The Roots Link With Kellogg’s Cereal For NYC Pop-Up Shop

The Roots Kellog

The Roots were on hand today to help promote the importance of eating breakfast at Kellogg’s cereal pop-up shop on West 54th street. During the event, the band broke into song repeating the words “milk and cereal” as part of “Cereal + Milk” advertising campaign.

The audience at the morning event was far different from their crowd the night before when they hit the stage at Dave Chappelle’s Radio City Music Hall show. The cereal event consisted of many children who have yet to enter elementary school.

At one point, after taking in the audience, Black Thought even mentioned that since becoming the house band for The Tonight Show with Jimmy Fallon their audience has drastically changed. “There’s a whole new demo that’s familiar with the Roots and not even necessarily from our music,” he said.  ”Now, I think it’s a broader range of fans.”

[Rolling Stone]