L.A. Reid Reveals Why French Montana’s ‘MC4′ Album Was Really Pushed Back

French Montana initially said he pushed back MC4 because he was waiting for samples to be cleared. Now, L.A. Reid reveals that the album actually got pushed back due to lack of buzz.

Reid, who is Montana's label head at Epic Records, called in to the Rap Radar podcast to discuss his artist's forthcoming project. MC4 was originally slated for an Aug. 19 release before getting pushed back to Oct. 14. The project includes hit singles like "No Shopping" featuring Drake and "Lockjaw" with Kodak Black.

The label head wants to see the New York MC truly prosper, which is the main reason for the album delay. Reid says, "French is incredible and a beloved artist. And he deserves a moment, a real moment of monster success. And that's what we're aiming for. And we didn't want a calendar to dictate that for us. We want it to really happen organically and naturally."

Interestingly enough, certain stores (Target, for example) had MC4 ready for sale on shelves despite the pushback. The album contains 14 tracks with a plethora of guest features including Drake, A$AP Rocky, Kodak Black, Jeezy, Kanye West, Miguel and Beanie Siegel. You can pre-order MC4 now via iTunes for $10.99.

In other French Montana news, the Coke Boys rapper recently hopped on Young M.A's "OOOUUU" for the official remix. You can listen to French and A$AP Rocky's collaboration called "Said N Done" right here.

You can listen to L.A. Reid's interview below via HHNM, and keep it locked to XXL for more music and news from French Montana. Be sure to visit the site when MC4 officially drops.

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