50 Cent’s “Animal Ambition” Is Predicted To Only Sell 35K
After a strategic marketing plan where he released a song per week in the months leading up to the project's release, Animal Ambition is officially in stores today. The 14-track LP marks 50 Cent’s return to solo form since his last album, 2009’s Before I Self Destruct, and he’s hitting all the right pockets that made him a household name in the first place in the early 2000s. On Animal Ambition, 50’s tapped his loyal circle of producers to create a smooth and gritty body of work that’s similar to his come up days. Names like Jake One ("Hustler," "The Funeral,"), Ty Fyffe ("Chase The Paper"), and Nascent ("Flip On You") are veterans in 50’s producer pool that know exactly what he's looking for. Others are fairly new, but show out on impressive radio-friendly singles and street bangers that have the potential to be summer favorites.
When someone of the caliber of 50 Cent is making the push for a comeback, it’s no question that XXL goes deeper into the project's creative process. Speaking with all 14 producers involved on the LP, we get a sense of his work ethic and, honestly, his untamed desire to win. So dust off your G-Unit sneakers and get ready for the stories behind how every track on Animal Ambition came together. This is 50’s finest hour. —Eric Diep, Christopher Harris, Christina Kelly, Chris Mench, Emmanuel C.M. and Dan Rys
50 Cent and G-Unit are back in early 2000's form but unfortunately the predicted album sales of Animal Ambition don't match the millions sold by Ferrari and Co. back in the day. Despite a massive promo campaign that saw Fif throw out a now infamous first pitch at a Mets game, pop up on on Good Morning America, and co-headline Hot 97's Summer Jam, the G-Unit frontman is slated to sell between 30-35K records in the first week.
If the numbers are true, it would be the worst first week showing of 50 Cent's career. By comparison, his 2009 album Before I Self Destruct sold 160,000 records in the first week and The Massacre, which dropped in 2005, sold 1.14 million. To spin it in a positive light, the 30-35K are similar to numbers Tech N9ne's most recent album, Strangeulation, sold in its first week. Now an independent artist, Fifty putting up similar numbers as the independent king is nothing to sneeze at.
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