You Will Soon Be Able To Buy Music Straight From Twitter

Twitter has been arguably the most powerful tool for artists in recent history. The social media giant just announced a new feature that could potentially change the landscape of music once again. According to Billboard, Twitter has announced a new "buy" button allowing fans in the U.S. to purchase merch, music or other ware directly from within a tweet.

The initial rollout of artist, groups, brands will include Brad Paisley, Eminem, Panic! at the Disco, Wiz Khalifa, Ryan Adams, Soundgarden, Home Depot, Burberry, GLAAD and Global Citizen.

"With its massive level of artist participation and millions of followers incessantly tweeting about music, Twitter has the potential to be a powerful direct-to-fan sales channel when no barriers are in place between a tweet and sales," writes Billboard's Ray Waddell.

Twitter is partnered with commerce sites Fancy, Gumroad, Musictoday and Stripe as fulfillment platforms in the initial test, and says more partners will follow. Wiz Khalifa and Eminem will be a part of the initial rollout of the feature.

"Twitter brings artists and fans together like no other platform can, and this gives artists the ability to reach and connect to not just the fans that follow them, but all of the fans who are having a conversation about them," says Twitter's Head Of Commerce Nathan Hubbard. "The point of this in large part is to bring together artists, first and foremost -- along with brands and charities and others -- more closely with their fans, and to help fans in a really easy and simple way connect with the artists that they love."

[Billboard]