Russ Stunts in an Atlanta Parking Lot for “Do It Myself” Video

Atlanta artist Russ releases the music video for a record that dropped in January called "Do It Myself." The Edgar Esteves-directed visual features the 23-year-old doing his thing in the parking lot of an Atlanta discount mall. View the video above.

Throughout the nearly three-minute clip, Russ and a crew of about 20 people don black clothing and turn up in the otherwise vacant lot on the South Side of the A. "Do It Myself" is a record with plenty of potential containing catchy melodies and diverse flows. His delivery is clean and pinpoint when he spits, "Whole game hitting up my phone because my hooks, beats and my raps/Only reason I pick up is 'cuz my family needs the cash."

Russ truly finds his zone when he raps, "This is planned, this isn't luck/My advisor is my gut/Please don't ever interrupt/I got businesses galore/I just opened up my store/I'm gon' see the world on tour/Y'all do too much I just record."

Russ isn't lying when he says he "does it all," either. The bubbling artist writes, produces, records, mixes and masters all of his own tracks. You can read more about Russ in XXL's The Break. The up-and-coming rapper/singer told XXL he wants to eventually "dominate everything. I want to be the best at everything—transcending genres, get the most Grammys, have the most number one singles and number one albums."

Stay locked to XXL for more news and music from Russ, who has a bright future ahead.

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