E-40’s “Choices” Parodied in Car Commercial

E-40's hit single "Choices (Yup)" has been transformed into an anthem for used cars. DriveTime, a used car dealership network and finance company, parodied the Bay Area legend's song for a new commercial. Here's an example of the new rhymes the DriveTime ladies deliver in this new version: "Do you need perfect credit? Nope/Wanna buy a car but can't get it? Yup."

The folks at DriveTime are obviously proud of their handiwork since they reached out to E-40 via Twitter.

"@E40 think our DriveTime girls have a future in hip hop? They might have some career Choices (pun intended)," the company account tweeted.

It appears that E-40 approves of the parody too. The "Tell Me When to Go" MC tweeted the 100 emoji in response to a Twitter user's post about seeing the commercial on television.

Although this advertisement is giving a "Choices (Yup)" some new life, don't expect to see E-40 revisiting his past work. The Vallejo native is currently preparing for the release of his new album The D-Boy Diary Books 1 and 2.

"What’s happening at this point in my career defies logic," E-40 said. "I still spit the realest and rawest shit of anyone in the rap game right now. The D-Boy Diary will lace the unlaced, will tutor the truant – it’s a guidebook for a street life."

E-40's double LP is scheduled to drop on Nov. 11. The 42-track project will feature guest appearances by Mozzy, Gucci Mane, G-Eazy, Jay Rock, B-Legit, Husalah, Ezale, Mistah F.A.B. and Lil B among others.

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