After spawning hits for just about every relevant artist in hip-hop, now its DJ Mustard’s turn. Last night in NYC (Aug. 7), the super producer hosted an intimate event in midtown at Jungle Studios bringing together the crème de la crème of taste makers in the hip-hop world for an exclusive listen of his debut album 10 Summers. Equipped with his Roc Nation cap and unlimited bottles of D’usse, the new edition to Jay Z’s label set the appropriate tone at the studio and the material on the LP surely maintained the imprint’s high standard of greatness.
Taking over the radio waves last year with songs like YG’s “My Nigga,” Ty Dolla $ign’s “Paranoid,” and T-Pain’s “Up Down (Do This All Day),” DJ Mustard’s potential is limitless. Now, the Pushaz Ink head is taking his talents in a new direction. For the first time, he is putting together an album of his own. With selective appearances on the project, Mustard reconnected with some of his top collaborators and also used the platform to highlight several artists arising from his just formed imprint. The mixture of the two parties paired with the heavy West Coast influence on the LP makes for an LA driven, yet universal sound on the project.
The album opens with a track called “Low Low” featuring Nipsey Hu$$le and Pushaz Ink signees RJ and TeeCee. As the introductory record, the song begins with the sounds of a Chevy rider and lets it be known that with his premiere project, Mustard is repping for his hometown without any hesitation. The next two tracks – “Ghetto Tales” featuring Jay 305 and TeeCee and “Throw Your Hood Up” featuring Dom Kennedy, Royce and RJ – continue to set the heavy West Coast tone before transitioning into the party records.
“No Reason” is the fourth track, which features Mustard’s right hand YG, Jeezy, Nipsey Hu$$le and again RJ, changes the direction of the LP with a message to live life freely and party without a care in the world. The uptempo records continue in “Giuseppe,” with appearances from 2 Chainz and Ty Dolla $ign, and “Face Down,” featuring Lil Wayne, Big Sean, YG and Lil Boosie, which is certain to be a standout record on the LP. In the song, the G.O.O.D. Music MC appears to have responded to his recent break up with Naya Rivera, spitting, “I done tricked off a gold rollie wrist watch/I’m tired of dealing with these hoes, but my dick not.”
After the bunch of party tunes, the album transitions again to a more serious tone following “Down On Me” and “Can’t Tell Me Shit.” Tinashe checks in followed by the song ”4 Digits” which features Fabolous and Eric Bellinger speaking on the trust issues many relationships endure. The last record on 10 Summers, “Deep,” features Rick Ross, Wiz Khalifa and TeeFlii. As the last effort on the album, Mustard closes out with a more sensual tune which is sure to be a favorite of the ladies.
All in all Mustard’s first effort serves the fans well. With a mix of ghetto tunes, party records, and emotion driven songs; the project covers all aspects and is sure to be received by a mass of people. Entailing a mix of a-listers and new artists from his own imprint, the project will not only serve up more hits for the top MCs on the project but will also serve as a solid introductory project for RJ and TeeCee of Pushaz Ink.
10 Summers drops Aug. 12.