What We Learned: Jarren Benton’s ‘Ask Me Anything’ Session On Reddit
Jarren BentonManager: Damien Ritter
Company: Funk Volume
The Road To The XXL 2014 Freshmen Cover: We brought Jarren on [to Funk Volume] in 2012, and right when he came on he had a project that was pretty much already done in Freebasing With Kevin Bacon. So when that cycle ended, he started working on My Grandma's Basement, and that was the first project he released under Funk Volume last year. But then we had a bunch of tours—Dizzy Wright had the Smokeout Conversations Tour, and then the Funk Volume 2012 Tour—so with what he was releasing and then getting him out on the road, he was able to start building his own fan base. So that's how the initial momentum started.
And then with the release of his album and his own visuals under Funk Volume, it just got tighter and the vision got bigger. So eventually it caught the wind of you guys, and you guys were able to nominate him. And once the nomination and the votes get started, we have a pretty nice platform, and the fans are very supportive of the things that we do. So when it comes to voting and voting artists, our fans are super supportive, and they just stepped up to the plate and made it happen. The strategy is to let [the fans] all know through all the different touch points that we have. With the way things are these days, you have so many different platforms to touch fans—Instagram, Twitter, YouTube, and all the guys have those—so when we're trying to get a message out, we make sure everybody knows and create a lot of momentum and energy. It's not a very complex strategy, it's just firing from all cylinders.
I think [what sets Funk Volume apart] is that we're a pretty tight-knit bunch, and we communicate relatively well. We've really taken advantage of that to build every project. I mean, it serves every artist well—whether we're trying to get votes or trying to push a project—it's just beneficial for everybody, when it's their turn to get exposure or to push a project, they get everybody supporting them. So it's just in everybody's best interests to be supportive so that the whole team can move forward and the momentum overall can get bigger.
I always tell the guys that it's constantly building on small wins. I look at everything as a small win; I try not to let my highs get me too high or my lows get me too low, you just keep moving. We build on every success that we have, so looking forward it's like, let's take this—let's not rest or lean on it—let's see how we can build on it to make whatever is in front of us bigger than the last thing that we did. —As told to Dan Rys
Next up on XXL Freshmen 2014 invasion of Reddit’s Ask Me Anything Session is Jarren Benton. Benton answered fans questions about Funk Volume, his album and his appreciation for FV fans.
Check out some selected Q&A’s from the AMA session.