Nipsey Hussle brought out the city of Los Angeles for the grand opening of The Marathon Store over the weekend (June 17), and it was a star-studded event. Fans and friends were lined up around the new shop, which saw appearances from some big names such as Jim Jones, Nav, 21 Savage, Russell Westbrook, Vegas Jones and Demarcus Cousins, as well as his longtime girlfriend, Lauren London. See pics and video from the event below.

The new smart store displays the Mailbox Money rapper's Marathon clothing brand, and is located at 3420 W. Slauson Ave in the California city. The flagship store has all kinds of futuristic features, including programmable technology built into the store's design along with products for exclusive Nipsey releases. Customers can download a special app that will help them activate special features when they purchase a particular item in the store.

Big Boy of Big Boy's Neighborhood on REAL 92.3 hosted the event alongside the independent MC, where they thanked friends and fans for coming out. Nipsey even explained his plans for the launch during a recent interview with Power 106.

“Crenshaw and Slauson is going to be blocked off. The police are going to be outside. The whole city’s going to be out,” he said. “We’re going to have jumpers for the kids – games, giveaways. It’s going to be like a carnival on Crenshaw and Slauson," Hussle told the station.

Take a look at the big launch from The Marathon Store in Los Angeles featuring Nipsey and friends in the videos and the gallery below. Plus, watch a 40-minute documentary WorldStar made about Nip's journey to opening the store.

Nipsey Hussle Launches The Marathon Store in Los Angeles

More From XXL