SoundCloud Has Paid $1 Million to Artists and Labels Since Last August

Since launching its "On SoundCloud" partner program six months ago, the streaming service has paid out $1 million in advertising revenue to partners including labels, audio partners and emerging artists. In a statement released by SoundCloud, the company detailed the success of the program by pointing out specific advertising campaigns that have resulted in high streams.

"With an exclusive track sponsored by Jaguar, London-based downtempo producer Sizzlebird got 1.3 million plays and doubled his followers in three weeks," wrote SoundCloud. "In December, Green Label Sound launched the Open Call competition on the platform and in February Kelechi was announced as the grand prize wizzer. Also in December, Microsoft teamed up with Jacques Greene to release an exclusive remix of "No Excuse", by Swedish producer Yung Gud--it got nearly 800,000 plays in just 18 days.

On the audio side, On Soundcloud has opened up many new avenues. For multi-channel networks like Fullscreen, Collective Digital Studio and Maker Studios (the labels of the audio world), SoundCloud offers an entirely new monetization channel for top and emerging talent. For example: using On SoundCloud, comedian Shane Dawson has seen his SoundCloud podcast Shand and Friends become a significant source of revenue. Epic Rap Battles of History is also now using SoundCoud to monetize content."

SoundCloud has become a huge outlet for hip-hop. On any given day, artists will drop full projects and loosies via the streaming service and rack up huge play numbers. Now that artists are getting paid via the "On SoundCloud" project, expect the number of releases on SoundCloud to increase.

Filed Under: Soundcloud

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