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Here’s What You Need to Know About Migos’ ‘Culture’ Album

QC/300 Ent.
QC/300 Ent.

There’s nothing better when an artist has a misstep and bounces back even stronger. Such is the case with Migos.

After the success of songs like “Versace,” “Fight Night” and “Handsome & Wealthy” plus the release of their No Label 2 mixtape in 2014, Migos were lauded as one of the hottest acts in hip-hop. Their style, rapping delivery and penchant for turn-up anthems made young hip-hop fans gravitate towards their projects and music.

Quavo, Takeoff and Offset signed to Quality Control Music in 2013, when the label launched, as the flagship artists. Quality Control founders, hip-hop vets Kevin “Coach K” Lee and Pierre “Pee” Thomas, saw something in the trio that the rest of the game didn’t. After teaming with QC, they then inked a deal with 300 Entertainment, founded by music industry titans Lyor Cohen, Kevin Liles and Todd Moscowitz. Migos were on everyone’s radar at this point. Then all hell broke loose.

Two years ago, the rappers were arrested at Georgia Southern University and charged with misdemeanor marijuana possession, felony possession of a schedule II narcotic and carrying a loaded gun on school property in April of 2015. Offset received an additional charge of gun possession by a convicted felon. Quavo and Takeoff were released on bail a few days later but Offset was denied by the D.A. office — he wasn’t released until December of 2015, after being denied bail three separate times.

The arrest at GSU crippled Migos’ album rollout for their debut LP, Yung Rich Nation — it was originally titled YRN: The Album — forcing Migos to delay their tour. The album sold under 15,000 copies in its first week and debuted at No. 17 on the Billboard 200 chart. The incident was a huge blow to the group and their fans, who were waiting to catch them in action on tour.

Fast forward to 2017, and the forthcoming release of their Culture album and everything is going right for Migos this time around. Not only do they have the No. 1 song in the country with “Bad & Boujee,” their new single “T-Shirt” is sitting at No. 43 on the Billboard Hot 100 chart and climbing.

Social media has played a huge roll in their success with “Bad & Boujee” memes and the group’s Rap Snacks jingle going viral. Add in the fact that they signed to G.O.O.D. Music management, every concert they go to goes nuts plus a guest starring role on Donald Glover’s critically acclaimed FX Network show Atlanta (Glover, while taking home two trophies at this year’s Golden Globes, thanked the group in his acceptance speech and called them the “Beatles of this generation“) Migos are at their peak at this moment.

Just days before the release of Culture, Quavo, Offset and Takeoff held a private “silent” listening party Tuesday night (Jan. 24) at the YouTube Studios in New York City. Sitting down in front of a handful of people, the trio played their 13-track LP for fans and tastemakers alike.

Culture, which drops this Friday (Jan. 27) is a fantastic effort. The LP is an hour worth of top-notch, fun music, which features the ATLiens in a Steph Curry-like zone. Everything the group has been putting out is solid and the album continues that momentum. The project has a few more singles that could definitely land on the charts and the first-week sales should reflect the amazing work they’ve put in to get to his point.

While being served a slew of finger foods plus sipping on wine and beer, XXL took some notes on what’s to come on Migos’ Culture LP. Here’s what you need to know about the album.


1

DJ Khaled, Gucci Mane, Travis Scott and 2 Chainz Make Guest Appearances

 

 

There aren’t too many features on the project but the guest appearances that do show up are from heavyweights. DJ Khaled is on the intro titled “Culture,” 2 Chainz lends a verse on “Deadz,” Travis Scott drops some bars on “Kelly Price” and Gucci Mane comes in for “Slippery.”

 

2

Zaytoven and Murda Beatz Craft Some of the Beats

 

 

Zaytoven handles a nice chuck of production on Culture while Murda Beatz produces “Get Right With You.”

 

3

Migos’ “Kelly Price” Featuring Travis Scott Is Insane

 

 

The chemistry between Migos and Travis Scott is a thing a beauty. From the spacey synths to atmospheric melodies and fire ad-libs, “Kelly Price” is a clear standout on the album outside of the previously released singles. If “Bad and Boujee” is the party starter, “Kelly Price” is the nightcap.

 

4

“Deadz” Almost Didn’t Make the Album

 

 

“Deadz” almost didn’t make the album at first but after the reception from 300 Entertainment, Quality Control and a number of DJs, Migos kept the song on the project because it was met with nothing but rave reviews.

 

5

Culture Sounds Completely Different From Yung Rich Nation

 

 

The growth between the two albums is staggering. Quavo, who spent a year perfecting melodies and sounds while jumping on other records outside of his Migos brethren, has a full grasp of his range and strengths and plays to that.

Offset is probably the strongest lyricist among the trio and shows why he’s a crucial piece of the puzzle, dropping witty lines and quotable material throughout the LP.

Takeoff’s deep voice adds a element to the album that is much needed. He’s an underrated gem when it comes to rappers who supply standout hooks.

Culture proves Migos know who they are and what they do well.

Migos NYC listening session #Culture #Migos #YRN

A photo posted by XXL (@xxl) on

 

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