Bankroll Fresh Gets a New Billboard in Atlanta

Bankroll Fresh, who was tragically killed in March, has been honored in a unique way. Atlanta photographer Cam Kirk decided to pay tribute to his deceased friend with a billboard in their hometown. The billboard is the first installment of Kirk's Day 4 Exhibit.

Cam Kirk spoke to The Fader about how he memorialized Bankroll Fresh with this billboard. The photographer explained that some of Atlanta's top producers helped him cover the cost of the billboard.

"I did all of the research and planning to figure out what it would take to put up a single billboard in Atlanta and I reached out to my brothers, Metro Boomin, Sonny Digital, and Southside of 808 Mafia for help," Cam Kirk said. "With absolutely no hesitation they offered to pitch in financially with me to fund this billboard for Bankroll. As I began to solidify the billboard for Bankroll I thought to myself, 'What better way to make this even bigger than to make this first billboard the launch of my next exhibit.' So I decided to dedicate my entire billboard exhibit concept to Bankroll Fresh."

Cam Kirk explained that he wanted to pay his respects to Bankroll Fresh in a very public way. He hopes the billboard helps to preserve the late rapper's legacy.

"I was actually on tour when I heard the news of Bankroll's death and I did not have time to really settle down and pay my respects to my friend," Cam Kirk said. "The idea to do it publicly and in the heart of the city was to pay my respect and homage to my friend in the loudest way. I want the world to know that we lost more than a rapper; we lost a great man that touched so many people, whose legacy deserves to be remembered and held high in the sky."

For more information on the Bankroll Fresh billboard and Day 4 Exhibit, check out the entire interview with Cam Kirk.

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