TDE CEO Anthony “Top Dawg” Tiffith Does Not Support RIAA’s New Certification Rules
Kendrick Lamar earned a platinum plaque today (Feb. 1) for To Pimp A Butterfly due to the RIAA's decision to begin counting streams in their certification rules. But it's clearly not a cause for celebration in the TDE camp as Top Dawg Entertainment CEO Anthony "Top Dawg" Tiffith has spoken out against the change on Twitter.
"We don't stand behind this RIAA BS," Tiffith wrote. "Ole [school] rules apply. One million albums sold is platinum. Until we reach that [number], save all the congrats. No cheat codes [to] platinum."
Kendrick Lamar has not made a public statement yet, but it's hard to imagine that his boss and close friend would speak out in this way without some indication that Kendrick feels a similar way on the situation.
The RIAA is now recognizing 1,500 on-demand audio or video streams as the equivalent of one physical album sale. This shift saw Kendrick Lamar's To Pimp A Butterfly, Big Sean's Dark Sky Paradise and a few other albums officially recognized as platinum-selling albums. RIAA Chairman and CEO Cary Sherman explained the organization's decision in a press release.
"For nearly six decades, whether it’s vinyl, CDs, downloads or now streams, the Gold & Platinum Program has adapted to recognize the benchmarks of success in an evolving music marketplace,” Sherman said. “We know that music listening – for both for albums and songs — is skyrocketing, yet that trend has not been reflected in our album certifications. Modernizing our Album Award to include music streaming is the next logical step in the continued evolution of Gold and Platinum Awards, and doing so enables RIAA to fully reward the success of artists’ albums today.”
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