Big Grams Fight Off Villains in the Animated “Born to Shine/Run For Your Life” Video

Big Boi and Phantogram, also known as genre-crossing Big Grams, continue to push the envelope of hip-hop's status quo by dropping the trippy, colorful animated adaptation of "Born to Shine/Run For Your Life" today (March 28), as first premiered via Adult Swim.

The new video mashes up two singles off Big Grams' self-titled debut EP - "Born to Shine" featuring Run The Jewels and "Run For Your Life," all while talking the viewer on an imaginative ride down a wormhole of violence.

The video starts off with the trio walking into a dilapidated dive bar with every intention of vibing out and singing their songs. But the locals don't seem to be having it. After ruffling feathers and busting up a few jaws (figuratively and literally), Big Grams soon find themselves in a battle royale with every ghoulish figure, man and beast in the spot. While they're able to fight off most of the foes, a temptress with lasers for eyes opens up the floorboards of the bar and sends Big Grams falling down to another dimension. While Sarah and Josh get distracted by gambling leprechauns, Big Boi is entranced by a brothel even though he knows he should stay away. Once sucked in, things really get out of hand.

Forming their electro-rap group around this time last year, Big Grams has been well received among hip-hop heads. The trio have been hitting the festival hard, making their first public appearance last August at Epic Fest.

Lose yourself, at least for a few minutes, in the world of Big Grams.

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