Today in Hip-Hop: Childish Gambino Drops ‘Because the Internet’ Album
On this day, Dec. 10, in hip-hop history...
2013: Actor/rapper Childish Gambino (a.k.a. Donald Glover) dropped his sophomore album Because the Internet under Glassnote Records. Though he had established himself in TV roles and had a growing fanbase with his debut project, 2011's Camp, Because the Internet was undoubtedly Gambino's breakthrough.
Features on the 19-track LP include Chance The Rapper, Jhené Aiko and Azealia Banks, and although it was executive produced by Gambino himself, Stefan Ponce, Thundercat and Ludwig Göransson had a hand in providing the spacey production. The LP was preceded by the lead single, "3005," which went on to go platinum in sales. Follow-up singles include "Sweatpants," "The Worst Guys" and "Telegraph Ave."
To promote the album, Gambino took some unconventional measures, including dropping a short film and 72-page screenplay designed to sync up with the album. His unorthodox approach raised awareness of the project in a weirdly intriguing way and needless to say, it worked. Because the Internet debuted at No. 7 on the Billboard 200, was met with positive reviews and went on to be nominated for Best Rap Album at the 2015 Grammy Awards.
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