Recently, the folks at FoodAndWine.com reported that Drizzy's invested in MatchaBar, a company bringing its Better Energy bottled matcha drink to Whole Foods next month.
“We feel Drake not only embodies the entrepreneurial spirit of our brand, but also our company's ethos 'good things come to those who hustle,'" MatchaBar co-founder Graham Fortgang said in a statement about Drizzy's purported alliance with their brand.
For those of you that didn't know, matcha is a powder derived from finely grounded green tea leaves, and it's obviously an essential ingredient in MatchaBar's Better Energy drink. Match is supposed to provide the energy-increasing benefits of caffeine along with an amino acid called l-theanine. I-theanine apparently combats the jittery feeling usually associated with caffeine. The folks behind the making of the MatchaBar Better Energy drink apparently get their Matcha from a family farm Nishio, Japan.
If Drizzy is, indeed, a private investor in MatchaBar, he could be getting very, very busy in the near future. But then again, that's just what's come with the territory for the Toronto superstar, whose newest project, More Life, broke a Spotify streaming record not too long ago. He's also opening a new OVO store in Toronto's Yorkdale Mall this weekend.
XXL has reached out to Drizzy's reps for comment about his alleged investment in MatchaBar.
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