Hit-Boy And HS87 Set Their Sights On Global Domination
That vibe is evident on HS87's recent collaborative project We The Plug, which dropped earlier this month. That's only possible if you have a group of people who are in sync with the same goal, producing quality music. Rappers BMac The Queen, Audio Push's Price and Oktane, N.No and Kent M$ney, as well as producers S. Dot, B. Carr, Rey Reel and Haze Banga and do-it-all singer/producer/drummer K. Roosevelt have all contributed to the sound of HS87. Hit-Boy brought most of the crew—minus K. Roosevelt, Rey Reel, S. Dot and Haze Banga, who were all at work in the studio—by the XXL office to talk about restoring integrity into music, hearing G-Unit remix their song and being The Plug of hip-hop. —Emmanuel C.M.
g-unit summer jam
Photo Credit: Lauren Gesswein
HS87 We The Plug
Meet The HS87 CrewB. Carr
Hit-Boy Says: "Hot-headed, creative, hard-headed but just dope."
In His Own Words: "I just have my own different sound and bounce to shit. We have a beat that him [Hit-Boy] and me actually collab together; it's the same sound, but we went at it in a different way. Everybody's got his or her own thing, but my shit is more open. I listen to a lot of music. I listen to street shit, so what’s catchy to me. That’s just what I put into my music. Passion. Throughout the crew, not one beat is done. I can present something to Hit and he presents it to S. Dot, and now it's eight different things in one sound. That’s what we got that other niggas don’t have."
BMac The Queen
Hit-Boy Says: "Real, family and that's my homie straight up. Bmac got stories. She bringing that raw, she brings that real. That’s what people are going to need to hear, them stories that’s going to motivate somebody in this world to do better. To go after their dreams."
In Her Own Words: "Just dope shit. I don’t even have no style. I don’t rap like nobody. We’re not rapping to be cool; it’s not a trend."
Price of Audio Push
Hit-Boy Says: "Visionary. He reminds me of myself a lot. That's another dope nigga."
In His Own Words: "We all got our own story and once we all tap into the fact of, 'Hey, let's stop rapping about bullshit and rap about our stories'—like, get on the beat and rap your life—now we're all starting to find our own style, because niggas ain’t trying to rap like someone else. I’m a rap god, I know I’m a rap god and my niggas are rap gods. It was time to chime in with the fact that we got a story to tell and we’re not like the rest of these kids out here not really caring. We used to write our raps in composition books. It’s not a game.
"But at the same time it’s like, we can talk our street lifestyle and what we've been through, but we’re flipping it in a way that we’re not glorifying it, we’re just telling you what we've been through. It’s not even on some trying to do stuff we don’t really do. Regardless of what we’re talking about. I feel like a lot of stuff that we’re doing is making people stop doubting themselves. That’s what we’re trying to do. Do what the fuck you want to do."
Oktane of Audio Push
Hit-Boy Says: "One of the best rappers I've met in my whole entire life. He can just rap. It's almost irritating but it's dope. It motivates all of us to just continue to attack when we get in the booth."
In His Own Words: "Our whole collective is the biggest testimony of doing whatever the fuck you believe in and not stopping. We got everybody wanting to go hard for his or her clique now. At first, niggas used to be just all about them, and now it's the opposite. We are creating the music to change the world."
Role: House DJ/Utility man
Hit-Boy Says: "Fresh. He's current. He knows what's hot as soon as it comes out. Cas is up in the morning, 8 a.m., DJ'ing already, playing the newest shit. That catches my ear because he playing records that are really moving. I get the perspective of hearing our shit and just keeping updated on what's going on from this guy."
In His Own Words: "[I'm] the utility man. I try to be whatever I can be. It's part of being a DJ. Being a DJ, that's second nature. So now whatever I can help [with]. I started with Audio Push when they were still The P.U.S.H."
Hit-Boy Says: "That's my nigga, he's loyal as a motherfucker. Before music he was helping me put dressers in my room and put up TVs on my wall and shit like that at my mom's crib."
In His Own Words: "I really used to rap when I was a little kid. I used to take my mom’s old tape and she used to record and I used to spit. She used to play it in the car and my little voice would come on and it used to be trippy. I didn’t really take it seriously. Then I got locked up and I really took it seriously. After I got locked up, someone asked me, 'What do you want to do for the rest of your life? What’s your passion?' I said I really want to be in the music business. I really can rap. I really do this shit. I was just blessed to be around a bunch of people who got similar types of stories but different perspectives.
"That’s what we all bring; we all have different perspectives on somewhat of the same environment, but we all come from different places. I’m form Norfolk, Va. I come to California and I can go to their hood and say that this is not different from my hood. I go to Pasadena and say the same thing. Same thing for N. No being from New Orleans. You go there and you know what they've been through down there. We watched that on the news every day."
Hit-Boy Says: "Real street nigga, but talented as fuck. He a rider."
In His Own Words: "I’m from the streets, man. I speak from the streets. But at the same time, it's positivity, because we do this for the youth, we do this for the generation under us. We're trying to make it better than what is here now. All my stories are going to be street stories, you're not going hear nothing but that from me."
Role: Singer, Producer
Hit-Boy Says: "Humble and ultra talented. You just want to hear that nigga sing anything. He can sing the McDonalds menu and that shit bangs. Everything [on his new project] is produced and written by him. I'm just so proud of him. This shit is amazing. It's dope for him, for the culture, for the game, for HS87. It's just a step forward."
Role: Rapper/Hit-Boy's father
Hit-Boy Says: "Another rider, another real one. Loyal."
Hit-Boy Says: "Real and honest. Loyal."
Hit-Boy Says: "Another one of the homies. Crazy, ridiculous, insane, nutty but dope as fuck and it all shows in his music. How he thinks about shit."
Hit-Boy Says: "Humble, talented and a good guy."
Previously: Hit-Boy Is Trying To Recreate Quality Vibes With His HS87 Imprint, Audio Push Project
Audio Push Have Reinvented Themselves As Hit-Boy’s Secret Weapon
Review: Hit-Boy And HS87, We The Plug