Kanye West's The Life of Pablo Pop Up Shop in New York City is making beaucoup ends, not just for West but for the people who are resellling the high priced items for an even higher rate.

West deposited the shop in Soho on Friday afternoon (March 18), and there was already a line wrapped around the building before the doors even opened. The line of people was so thick cops had to shut down an entire block to accommodate the mass.

People waited outside for hours in order to purchase one of West's $400 customized Levi denim jackets, $350 Pablo burgundy bomber jacket and $35 I Feel Like Pablo blue beanies, and had no issue dropping that type of coin.

The real winners of the day were the resellers who had a major come up. Some almost instantly sold their items for more than twice what they paid. Joseph “Stack” Acevedo told the New York Daily News he sold a $90 Pablo sweater for $250 just minutes after he purchased it. “This is how we support our families,” he said.

According to TMZ employees later start enforcing a two item limit.

'Ye is still putting the finishing touches on his new album The Life of Pablo. In the latest edition he has added Vic Mensa back to the song "Wolves" and also given Frank Ocean his own solo track. Tidal has extended its free trial so fans can listen to the update.

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