An insider told the site “Kanye has been working hard on the album for a lot of this year, but he’s known for cutting deadlines so it’s better if he can just put it out at the last minute.”
Based on the success of Beyonce’s surprise visual alum, Kanye is aiming to do something similar.
“He wanted to do a visual album for his ‘Dark Twisted Fantasies’ album, but everyone around him convinced him it wouldn’t work,” reported Radar Online. “That’s why he ended up doing one long movie to go with it [the 35-minute short film, 'Runaway'].”
In his recent interview with GQ, the rapper stated that he hadn’t established set a release date for the new project, which will come out sometime this fall.