Boost Mobile, the wireless lifestyle brand which made “Where You At” part of pop culture lexicon in 2004, is going back to its roots with a fresh spin on its much-loved campaign that featured Ludacris and Kanye West from 12 years ago.

To bring to life its new “We Are Where You At” multi-media campaign, launching nationally today, Boost Mobile filmed an “Unlimited World” block party on the streets of L.A. Similar to the brand’s original “Where You At?” campaign that launched in 2004, Boost is leveraging stars in hip-hop and music, art, action sports and dance such as hip-hop artists Desiigner and Murs, pro skateboarders Chris Chann and Terry Kennedy, pro surfer Rob Machado and others.

Campaign assets were shot in virtual reality so that viewers can dive into an interactive 360 video experience that puts them in the middle of the Unlimited World block party at http://boostmobilewhereyouat.com/.

One of the rap stars Boost Mobile has tapped to spread the message of “We Are Where You At” is Atlanta rapper Rich Homie Quan. The man behind the hit “Flex (Ooh, Ooh, Ooh)" takes fans on a trip down memory lane to discuss Atlanta music and its history. "Music influences everything in Atlanta," he says. "In the hood, there ain't a lot of TV, it more radio. So all we hearing is music. Like growing up music changed the whole life of what it is today..."

Quan remembers the sounds of Freaknik, Drumma Boy, "Laffy Taffy" and claps to snaps on his come up as a kid. "They brought dancing to Atlanta. That's when swag came...," the I Go in on Every Song creator shares. Trap music, Jeezy, Gucci Mane and T.I. are all a part of the conversation. "But everybody wasn't trapping. Snap music, it just brought a different feel to Atlanta cause everybody could snap."

Watch Rich Homie Quan as he opens up about the changing sound of Atlanta hip-hop, rappers biting the style of the city and the more meaningful messages in his music these days.

In a world full of rules and restrictions, Boost Mobile offers a new idea. Go Unlimited for just $30/mo. No overages. No games. No kidding. Set yourself free with Boost Mobile. We Are #WhereYouAt.

See Exclusive Photos From Rich Homie Quan