Pharrell Promotes Equality With New Adidas Collection
Grammy Award winning artist, Pharrell Williams, is not accustomed to pigeonholing himself into one specific genre. Williams has dabbled into several facets of the entertainment and media industry, including architectural ventures, creating record breaking music videos and developing an electronic fill-in-the-blank book. While getting his feet wet with new activities, Williams consistently finds ways to incorporate his personal values into his work. In a recent interview with W Magazine, Skateboard P explains how he plans to spread the importance of equality through his new Adidas collection.
“I have a new clothing collaboration with Adidas,” he continued. “And it’s called Adidas = Pharrell Williams. I know I can’t trademark the equal sign, and that’s fine with me because, you know what? It’s just… equal. The ‘Happy’ video is about equality; my music is about equality, and being associated with the idea of equal got me where I am now.”
The pioneer of all things cool sported some customized Adidas during the iHeartRadio Music Awards, where he took home the “iHeart Innovator Award”. Although the Virginia native hasn’t released any official sneakers from the Adidas = Pharrell Williams collection, he’s continued to rock the brand since announcing their collaboration.
“After ‘Happy’ took off, I saw that my insignia should be an equal sign,” Williams said. He stuck out his feet, which were shod in distressed white Stan Smith sneakers that he had customized with brightly colored oil-paint pens. Williams had drawn a green equal sign on the toe box of his left foot, which pointed to a yellow daisy on the right shoe.
The Adidas Original x Pharrell Williams collection is expected to debut this summer.
Watch the promo video below: