The meme God really knows how to get the people going. Ever the savvy marketer, Drake has people looking over their cyber shoulders, wondering if the true roll out for Views From the 6 is about to begin.

Just as the fervor for the "Hotline Bling" video was beginning to die down, the above billboard pops up in Toronto. "The 6 [God] Is Watching" the advertisement reads, with Drake writing "Be home soon" in the caption underneath. Drizzy had told us back in July on "Back 2 Back" that he "Took a break from Views now it's back to that," but then he went and dropped a mixtape with Future. The last update Drake gave on Views came early last month during his set at Austin City Limits.

Of course the 6 God is being intentionally cryptic here, sparking speculative debate like that presently published. What is he watching? And who? Is he watching everybody keel over after watching all the "Hotline Bling" parodies? He's watching us watching him? Never one to wait too long to feed the masses, Drake's next hint/morsel/song/video/red herring should be right around the 6 corner.

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