Today in Hip-Hop: MC Hammer Drops ‘Please Hammer, Don’t Hurt ‘Em’ Album
On this day, Feb. 12, in hip-hop history...
1990: Today marks the anniversary of MC Hammer's third album, Please Hammer, Don't Hurt 'Em.
Spearheaded by Hammer's most successful single, "U Can't Touch This," Please Hammer, Don't Hurt 'Em was the number one album for 21 weeks on the Billboard Hot 200 in 1990. Hammer's bouncy, new jack swing style of hip-hop helped to popularize the genre on TV, especially when the Oakland, CA rapper incorporated his signature dance moves into the videos.
"U Can't Touch This" was the lead single on the LP followed by "Have You Seen Her" and "Here Comes The Hammer." Featuring a familiarly funky riff from Rick James' "Superfreak," "U Can't Touch This" birthed the catchphrase "Stop: Hammertime!" and became an early '90s radio staple.
The album as a whole would go on to become the first rap album certified diamond by RIAA, selling more than ten million copies. To this day, it is still one of the best selling albums in rap with over 22 million copies sold.
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