Jermaine Dupri Thinks Mariah Carey’s Poor Album Sales Will Build Over Time
Long time collaborator Jermaine Dupri is confident that Mariah Carey has another hit on her hands. Despite having the lowest first week sales of her career with Me.I Am Mariah…The Elusive Chanteuse selling 58,000 copies, J.D. does not seem disappointed. He has faith that his executively produced project will build over time.
“I actually feel like it’s probably one of her best albums she’s ever made,” he told Rap-Up TV at the ASCAP Rhythm & Soul Music Awards. “I’m excited to see where the album ends up. I tell a lot of people, this era of music and this genre, they don’t understand records that come out small and sell a lot of records.”
The So So Def founder is familiar with these types of situations. J.D.who helped manage the careers of other performers such as Kris Kross and Shad Moss (formerly known as Bow Wow) explained that they experienced something similar before going on to sell millions. “So it’s like the first-week sales sometimes don’t really matter,” he said. “I think people gotta start understanding. If you have a plan and you can put the plan in play, you just gotta keep livin’ it out.”
Mariah plans to began shooting the video for her single “You Don’t Know What to Do” featuring Wale, which was produced by Dupri.
Watch the full interview to get his take on Mariah Carey’s album and his new project with Jagged Edge.