The day has finally arrived! For the past week, Lyor Cohen, Kevin Liles and Todd Moscowitz’s record label/management team 300 Entertainment have been expressing their need to switch things up and rebrand their whole company. Many believed the company was coming to an end, but in actuality they were working on a campaign to help bring artists and their fans closer together on one platform. Today, 300 Entertainment introduced "It's A New Day" campaign.

According to the site, "The 'It's A New Day' Campaign by 300 recognizes artists, influencers, and industry leaders who stand out as individuals through lifestyle, passion, and personality. The campaign commercial features some of 300's artists, staff, and creative community seizing the day through determination and fearlessness."

The company's website also went through a makeover, offering fans an interactive way to navigate through the content. 300 Entertainment strives to create engaging content, tell amazing stories and ultimately open a platform that explores truth and creativity.

Previously300 Entertainment Partners with Migos And Quality Control Music
Lyor Cohen’s New Label Is Partnering With Twitter
Lyor Cohen Names New Music Company After Spartan Warriors

More From XXL