Ludacris found himself on the receiving end of some social media heat when he posted an uncredited photo on his Instagram account recently. Now the photographer is jumping into the fray by sending a Digital Millennium Copyright Act takedown notice to Instagram

WA Today reports that photographer Paul Pichugin caught wind of Luda sharing the pic and not crediting him from one of his followers.

The picture Ludacris shared is of the coastline at North Beach in Perth, Australia.

“One of my Instagram followers spotted it and tagged me in Ludacris’ post so I could see it,” Pichugin told WA Today. “At first I was pretty excited, but when I saw there was no credit I thought that wasn’t cool because it doesn’t actually do anything for me.”

For the Austrailian photog its a matter of principle and business.

“In general, it’s absolutely essential that photographers are credited so that people know who took the photo and who to go to if they want similar photos taken for a business or tourism campaign.”

As of today the photo has been removed from Ludacris' account.

[WA Today]

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