Young M.A’s “Headphanie” Phrase Used for Custom Hennessy Labels
Update 2 (Nov. 4, 11:55 a.m.):
Lilac Company has pulled the Headphanie bottles from the liquor stores they supplied and made their Twitter private after getting roasted on social media.
Update (Nov. 3, 10:56 p.m.):
In a statement to XXL, Hennessy says, “Hennessy has no association with Lilac Company and has not provided authorization for this promotion."
Young M.A fans know her Instagram handle pays homage to two of her favorite things - hennynhoes - and now fans and Young M.A herself can celebrate the rapper and Hennessy at once with custom bottles. The Lilac Company has posted the above video showing their latest product, a Hennessy bottle with purple packaging that replaces the brand name with "Headphanie."
On her breakout smash, "OOOUUU," Young M.A raps, "Every time I'm out, why she stressin' me?/You call her Stephanie? I call her Headphanie (OOOUUU)," turning the name of one of her conquests into a sexual pun. The line has since gained popularity for its humor and quotability.
What the "Headphanie" bottles represent then is the way in which "OOOUUU" has permeated the culture. Many on Twitter are curious though if the rapper will get her proper cut of the bottles, which are being sold at two liquor stores in Florida. "Stop saying we're tryna capitalize off @YoungMAMusic - this was an art idea, and that's all it is. We're in talks with her manager," the company tweeted out today. "And y'all are crazy thinking we're banking off this. The liquor stores selling it not us."
Watch the promo video above highlighting the company's "Something Light" pop-up shop. XXL has reached out to Lilac Company and Hennessy.
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